Welcome to the Department of Marketing & Sales - the perfect place for creative minds, strategic thinkers and analytical talents! Our wide range of courses combines theory and practice, digital and analogue, and perfectly prepares our students for a successful career in marketing and sales.
Whether in the Bachelor's degree programme Marketing & Sales or in our Master's programmes Digital Marketing Management and Entrepreneurship & Sales Management - together we will shape your future. Practice-oriented and versatile.
Follow our department on:
If you are interested in creative marketing strategies, successful sales approaches and the combination of theory and practice, then you have come to the right place.
We prepare our students for a successful career in a dynamic and globalised working world. They learn to apply both digital and traditional marketing and sales strategies with confidence. With international perspectives, future-orientated content and valuable networking opportunities, we offer you everything you need for your professional success.
In the Bachelor's degree programme Marketing & Sales, students learn to develop marketing strategies, optimise sales processes, make data-based decisions and manage marketing projects. With a combination of theory and practice, they are optimally prepared for the demands of the business world.
6 semesters
Full-time, part-time
Degree: BA
The part-time Master's programme Digital Marketing Management provides an in-depth understanding of digital transformation and data management and demonstrates the central role of marketing in this process. Students learn about the core areas of marketing and information technology and are prepared for management positions in the digital marketing world.
4 semesters
part-time
Degree: MA
The part-time Master's degree programme Entrepreneurship & Sales Management provides knowledge in the areas of entrepreneurship, leadership and sales. Students learn the key skills for founding and successfully managing companies as well as developing effective sales strategies in a digital world.
4 semesters
part-time
Degree: MA
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
We attach great importance to practice-orientated learning and prepare our students to actively shape the future of business. By working closely with companies, they have the opportunity to work on practical projects and apply their theoretical knowledge in real business situations. In this way, companies benefit from fresh ideas and creative solutions, while students gain valuable practical experience.
Is your company interested in cooperating with our department? We will be happy to inform you about our project opportunities. Visit our know-how transfer page to find out more.
During my part-time degree programme at CAMPUS 02, I was able to gain valuable experience and learn from experts how to apply theory to my specific professional situation. As I have already been working for several years, it was very important for me to combine my studies with my work. I particularly enjoyed the many group projects, which not only allowed me to expand my professional skills, but also to build valuable professional and personal relationships with my colleagues.
Bachelor graduate working part-time;
Marketing and event manager, artist agency MusicArts Graz
On the Bachelor's degree programme in Marketing & Sales, you learn to understand and interpret fundamental economic relationships and topics from the fields of marketing and sales. On the other hand, you put this knowledge into practice in various projects. The highlight for me was the practical market research project, where you can deliver real added value for the client and at the same time make initial contact with various companies.
Florian Wacha
Bachelor graduate full-time
The Master's degree programme in Digital Marketing Management has its finger on the pulse of the times with its course content. It prepares you well for everyday business life. The practical projects give me as a student a secure practice environment where I can try out new things and implement what I have learned.
Sophie Zorn
For me, sales management means understanding customer requirements and transforming them into solutions with real added value - without losing focus on the sustainable success of your own company.
Manuel Meier
