Master's programme Entrepreneurship & Sales Management

With new study content 

In today's dynamic business world, the link between entrepreneurship and sales is crucial. This unique link forms the core of this Master's programme. A company is only successful if it can sell its products and services profitably. Sales is only excellent in the long term if it recognises and skilfully exploits entrepreneurial opportunities on the market. Therefore, entrepreneurial success always requires both: entrepreneurship and sales!!
Our study programme helps you to take your entrepreneurial skills, your leadership skills and your sales talent to the next level.

Take off professionally

Career opportunities with Entrepreneurship & Sales Management

The industry continues to have a high demand for sales experts, with requirements increasing particularly in the areas of networking and entrepreneurial thinking. This special way of thinking - identifying opportunities and exploiting them on the market side is a core element of the degree programme. Successful sales managers are also entrepreneurs, whether they are self-employed, employees with an entrepreneurial mindset or managing directors and owners of a company. Companies are only successful when they are sold properly, because:"Nothing happens until a sale is made" - Thomas Watson. A successful entrepreneur is essentially an excellent salesperson.

Possible career prospects include positions such as head of sales, key account manager, entrepreneur/founder, product manager, start-up investor, e-commerce manager, sales analyst, business development manager, management consultant, channel manager, e-commerce manager. With our Master's degree programme, you will be ideally equipped to succeed in these varied fields.

What awaits you during the programme

Content focus & core areas

Sales experts always act as entrepreneurs and are instrumental in recognising and successfully exploiting market opportunities. This unique, market-driven perspective in an entrepreneurial context enables you to become a driving force for innovation and growth in your company. In just
Unser Masterstudium ermöglicht Ihnen four semesters eine umfassende Weiterentwicklung in unternehmerischen und vertriebsspezifischen Kernbereichen. Als „Fachhochschule der Wirtschaft“ haben wir erfahrene Lektor*innen aus der Wirtschaft und dem akademischen Umfeld. Während Ihres Studiums erhalten Sie kontinuierlich Feedback und wertvolle Anregungen, um Ihre Fähigkeiten als Unternehmer*in oder Verkäufer*in zu stärken – sei es für Ihre Business-Idee , das eigene (neu) gegründete Unternehmen, Ihr Familienunternehmen oder Ihre Rolle in einem Großkonzern.
Our practice-orientated curriculum combines the three pillars of the programme: entrepreneurship, sales management and leadership. In detail, it deals with networking and financing, business plans, strategies, customer-centred company orientation, automation of core sales processes, negotiation skills and a secure roadmap in the digital world.

Professional activity & internship

The part-time degree programme is organised in such a way that full-time employment is possible. The majority of courses take place on Friday afternoons and Saturdays, although individual evening courses can be added during the week. Students without a job an also complete the programme and use the resulting network to find a job.

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Facts

4
Semester

Part-time

Ideal for professionals who want to develop their skills and for students without professional experience who are only entering the world of work during their Master's programme.

Study operation

Part-time: 17 weeks/semester
Generally Friday, 14:30 to 21:30
Saturday, 8:00 to 16:00
Individual evening appointments possible during the week.

An intensive week takes place at the beginning of the 1st semester.

Start date: September 2024

Degree:

Master of Arts in Business, MA

Approved study places

25

ECTS —> 120 CREDITS
Costs: 363,36
Euro/semester plus ÖH contribution (currently: € 24,70) for EU/EEA citizens

More detailed information for non-EU nationals and possible study grants can be found at www.campus02.at/studiengebuehren/

Studyplace

Study focus

The Master's programme trains business personalities and managers in sales management . Equipped with all modern tools, students are trained to deal confidently with the conflicting priorities of "customer wishes - company goals - own interests".

 

Application

  • 01Online Application
  • 02Submission of further application documents
  • 03Admission interview with the Commission

Application deadline: Click here for the deadlines.

Requirements

The admission requirement for the Master's degree programme in Entrepreneurship & Sales Management is a completed Bachelor's degree programme in a relevant subject or an equivalent degree programme at a recognised domestic or foreign post-secondary educational institution.

The two-tier system of academic education also gives graduates of other degree programmes and other universities in Austria and abroad the opportunity to enter the Master's degree programme at CAMPUS 02.

At least 30 ECTS from economic subject areas must be proven.

Here you will find further information on admission.

 

Semester overview

Course schedule

Fullscreen
1st semester
2nd semester
3rd semester
4th semester
4 ECTS Credits
Analytics & Sales
4 ECTS Credits
Customer Journey
2 ECTS Credits
Kundenmanagement
4 ECTS Credits
Leading & Networking
3 ECTS Credits
Rahmenbedingungen
2 ECTS Credits
Strategisches Handeln
5 ECTS Credits
Strategisches Management
6 ECTS Credits
Vertriebsmanagement
6 ECTS Credits
Customer Specifications
6 ECTS Credits
Digital Sales
4 ECTS Credits
Digital Work
5 ECTS Credits
Führungsinstrumente
4 ECTS Credits
Kundenmanagement
2 ECTS Credits
Rahmenbedingungen
3 ECTS Credits
Strategisches Handeln
6 ECTS Credits
Digital Sales in Practice
12 ECTS Credits
Masterarbeit
7 ECTS Credits
Strategisches Kundenmanagement
5 ECTS Credits
Wissenschaftlich Arbeiten
3 ECTS Credits
Coaching von Mitarbeiter*innen
3 ECTS Credits
Kommissionelle Masterprüfung
11 ECTS Credits
Masterarbeit
7 ECTS Credits
Trends im Sales Management
6 ECTS Credits
Zukunftsmanagement
30 ECTS Credits
30 ECTS Credits
30 ECTS Credits
30 ECTS Credits
120 ECTS Credits
Compass to success

Your path to studying

Online application

Your path to studying begins with a registration in our campus-management-system and the subsequent online application. If you have already studied at our UAS, registration is no longer necessary and you can apply directly inC02online .

Application documents

In addition to the online application, we ask you to complete the required application documents online as soon as possible. After reviewing the submitted documents, you will be contacted by us regarding the next steps. 

Admission interview

The admissions interview with the committee is the last step on your path to studying and gives you the chance to impress in person or virtually.

Master Entrepreneurship & Sales Management

Contact for further information