Bachelor's programme Marketing & Sales

The digital revolution has fundamentally changed customer behaviour and the corporate landscape. Our Bachelor's degree programme offers you the ideal foundation for a successful start in the fields of marketing and sales. We provide you with the right tools, from digitalisation and market research to social media and communication, from classic distribution policy to e-commerce and sales management, from sound theory to applied practice. The combination of marketing and sales enables you not only to successfully approach customers, but also to develop strategies that apply to their needs. We prepare you for a successful career.

The foundation for a good start

Career opportunities MIT Marketing & Sales

Regardless of the size of the company, marketing and sales experts are of crucial importance. This opens up a wide range of career opportunities. A practice-orientated and broad-based education offers you excellent career opportunities at both national and international level. Positions such as Sales Manager, Marketing Manager, Social Media & Content Marketing Manager, Account Manager, Product & Brand Manager and Marketing & Communications Coordinator are available as possible career paths.

What awaits you during the degree programme

Content focus

Marketing and sales experts are indispensable in all industries today. Our wide-ranging study programme provides you with the key skills for success in marketing and sales. Through practical projects with companies, you will not only acquire theoretical knowledge, but also solve real-life challenges and present your solutions. Whether full-time or part-time, you will receive a solid education that combines theory and practice. Both creativity and analytical thinking take centre stage. Business management content ensures that you always have the company's success in mind when making decisions. The core areas of your studies include marketing management, sales management, consumer behaviour, market research, customer policy, budgeting, controlling and operational sales management. In the fourth semester, you can choose between Digital Analytics or Digital Creative to deepen your knowledge individually.

Professional activity & internship

As part of the programme, students are required to complete a 13-week internship in the 5th semester. This allows students to apply their learning directly in practice and to find out which subject area interests them most. The internship can be credited if the student has relevant work experience.

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Facts

6
Semester

Full-time & part-time

Part-time: Ideal for working people who want to develop their skills and for high school graduates without professional experience who only enter the world of work during their studies.

Study operation

Full-time: 17 weeks/semester
Generally, Monday-Thursday
Individual dates on Friday or Saturday possible.
Start: Beginning of October

Part-time: 17 weeks/semester
Generally Friday, 14:30 to 21:30
und Samstag, 8:00 bis 16:00 Uhr
Individual evening appointments possible during the week.
An intensive week takes place from 9 to 14 September at the beginning of the 1st semester.
Starting Your Studies:September 9th 2024 (Please note: During the intensive week, teaching starts at 8:30 a.m.)

 

 

Degree:

Bachelor of Arts in Business, BA

Approved study places

Full-time & part-time in each case

45

ECTS —> 180 CREDITS
Costs: 363,36
Plus a mandatory Austrian Students’ Union contribution (currently 24,70 €) for EU and EEA nationals

More detailed information for non-EU nationals and possible study grants can be found at www.campus02.at/studiengebuehren/

Studyplace

Main Focus

The digital transformation is not only increasingly changing the disciplines of marketing and sales, but is also putting people at the centre more than ever! During their studies, students learn to design strategies and actively and purposefully use tools and data to reach customers across all channels. This is because customers expect a quick solution tailored to their individual needs more than ever before.

 

Benefits

  • Innovative curriculum with a digital focus
  • Experts from the business world up close
  • Flexibility through a balanced mix of classroom and online teaching
  • Internship in Austria or abroad
  • Semester abroad to broaden the horizon

 

Application

  • 01Online Application
  • 02Submission of further application documents
  • 03Admission interview with the Commission

Application deadline: Click here for the deadlines.

Requirements

  • the general higher education entrance qualification or
  • die Ablegung einer geeigneten Studienberechtigungsprüfung
  • or a relevant professional qualification (apprenticeship etc.) with an additional examination
  • German language skills at level B2 of the Common European Framework of Reference for Languages
Semester overview

Course schedule

Fullscreen
1st semester
2nd semester
3rd semester
4th semester
5th semester
6th semester
4,5 ECTS Credits
Basics of management
6 ECTS Credits
Basics of marketing
4 ECTS Credits
Basics of sales
3 ECTS Credits
Introduction to Business English
6 ECTS Credits
Personal Presentation
4,5 ECTS Credits
Accounting
2 ECTS Credits
Scientific work 1
4,5 ECTS Credits
Digitalisation in Marketing & Sales
2,5 ECTS Credits
Introduction to Business English
6 ECTS Credits
Customer orientated marketing
6 ECTS Credits
Market research
4 ECTS Credits
Personal Communication
3 ECTS Credits
Scientific work 1
4 ECTS Credits
Goal orientated action
2,5 ECTS Credits
Advanced Business English
4 ECTS Credits
Budgeting and controlling
4 ECTS Credits
Customer management
6 ECTS Credits
Marketing Practice 1
6 ECTS Credits
Omnichannel communication
4,5 ECTS Credits
Operative marketing
3 ECTS Credits
Personal Career
7 ECTS Credits
Digital Analytics
7 ECTS Credits
Digital Creative
5 ECTS Credits
Direct Customer Communication
2 ECTS Credits
English for Presentations and Meetings
1 ECTS Credits
Personal Career
4 ECTS Credits
Sales practice
6 ECTS Credits
Sectoral marketing
5 ECTS Credits
Economic framework conditions
20 ECTS Credits
Internship
4 ECTS Credits
Marketing - Case Study
4 ECTS Credits
Transfer Marketing & Sales
2 ECTS Credits
Scientific work 2
1 ECTS Credits
Bachelor's examination
6 ECTS Credits
Business Administration
2 ECTS Credits
English for Presentations and Meetings
6 ECTS Credits
Marketing Practice 2
2 ECTS Credits
Professional Development
5 ECTS Credits
Compulsory elective module: We undertake
8 ECTS Credits
Scientific work 2
30 ECTS Credits
30 ECTS Credits
30 ECTS Credits
30 ECTS Credits
30 ECTS Credits
30 ECTS Credits
180 ECTS Credits
Fullscreen
1st semester
2nd semester
3rd semester
4th semester
5th semester
6th semester
4,5 ECTS Credits
Basics of management
6 ECTS Credits
Basics of marketing
4 ECTS Credits
Basics of sales
3 ECTS Credits
Introduction to Business English
6 ECTS Credits
Personal Presentation
4,5 ECTS Credits
Accounting
2 ECTS Credits
Scientific work 1
4,5 ECTS Credits
Digitalisation in Marketing & Sales
2,5 ECTS Credits
Introduction to Business English
6 ECTS Credits
Customer orientated marketing
6 ECTS Credits
Market research
4 ECTS Credits
Personal Communication
3 ECTS Credits
Scientific work 1
4 ECTS Credits
Goal orientated action
2,5 ECTS Credits
Advanced Business English
4 ECTS Credits
Budgeting and controlling
4 ECTS Credits
Customer management
6 ECTS Credits
Marketing Practice 1
6 ECTS Credits
Omnichannel communication
4,5 ECTS Credits
Operative marketing
3 ECTS Credits
Personal Career
7 ECTS Credits
Digital Analytics
7 ECTS Credits
Digital Creative
5 ECTS Credits
Direct Customer Communication
2 ECTS Credits
English for Presentations and Meetings
1 ECTS Credits
Personal Career
4 ECTS Credits
Sales practice
6 ECTS Credits
Sectoral marketing
5 ECTS Credits
Economic framework conditions
20 ECTS Credits
Internship
4 ECTS Credits
Marketing - Case Study
4 ECTS Credits
Transfer Marketing & Sales
2 ECTS Credits
Scientific work 2
1 ECTS Credits
Bachelor's examination
6 ECTS Credits
Business Administration
2 ECTS Credits
English for Presentations and Meetings
6 ECTS Credits
Marketing Practice 2
2 ECTS Credits
Professional Development
5 ECTS Credits
Compulsory elective module: We undertake
8 ECTS Credits
Scientific work 2
30 ECTS Credits
30 ECTS Credits
30 ECTS Credits
30 ECTS Credits
30 ECTS Credits
30 ECTS Credits
180 ECTS Credits
Compass to success

Your path to a degree programme

Online application

Your path to studying begins with a registration in our campus-management-system and the subsequent online application. If you have already studied at our UAS, registration is no longer necessary and you can apply directly in C02online .

Application documents

In addition to the online application, we ask you to complete the required application documents online as soon as possible. After reviewing the submitted documents, you will be contacted by us regarding the next steps. 

Admission interview

The admissions interview with the committee is the last step on your path to studying and gives you the chance to impress in person or virtually.

Bachelor Marketing & Sales
CONTACT FOR FURTHER INFORMATION