The digital revolution has fundamentally changed customer behaviour and the corporate landscape. Our Bachelor's degree programme offers you the ideal foundation for a successful start in the fields of marketing and sales. We provide you with the right tools, from digitalisation and market research to social media and communication, from classic distribution policy to e-commerce and sales management, from sound theory to applied practice. The combination of marketing and sales enables you not only to successfully approach customers, but also to develop strategies that apply to their needs. We prepare you for a successful career.
Regardless of the size of the company, marketing and sales experts are of crucial importance. This opens up a wide range of career opportunities. A practice-orientated and broad-based education offers you excellent career opportunities at both national and international level. Positions such as Sales Manager, Marketing Manager, Social Media & Content Marketing Manager, Account Manager, Product & Brand Manager and Marketing & Communications Coordinator are available as possible career paths.
Marketing and sales experts are indispensable in all industries today. Our wide-ranging study programme provides you with the key skills for success in marketing and sales. Through practical projects with companies, you will not only acquire theoretical knowledge, but also solve real-life challenges and present your solutions. Whether full-time or part-time, you will receive a solid education that combines theory and practice. Both creativity and analytical thinking take centre stage. Business management content ensures that you always have the company's success in mind when making decisions. The core areas of your studies include marketing management, sales management, consumer behaviour, market research, customer policy, budgeting, controlling and operational sales management. In the fourth semester, you can choose between Digital Analytics or Digital Creative to deepen your knowledge individually.
As part of the programme, students are required to complete a 13-week internship in the 5th semester. This allows students to apply their learning directly in practice and to find out which subject area interests them most. The internship can be credited if the student has relevant work experience.
Part-time: Ideal for working people who want to develop their skills and for high school graduates without professional experience who only enter the world of work during their studies.
Full-time: 17 weeks/semester
Generally, Monday-Thursday
Individual dates on Friday or Saturday possible.
Start: Beginning of October
Part-time: 17 weeks/semester
Generally Friday, 14:30 to 21:30
und Samstag, 8:00 bis 16:00 Uhr
Individual evening appointments possible during the week.
Zu Studienbeginn im 1. Semester findet eine Intensivwoche von 9. bis 14. September statt.
Studienbeginn: 9. September 2024 (Achtung: In der Intensivwoche startet die Lehre bereits ab 8:30 Uhr)
Degree:
Approved study places
Full-time & part-time in each case
45
More detailed information for non-EU nationals and possible study grants can be found at www.campus02.at/studiengebuehren/
The digital transformation is not only increasingly changing the disciplines of marketing and sales, but is also putting people at the centre more than ever! During their studies, students learn to design strategies and actively and purposefully use tools and data to reach customers across all channels. This is because customers expect a quick solution tailored to their individual needs more than ever before.
Application deadline: Click here for the deadlines.
Your path to studying begins with a registration in our campus-management-system and the subsequent online application. If you have already studied at our UAS, registration is no longer necessary and you can apply directly inC02online .
In addition to the online application, we ask you to complete the required application documents online as soon as possible. After reviewing the submitted documents, you will be contacted by us regarding the next steps.
The admissions interview with the committee is the last step on your path to studying and gives you the chance to impress in person or virtually.
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CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
