Sales, i.e. the sale or distribution of products and services, is one of the most important functions of any company. Without sales, there is no turnover, no profit and no future. This is especially true for start-ups and small and medium-sized enterprises (SMEs), which have to hold their own in a highly competitive and dynamic market environment. But how can you improve your sales performance and close more deals? In this blog article, you will find out which factors are important for a successful sales strategy and which quick wins you can implement immediately to achieve your sales targets.