The part-time Master's degree Entrepreneurship & Sales Management provides you with in-depth knowledge in the areas of entrepreneurship, sales, and leadership. You will learn how to develop future-oriented business strategies, strategically leverage sales opportunities, and successfully lead teams – the perfect foundation for leadership roles in a dynamic economy. Our programme helps you take your entrepreneurial skills, leadership competencies, and sales talent to the next level.
This programme prepares you for leading positions in sales, management, and business development, offering you numerous career opportunities across various sectors, both in established companies and in the dynamic startup scene. With this Master's degree, you will be well-equipped to excel in the following professional fields:
The Master's degree Entrepreneurship & Sales Management provides you with the essential skills to succeed in a dynamic business environment. You will learn how to identify and strategically leverage market opportunities, as well as develop business models and business plans that promote a customer-centric approach. Topics such as networking and financing are just as much a focus as the automation of core sales processes.
In addition, you will deepen your skills in negotiation and gain a clear roadmap to navigate confidently in the digital world. This hands-on knowledge forms the foundation for shaping businesses in a future-oriented and successful manner.
The part-time degree programme is organised in such a way that it is compatible with full-time employment. Courses are mainly held on Friday afternoons and Saturdays, supplemented by individual evening sessions during the week. Students without a job can also complete the programme.
A recent international university ranking confirms the strong entrepreneurial spirit at our university of applied sciences.
According to the Entrepreneurial Impact Ranking 2025, CAMPUS 02 University of Applied Sciences is one of the leading universities in the German-speaking region (Germany, Austria, Switzerland) when it comes to the ratio of technology start-ups to student numbers. In the category of deep tech start-ups per student, CAMPUS 02 UAS ranks 20th, making it the only Austrian university of applied sciences to make it into this prestigious ranking.
Particularly pleasing: our university of applied sciences even ranks first in the Austrian ranking.
This award confirms what our students experience every day: a practical, future-oriented course of study with a strong entrepreneurial spirit that promotes innovative ideas and paves the way for successful start-ups.
Ideal for professionals who want to develop their skills and for students without professional experience who are only entering the world of work during their Master's programme.
Language: German, partly English
Part-time: 17 weeks/semester
Friday, 14:30 to 21:30
Saturday, 8:00 to 16:00
Evening appointments during the week possible in exceptional cases.
In the first semester, an intensive week will take place from 15 to 19 September 2026.
Start of studies: September 2026 (Please note: During the intensive week, teaching starts at 8:30 a.m.)
Degree:
Approved study places
25
More detailed information for non-EU nationals and possible study grants can be found at www.campus02.at/en/studienbeitraege-gebuehren/
The Master's degree programme in Entrepreneurship & Sales Management combines three key areas that are crucial for future leaders: Entrepreneurship , to develop and successfully implement innovative business ideas; Sales , to design effective sales strategies and persuade customers in the long term; and Leadership , to lead teams in an inspiring way and turn entrepreneurial visions into reality. This degree programme prepares you specifically for the challenges of a dynamic business world.
Application deadline: Click here for the deadlines.
Here you will find further information on admission.
Follow our department on:
Your path to studying begins with a registration in our campus-management-system and the subsequent online application. If you have already studied at our UAS, registration is no longer necessary and you can apply directly in C02online .
In addition to the online application, we ask you to complete the required application documents online as soon as possible. After reviewing the submitted documents, you will be contacted by us regarding the next steps.
The admissions interview with the committee is the last step on your path to studying and gives you the chance to impress in person or virtually.
The Master's degree programme in Entrepreneurship & Sales Management is ideal for individuals who want to think entrepreneurially, take on responsibility and develop modern sales and leadership skills. Throughout the programme, students build expertise in leadership, strategic sales management and negotiation, preparing them to drive business growth and lead teams successfully in a dynamic business environment.
Yes. For the Master's degree programme in Entrepreneurship & Sales Management at CAMPUS 02 UAS, a business-related Bachelor's degree is not a mandatory requirement. Graduates from other academic disciplines are also welcome to apply, provided they meet the admission requirements and can demonstrate at least 30 ECTS credits in business-related subjects.
Entrepreneurship and Sales Management benefits greatly from diverse perspectives and experiences. For this reason, applicants with backgrounds in engineering, natural sciences, social sciences or creative disciplines are particularly welcome. Areas such as business creation, business development, sales and leadership thrive on interdisciplinary thinking and collaboration between students with a wide range of academic and professional backgrounds.
Depending on your previous academic background, you may be required to provide evidence of certain business-related foundations or complete additional prerequisite modules. Eligibility is assessed individually as part of the admissions process.
Our tip: Even if your Bachelor's degree is not in a business-related field, it is still worth applying. Submit your application and we will assess your academic background on an individual basis and advise you on the specific admission options available to you.
In the Master's degree programme in Entrepreneurship & Sales Management, students develop key competencies in the areas of leadership and sales management. They gain the knowledge and skills needed to lead teams effectively, make strategic decisions and actively manage organisational change. At the same time, they deepen their expertise in sales strategy, negotiation, customer relationship management and the professional management of sales processes. This combination of leadership and sales expertise prepares graduates for management and leadership roles in sales, business development and general management.
In the Master's degree programme in Entrepreneurship & Sales Management, the focus is on entrepreneurship, sales and leadership. Students explore the development of new business models, strategic sales management, business development, and the effective leadership of teams and organisations. In addition, they gain expertise in market analysis, negotiation skills and corporate strategy. Through hands-on projects and close collaboration with companies, students have the opportunity to apply their knowledge directly to real-world business challenges.
The application process takes place online via the CAMPUS 02 UAS website. In the first step, applicants submit their application documents electronically. Based on these documents, eligible candidates may be invited to an online interview. Following the interview, applicants are informed whether they have been offered a place, placed on the waiting list, or unfortunately not admitted. Any study places that become available after the application deadline are allocated gradually to candidates on the waiting list.
Yes, students have the opportunity to gain international experience through, for example, an exchange semester abroad or an international internship. Further information can be found here: International Affairs – CAMPUS 02 UAS. In addition, graduates have the opportunity to complete a graduate internship abroad after successfully finishing the programme, allowing them to further enhance their international experience and professional network.
The Master's degree programme in Entrepreneurship & Sales Management opens up a wide range of career opportunities in business leadership, sales and business development.
The most common career fields include:
The Master's degree programme in Entrepreneurship & Sales Management combines entrepreneurial thinking with modern sales expertise and prepares students to actively drive business growth. Students learn how to develop business models, enter new markets and strategically advance organisations. The combination of entrepreneurship, sales and management creates a future-oriented skill set and opens up a wide range of career opportunities – from starting or succeeding a business to leadership roles in sales and management.
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Text1 von City Life
Text2 von City Life
Text1 von City Life
Text2 von City Life
