The extra-occupational Master’s degree in Entrepreneurship & Sales Management develops you into a leader with an entrepreneurial mindset. You will learn how to identify market opportunities, develop viable business models and sales strategies, and lead people effectively. By combining entrepreneurship, sales management and leadership, the programme prepares you for challenging roles in an increasingly digital and dynamic business environment.
The programme prepares you for specialist and leadership roles that combine responsibility for markets, customers, business performance and people – whether in large corporations, family-owned businesses, start-ups or your own entrepreneurial ventures. Possible career opportunities include:
The programme combines three key areas of expertise:
Entrepreneurship: Identify market opportunities, make strategic and financial decisions, and develop (digital) business models and innovations.
Sales Management: Develop customer and sales strategies, use AI and automation, manage profitability, and build strategic customer relationships and successfully lead complex negotiations.
Leadership: Reflect on your own leadership role, develop employees and teams, and shape organisations effectively.
The three areas are closely connected: Entrepreneurship identifies and develops business opportunities, Sales Management turns them into customer value and business success, and Leadership enables their successful implementation through people and teams.
The programme is designed to fit around your professional commitments. It combines face-to-face teaching, guided independent study and selected digital learning formats. Time spent together on campus is used specifically to apply what you have learned, work on business projects, take part in simulations, receive feedback and exchange ideas. This approach gives you the flexibility you need while allowing you to benefit from a strong student community and a valuable professional network.
The programme is also open to students who are not currently employed, giving them the opportunity to use the network they build during their studies to support their job search.
A recent international university ranking confirms the strong entrepreneurial spirit at our university of applied sciences.
According to the Entrepreneurial Impact Ranking 2025, CAMPUS 02 University of Applied Sciences is one of the leading universities in the German-speaking region (Germany, Austria, Switzerland) when it comes to the ratio of technology start-ups to student numbers. In the category of deep tech start-ups per student, CAMPUS 02 UAS ranks 20th, making it the only Austrian university of applied sciences to make it into this prestigious ranking.
Particularly pleasing: our university of applied sciences even ranks first in the Austrian ranking.
This award confirms what our students experience every day: a practical, future-oriented course of study with a strong entrepreneurial spirit that promotes innovative ideas and paves the way for successful start-ups.
The programme is aimed at working professionals who want to take on greater professional and personal responsibility, as well as ambitious Bachelor’s graduates who want to develop the skills they need to start their careers and build a professional network.
Language: German, partly English
Extra-occupational: 17 weeks per semester
Start of studies: September 2027
Degree:
Approved study places
25
More detailed information for non-EU nationals and possible study grants can be found at www.campus02.at/en/studienbeitraege-gebuehren/
Application deadline: Click here for the deadlines.
Here you will find further information on admission.
Follow our department on:
Your path to studying begins with a registration in our campus-management-system and the subsequent online application. If you have already studied at our UAS, registration is no longer necessary and you can apply directly in C02online .
In addition to the online application, we ask you to complete the required application documents online as soon as possible. After reviewing the submitted documents, you will be contacted by us regarding the next steps.
The admissions interview with the committee is the last step on your path to studying and gives you the chance to impress in person or virtually.
The Master's degree programme in Entrepreneurship & Sales Management is ideal for individuals who want to think entrepreneurially, take on responsibility and develop modern sales and leadership skills. Throughout the programme, students build expertise in leadership, strategic sales management and negotiation, preparing them to drive business growth and lead teams successfully in a dynamic business environment.
Yes. For the Master's degree programme in Entrepreneurship & Sales Management at CAMPUS 02 UAS, a business-related Bachelor's degree is not a mandatory requirement. Graduates from other academic disciplines are also welcome to apply, provided they meet the admission requirements and can demonstrate at least 30 ECTS credits in business-related subjects.
Entrepreneurship and Sales Management benefits greatly from diverse perspectives and experiences. For this reason, applicants with backgrounds in engineering, natural sciences, social sciences or creative disciplines are particularly welcome. Areas such as business creation, business development, sales and leadership thrive on interdisciplinary thinking and collaboration between students with a wide range of academic and professional backgrounds.
Depending on your previous academic background, you may be required to provide evidence of certain business-related foundations or complete additional prerequisite modules. Eligibility is assessed individually as part of the admissions process.
Our tip: Even if your Bachelor's degree is not in a business-related field, it is still worth applying. Submit your application and we will assess your academic background on an individual basis and advise you on the specific admission options available to you.
In the Master's degree programme in Entrepreneurship & Sales Management, students develop key competencies in the areas of leadership and sales management. They gain the knowledge and skills needed to lead teams effectively, make strategic decisions and actively manage organisational change. At the same time, they deepen their expertise in sales strategy, negotiation, customer relationship management and the professional management of sales processes. This combination of leadership and sales expertise prepares graduates for management and leadership roles in sales, business development and general management.
In the Master's degree programme in Entrepreneurship & Sales Management, the focus is on entrepreneurship, sales and leadership. Students explore the development of new business models, strategic sales management, business development, and the effective leadership of teams and organisations. In addition, they gain expertise in market analysis, negotiation skills and corporate strategy. Through hands-on projects and close collaboration with companies, students have the opportunity to apply their knowledge directly to real-world business challenges.
The application process takes place online via the CAMPUS 02 UAS website. In the first step, applicants submit their application documents electronically. Based on these documents, eligible candidates may be invited to an online interview. Following the interview, applicants are informed whether they have been offered a place, placed on the waiting list, or unfortunately not admitted. Any study places that become available after the application deadline are allocated gradually to candidates on the waiting list.
Yes, students have the opportunity to participate in an exchange semester or an internship abroad, among other options, and gain valuable international experience. Further information is available here: Internationales – FH CAMPUS 02. In addition, students can complete a graduate internship immediately after successfully completing their degree programme.
The Master's degree programme in Entrepreneurship & Sales Management opens up a wide range of career opportunities in business leadership, sales and business development.
The Bachelor’s programme in Marketing & Sales opens the door to a wide range of career opportunities. The most common career fields include:
The Master's degree programme in Entrepreneurship & Sales Management combines entrepreneurial thinking with modern sales expertise and prepares students to actively drive business growth. Students learn how to develop business models, enter new markets and strategically advance organisations. The combination of entrepreneurship, sales and management creates a future-oriented skill set and opens up a wide range of career opportunities – from starting or succeeding a business to leadership roles in sales and management.
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Text1 von City Life
Text2 von City Life
Text1 von City Life
Text2 von City Life
