Marketing & Sales

Analogue or digital? Analytical or creative? Brain or heart? In the Bachelor's programme 

Marketing & Sales and the two Master's programmes Digital Marketing Management and Entrepreneurship & Sales Management, students do not have to make any compromises. Successful marketing and sales strategies create analogue and digital paths to customers and tailor them to their needs. This requires not only a holistic understanding and a passion for these areas, but also creative and analytical skills. By mixing theory and practice, our students develop all the skills and competences required in modern marketing and sales and are thus even better equipped for everyday life in these disciplines.

Fit for the future

This is Marketing & Sales

The digital transformation poses major challenges for all companies. Effective collaboration between marketing and sales is the key to winning, convincing and retaining customers along the customer journey. A close and cooperative exchange between these two disciplines and the development of common goals therefore make a significant contribution to the success of the company.

You have always asked yourself:

  • How do I actively shape the future in Marketing & Sales?
  • How do I manage communication on all channels?
  • How do I reach new customers and bind them to the company?
  • How do I find the right arguments to convince my customers in sales talks?
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Your dream degree programme is just a few steps away.
Study Marketing & Sales

Our Degree Programme


Marketing & Sales

In the Bachelor's foundation modules such as marketing, sales, digitalisation, market research, budgeting and controlling, students acquire extensive knowledge about successful market-oriented corporate management. In the advanced modules, they become fit for the digital world of marketing and sales.

6 semesters

Full-time, part-time

Degree: BA


Digital Marketing Management

The part-time Master's programme builds an in-depth understanding of digital transformation and data management. It shows the role that marketing plays in this change process. Graduates are also prepared for management positions in the core areas of management and in leadership-related social skills.

4 semesters


Degree: MA

This Master's programme is based on three fundamental core pillars: entrepreneurship, leadership and sales. It provides you with comprehensive knowledge to identify, develop and successfully exploit business potential. The focus here is on digital transformation in sales, with the course aiming to recognise this as an opportunity and use it profitably.

4 semesters


Degree: MA

Marketing & Sales


Get to know Marketing & Sales

Videos & Behind the Scenes

When ideas become successes

Our mission

People are at the centre of marketing and sales. That is why we place our students, cooperation partners and employees at the centre of our thoughts and actions. We empower our students to shape the future of our economy in a sustainable way by recognising challenges and mastering them successfully. As a reliable partner, we support and accompany companies and organisations with innovative solutions in dynamic times.

Our students establish valuable contacts with companies and acquire soft skills that go beyond their professional competences and thus contribute to the development of their professional and individual profiles.

Would you as a company like to co-operate with our department? We would be happy to inform you about our know-how transfer programme.

We work for your success

The team of the Department Marketing & Sales

Portraitfoto Ursula Haas-Kotzegger

FH-PROF. Mag. Dr. Ursula Haas-Kotzegger

Head of degree programme
+43 316 6002-171 CZ 208
Porträtfoto von Stephan Heckmann

Stephan Heckmann

Deputy Head of degree programme
+43 316 6002-150 CZ 203

Success stories

Voices & moods on the study programme

During my part-time degree programme at CAMPUS 02, I was able to gain valuable experience and learn from experts how to apply theory to my specific professional situation. As I have already been working for several years, it was very important for me to combine my studies with my work. I particularly enjoyed the many group projects, which not only allowed me to expand my professional skills, but also to build valuable professional and personal relationships with my colleagues.

Barbara Upelj, M.M. BA

Bachelor graduate working part-time; 

Marketing and event manager, artist agency MusicArts Graz

Absolvent MS BA VZ Wacha

On the Bachelor's degree programme in Marketing & Sales, you learn to understand and interpret fundamental economic relationships and topics from the fields of marketing and sales. On the other hand, you put this knowledge into practice in various projects. The highlight for me was the practical market research project, where you can deliver real added value for the client and at the same time make initial contact with various companies.

Florian Wacha

Bachelor graduate full-time 

Studierende Sophie Zorn

The Master's degree programme in Digital Marketing Management has its finger on the pulse of the times with its course content. It prepares you well for everyday business life. The practical projects give me as a student a secure practice environment where I can try out new things and implement what I have learned.

Sophie Zorn

Master student Digital Marketing Management
Portraitfoto von Manuel Meier

For me, sales management means understanding customer requirements and transforming them into solutions with real added value - without losing focus on the sustainable success of your own company.

Manuel Meier

Master's graduate in Entrepreneurship & Sales Management; 
Sales Manager, Dematic GmbH
Stay up to date

News from the Department Marketing & Sales

Erfolge und Erkenntnisse: FH CAMPUS 02 auf der EMAC 2024

Von 28. bis 31. Mai 2024 fand die 53. jährliche Konferenz der European Marketing Academy (EMAC) in Bukarest, Rumänien, statt. Diese bedeutende Konferenz versammelt jedes Jahr Forschende aus aller Welt, um die neuesten Entwicklungen und Erkenntnisseim Marketingbereich zu diskutieren. Die drei Konferenztage waren vollgepackt mit spannenden Paper-Präsentationen, Poster-Ausstellungen, Special Sessions, Workshops und Meet-the-Editor-Sessions, bei denen Vertreter*innen renommierter wissenschaftlicher Zeitschriften anwesend…

FH CAMPUS 02 - Marketing & Sales | 06.06.2024

Marketing & Sales: Unser Absolvent des Monats Mai 2024

Diesmal hatten wir in unsere Reihe “Absolvent*in des Monats” das Vergnügen mit Christoph Tlapak über seine Studienzeit bei uns und seine beruflichen Erfahrungen zu sprechen. Christoph Tlapak ist heute erfolgreicher Agenturleiter bei Der M-Effekt und hat seinen Weg im Bachelorstudiengang Marketing & Sales an der FH CAMPUS 02 begonnen. Warum hast du dich damals für das Studienangebot am Department Marketing &…

FH CAMPUS 02 - Marketing & Sales | 28.05.2024

European Sales Competition 2024 – der ultimative Schaulauf des europäischen Sales-Nachwuchses 

10 – 27 – 81. Das waren heuer die magischen Zahlen der ESC 2024, ausgetragen von der Haaga-Helia Universität in Helsinki, Finnland.  Die ESC fand heuer das 10te Mal statt. 27 europäische Universitäten und Gäste aus den USA und Indonesien nahmen teil. 81 Studierende stellten sich dem Wettkampf in unterschiedlichen Verkaufsrunden mit dem wichtigen Ziel: closing the deal. Das Department…

FH CAMPUS 02 | 27.05.2024

Sales tips for start-ups and SMEs: How you can boost your sales performance

Sales, i.e. the sale or distribution of products and services, is one of the most important functions of any company. Without sales, there is no turnover, no profit and no future. This is especially true for start-ups and small and medium-sized enterprises (SMEs), which have to hold their own in a highly competitive and dynamic market environment. But how can you improve your sales performance and...

FH CAMPUS 02 - Marketing & Sales | 20.05.2024