A completely new era is dawning for marketing experts. Technological developments such as artificial intelligence are creating innovative platforms that enable companies to shape the customer journey in a completely new way. This digital revolution also opens up exciting new opportunities for you to advance your career in digital marketing. Our Master's programme will help you combine your skills in the key areas of technology, management and marketing to develop effective solutions and respond quickly to market trends.
The part-time Master's programme deepens your understanding of digital transformation and data management and emphasises the central role of marketing in this change. At the same time, you will be prepared for managerial positions through comprehensive training in social and methodological skills. Potential professional positions therefore include Head of Marketing, Performance Marketing Manager, Campaign Manager, Customer Insight Analyst, Customer Experience Manager, Social Media Manager and Marketing Project Manager. With our Master's degree programme, you will be ideally equipped to succeed in these varied fields.
Dieses Studium liefert Ihnen die Kompetenz, um als Fachexpert*in im Digitalen Marketing die Zukunft aktiv mitzugestalten. Sie erlangen ein umfangreiches Verständnis für digitale Transformation, Kund*innenverhalten und Datenmanagement. Somit sind Sie in der Lage, Strategien für Veränderungsprozesse abzuleiten und wichtige Impulse für die Zukunft jedes Unternehmens zu setzen. In Ihrem Studium liegen die Schwerpunkte auf Schlüsselbereichen wie Marketing Analytics, der fortgeschrittenen Anwendung von künstlicher Intelligenz, die Definition von Zielgruppen und deren effektive Ansprache durch SEO and SEA, die Generierung von Leads durch gezielte Social Media Kampagnen, die Steigerung der Conversion Rate und die Kundenbindung durch effizientes Marketing. Als „Fachhochschule der Wirtschaft“ bieten wir erfahrene Lektor*innen aus der Wirtschaft, die Sie gezielt mit realen Challenges auf Ihren beruflichen Erfolg vorbereiten werden.
The part-time degree programme is organised in such a way that full-time employment is also possible. Most of the courses take place on Friday afternoons and Saturdays, although individual evening classes can be added during the week. Students without a job can also complete the programme and use the resulting network to find a job.
Ideal for professionals who want to develop their skills and for students without professional experience who are only entering the world of work during their Master's programme.
Part-time:17 weeks/semester Generally Friday, 14:30 to 21:30 Saturday, 8:00 to 16:00 Individual evening appointments possible during the week.
The intensive week takes place at the beginning of the 1st semester.
Start date: September 2024
Degree:
Approved study places
30
Genauere Infos für Staatsangehörige außerhalb der EU und mögliche Studienbeihilfen finden Sie auf www.campus02.at/studiengebuehren/
As a manager in digital marketing, you will work on the conceptualisation, planning, implementation and control of all marketing tasks using digital technologies and thus manage a cross-sectional function between marketing and IT. This Master's programme aims to combine the two worlds of marketing and IT.
Application deadline: Click here for the deadlines.
The admission requirement for the Master's degree programme in Digital Marketing Management is a completed Bachelor's degree programme in a relevant subject or an equivalent degree programme at a recognised domestic or foreign post-secondary educational institution.
The two-tier system of academic education also gives graduates of other degree programmes and other universities in Austria and abroad the opportunity to enter the Master's degree programme at CAMPUS 02.
At least 30 ECTS from economic subject areas must be proven.
Hier finden Sie weitere Informationen zur Zulassung
Your path to your degree programme begins with registration in our campus management system and the subsequent online application. If you have already studied at our UAS, registration is no longer necessary and you can apply directly in C02online.
In addition to the online application, we ask you to complete the required application documents online as soon as possible. After reviewing the submitted documents, you will be contacted by us regarding the next steps.
The admissions interview with the committee is the last step on your way to your degree programme and gives you the chance to impress in person or virtually.
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Körblergasse 126, 8010 Graz
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