Analogue or digital? Analytical or creative? Brain or heart? In the Bachelor's programme
Marketing & Sales and the two Master's programmes Digital Marketing Management and Entrepreneurship & Sales Management, students do not have to make any compromises. Successful marketing and sales strategies create analogue and digital paths to customers and tailor them to their needs. This requires not only a holistic understanding and a passion for these areas, but also creative and analytical skills. By mixing theory and practice, our students develop all the skills and competences required in modern marketing and sales and are thus even better equipped for everyday life in these disciplines.
The digital transformation poses major challenges for all companies. Effective collaboration between marketing and sales is the key to winning, convincing and retaining customers along the customer journey. A close and cooperative exchange between these two disciplines and the development of common goals therefore make a significant contribution to the success of the company.
You have always asked yourself:
In the Bachelor's foundation modules such as marketing, sales, digitalisation, market research, budgeting and controlling, students acquire extensive knowledge about successful market-oriented corporate management. In the advanced modules, they become fit for the digital world of marketing and sales.
6 semesters
Full-time, part-time
Degree: BA
The part-time Master's programme builds an in-depth understanding of digital transformation and data management. It shows the role that marketing plays in this change process. Graduates are also prepared for management positions in the core areas of management and in leadership-related social skills.
4 semesters
part-time
Degree: MA
This Master's programme is based on three fundamental core pillars: entrepreneurship, leadership and sales. It provides you with comprehensive knowledge to identify, develop and successfully exploit business potential. The focus here is on digital transformation in sales, with the course aiming to recognise this as an opportunity and use it profitably.
4 semesters
part-time
Degree: MA
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
People are at the centre of marketing and sales. That is why we place our students, cooperation partners and employees at the centre of our thoughts and actions. We empower our students to shape the future of our economy in a sustainable way by recognising challenges and mastering them successfully. As a reliable partner, we support and accompany companies and organisations with innovative solutions in dynamic times.
Our students establish valuable contacts with companies and acquire soft skills that go beyond their professional competences and thus contribute to the development of their professional and individual profiles.
Would you as a company like to co-operate with our department? We would be happy to inform you about our know-how transfer programme.
During my part-time degree programme at CAMPUS 02, I was able to gain valuable experience and learn from experts how to apply theory to my specific professional situation. As I have already been working for several years, it was very important for me to combine my studies with my work. I particularly enjoyed the many group projects, which not only allowed me to expand my professional skills, but also to build valuable professional and personal relationships with my colleagues.
Bachelor graduate working part-time;
Marketing and event manager, artist agency MusicArts Graz
On the Bachelor's degree programme in Marketing & Sales, you learn to understand and interpret fundamental economic relationships and topics from the fields of marketing and sales. On the other hand, you put this knowledge into practice in various projects. The highlight for me was the practical market research project, where you can deliver real added value for the client and at the same time make initial contact with various companies.
Florian Wacha
Bachelor graduate full-time
The Master's degree programme in Digital Marketing Management has its finger on the pulse of the times with its course content. It prepares you well for everyday business life. The practical projects give me as a student a secure practice environment where I can try out new things and implement what I have learned.
Sophie Zorn
For me, sales management means understanding customer requirements and transforming them into solutions with real added value - without losing focus on the sustainable success of your own company.
Manuel Meier
