Expand your career in the Austrian retail sector with our part-time Retail Management programme. The programme was developed by the Marketing & Sales Department in cooperation with leading Austrian retail companies and lasts three semesters. Our practice-orientated course content is tailored to the current challenges in retail management and imparts sound knowledge and skills. Start your successful career in retail now with our further education programme!
The course prepares you in a compact and practical way for requirements in the following areas, among others:
Introductory course (0.5 SWS, 0.5 ECTS credits) Time management & self-organisation (0.5 SWS, 0.5 ECTS credits) Preparation of project reports & scientific papers (0.5 SWS, 1 ECTS credit) General Business Administration (1 SWS, 2 ECTS credits) Fundamentals of trade (1 SWS, 2 ECTS credits) Relevant legal aspects for retail (1 SWS, 1.5 ECTS credits) Personal selling (1 SWS, 1.5 ECTS credits) Communication, Presentation & Rhetoric (1 SWS, 1 ECTS credit) Fundamentals of retail marketing (1.5 SWS, 2 ECTS credits) Market research in retail (0.5 SWS, 1 ECTS credit)
Introduction to buyer behaviour (1 SWS, 2 ECTS credits) Customer - buyer - consumer (1 SWS, 2.5 ECTS credits) Bookkeeping (1 SWS, 1.5 ECTS credits) Cost accounting (1 SWS, 2 ECTS credits) Controlling (1 SWS, 2 ECTS credits) Pricing in retail (1 SWS, 1.5 ECTS credits) Integrated communication in retail (1.5 SWS, 3.5 ECTS credits) Product range policy (1 SWS, 2 ECTS credits) Merchandise management (1.5 SWS, 3 ECTS credits) Personnel development (1.5 SWS, 3 ECTS credits) Employee management (1 SWS, 2 ECTS credits) Team (management, conflict resolution, meetings) (1 SWS, 2 ECTS credits)
Business simulation retail (1 SWS, 3 ECTS credits) Sustainability in Trade (1.5 SWS, 2.5 ECTS credits) Location policy (1 SWS, 2.5 ECTS credits) Instore marketing (1.5 SWS, 3 ECTS credits) Dealing with complaints and claims (0.5 SWS, 1 ECTS credit) Sales management (1 SWS, 2 ECTS credits) Omni-channel retailing (1 SWS, 2 ECTS credits) Technologies at the POS (0.5 SWS, 1.5 ECTS credits) Digital Commerce (0.5 SWS, 2.5 ECTS credits)
SWS = Semester hours per week ECTS = European Credit Transfer System Status 2022 - changes possible
Dauer: 54 Ausbildungstage in 3 Semestern
400 Lehreinheiten: davon ca. 30 % in Form von Online-Unterricht
Degree:
Ideal for people in retail who want to develop further and aspire to a responsible position in retail.
1. online application
2. submission of further application documents according to requirements
3. admission interview with the commission
Next start: 14 October 2024
Lessons take place every 3-4 weeks either in person or online. The teaching times are from Monday to Thursday from 08:30 to 17:15. If the lessons take place in person on Mondays, they will probably start at 13:00 and end at 20:00.
Die genaue Übersicht über die Unterrichtszeiten finden Sie hier zum Download.
(vorbehaltlich Änderungen)
max. number of participants: 25
Application deadline: to be announced
A-levels are not required, but at least an apprenticeship qualification and 4 years of professional experience.
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
Erfahren Sie, wie erfolgreicher Handel im 21. Jahrhundert funktioniert. Entwickeln Sie ein gesamthaftes unternehmerisches Denken und Handeln und leben Sie Kund*innenorientierung im Zeitalter von Customer Experience und Touchpoint Management. Lernen Sie, Mitarbeiter*innen zu motivieren und zu führen und meistern Sie die Herausforderungen moderner Handelsunternehmen, einschließlich Digitalisierung und Nachhaltigkeit. Werden Sie zukunftsfähig und erfolgreich im Markt!
