Fünf Monate Praxis, jede Menge neue Erfahrungen und ein Blick hinter die Kulissen eines innovativen Unternehmens: Ich bin Bettina Allmer, 22 Jahre alt und studiere im 6. Semester Marketing & Sales an der FH CAMPUS 02. Mein Berufspraktikum durfte ich im Marketing-Team von RINGANA absolvieren – ein Unternehmen, das nicht nur für nachhaltige Produkte steht, sondern auch für spannende Herausforderungen und echtes Teamwork. In diesem Beitrag nehme ich euch mit in meinen Praktikumsalltag, erzähle von meinen Highlights und Lernmomenten.

On March 27, 2025, the event "No risk, no reach: Marketing in times of uncertainty!" took place at FH CAMPUS 02 as part of the "Best of Marketing and Sales" event series. Around 100 guests accepted the invitation from Department Head Ursula Haas-Kotzegger to gain exciting insights into current economic challenges and opportunities...

A purely technical foundation was not enough for Harald Reicher - he wanted to understand economic interrelationships, expand his sales expertise and open up new career opportunities. The solution? A part-time degree programme in Marketing & Sales at CAMPUS 02 UAS. What Harald didn't expect was how much the team spirit within the cohort contributed to his success. Today, as Territory Manager, he is responsible for an entire region and is actively involved in shaping the IT sector. In our ‘Graduate of the Month’ interview series, he reveals how his degree programme has shaped his professional life and why continuous professional development is essential.

In a world where artificial light illuminates the night sky and the connection to nature is fading, a simple look at the starry sky can bring a deeper realisation - not only for personal experience, but also for sustainable strategies in Marketing & Sales. Around 100 first semester Bachelor students of Marketing & Sales had the opportunity to experience just that: an excursion to the Gesäuse National Park, where they not only admired the stars in their full splendour, but also experienced the effects of light pollution at first hand.

How do you manage to successfully lead a traditional craft business into the future? For our graduate Johannes Forstner, it was clear early on that he would take over the family business. However, in order to make the company fit for the future, he quickly realised that he needed more than just craftsmanship. For this reason, he decided to study Marketing & Sales at CAMPUS 02 University of Applied Sciences in order to acquire the necessary skills in the areas of sales and customer loyalty. In our ‘Graduate of the Month’ interview series, he talks about how the degree programme helped him to grow as an entrepreneur and successfully take his business to the next level.

Michael Wildling, our graduate of the month, talks about his formative internship semester in South Africa and his varied career path. Thanks to his practice-orientated training at CAMPUS 02 University of Applied Sciences and valuable experience at LIEBHERR, KTM and Pierer Mobility, he found his way to the Rosenbauer Group, where he now works as VP Global Product Management & Innovation. What drives him in particular is the meaningful core of his work: the development of products that protect the lives of emergency services. In our interview, he shares his experiences and talks about why strategic thinking and agile teams are essential in the modern working world.

"I quickly fell in love with the city: with its charming wine bars on the Douro, the beautiful sandy beaches, the diverse (vegan!) cuisine and the lively nightlife. No wonder Porto was named ERASMUS Destination of the Year 2024!" Marketing & Sales student Laura Treitler talks about her semester abroad in Porto, Portugal.