UNIVERSITY COURSE
DIGITAL SALES CONTENT & CAMPAIGN MANAGEMENT

Experts in the field of digital sales must also be able to understand and implement selected aspects of digital marketing. This concerns not only the conception, implementation and controlling of campaigns, but also the creation of interesting content for the optimisation of search engine marketing.
What you can expect from the university course

Contents & focus

Im Hochschulkurs „Digital Sales Content & Campaign Management“ werden die folgenden Inhalte und Schwerpunkte behandelt:

  • Content Creation 
  • Campaign management 
  • Search Engine Advertising (SEA)
  • Search Engine Optimization (SEO)

This course comprises 4 ECTS credits (32 LE). Performance is assessed by means of a project assignment.

ECTS = European Credit Transfer and Accumulation System
LE = teaching units

Facts

Part-time

Duration: 2 attendance days on site and 4 online evenings, i.e. 32 teaching units of which 50 % online

max. number of participants: 25

Costs

For participation in the university course: EUR 990,-

Degree:

Confirmation of participation in the university course
„Digital Sales Content & Campaign Management“

Who is this vocational training programme for?

This vocational training programme is aimed at
  • People in sales, marketing, e-commerce, sales support, internal sales, product management
  • Managers in marketing & sales
  • Entrepreneurs, managing directors, founders

Requirements

3 years of professional experience and completed A-levels

ECTS

4 ECTS Credits

 

Application & deadlines

  1. Go to "Register now".
  2. Enter your details in the form.
  3. You will receive an e-mail from us confirming receipt of your registration.
  4. If necessary, we will ask you for additional documents by e-mail.

Application deadline: 21.01.2025 

Teaching times

Start: February 2025

Classroom teaching at FH CAMPUS 02 from 09:00 - 16:15 Online lessons from 17:00 - 20:15

Tuesday, 11.02.2025, presence at FH CAMPUS 02 Wednesday, 12.02.2025, online Thursday, 13.02.2025, online

Tuesday, 25.02.2025, presence at FH CAMPUS 02 Wednesday, 26/02/2025, online Thursday, 27.02.2025, online

Individual & flexible learning

Take advantage of CAMPUS 02's Life Long Learning Pass!!
Der Hochschulkurs „Digital Sales Content & Campaign Management“ ist part of a modular vocational training programme, das aus insgesamt fünf Hochschulkursen besteht. Wenn Sie mindestens vier Hochschulkurse des Digital Sales Expert certificate programme within two years, you will receive the title Titel „Certified Digital Sales Expert“.

University course Digital Sales Content & Campaign Management
CONTACT FOR FURTHER INFORMATION
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Application deadline: 21.01.2025
You benefit

Take off professionally

  • You know how to create interesting content in digital marketing and why this has a positive effect on sales.
  • You know the most important campaign strategies and how to implement them successfully.
  • You know why Search Engine Advertising (SEA) and Search Engine Optimisation (SEO) are essential for successful sales.
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