Attend 4 out of 5: To obtain the ‘Digital Sales Expert’ certificate, you must attend four of the five university courses. This arrangement allows each participant to individually acquire the specific skills needed to successfully master the challenges of digitalisation in sales. After completing the university courses, you will have the necessary knowledge and tools to make informed decisions and achieve long-term competitive advantages. Our certificate programme is aimed at interested parties from all industries and company sizes who are already working in the field of digital sales or would like to become one.
Part-time
Duration: 2 days in presence at CAMPUS 02 and 4 evenings online per university course
Four university courses must be completed for certification.
32 teaching units per university course, of which 50 % online teaching
Degree:
Certified Digital Sales Expert
Who is this vocational training programme for?
This further training programme is aimed at people from small, medium-sized and large companies and from all sectors, because ‘digital sales’ is in demand everywhere.
Requirements
University entrance qualification/School-leaving certificate and relevant professional experience
ECTS
At least 16 ECTS credits must be achieved. (4 modules of 4 ECTS credits each)
Costs
For the ‘Digital Sales Expert’ certification: EUR 3,960 (4 of 5 modules)
As a complete package (all 5 modules): EUR 4.400,- (instead of EUR 4.950,-)
Application & deadlines
Application deadline for the "Digital Sales Strategy & Structure" module: September 2025
Teaching times
Next start October 2025
Classroom teaching at CAMPUS 02 from 09:00 - 16:15
Online lessons from 17:00 - 20:15
The exact times for each module:
Tuesday, 07.10.2025, presence at CAMPUS 02
Wednesday, 08.10.2025, online
Thursday, 09.10.2025, online
Tuesday, 21.10.2025, presence at CAMPUS 02
Wednesday, 22/10/2025, online
Thursday, 23.10.2025, online
Tuesday, 04.11.2025, presence at CAMPUS 02
Wednesday, 05.11.2025, online
Thursday, 06.11.2025, online
Tuesday, 18.11.2025, presence at CAMPUS 02
Wednesday, 19.11.2025, online
Thursday, 20.11.2025, online
Tuesday, 13.01.2026, presence at CAMPUS 02
Wednesday, 14.01.2026, online
Thursday, 15.01.2026, online
Tuesday, 27.01.2026, presence at CAMPUS 02
Wednesday, 28.01.2026, online
Thursday, 29.01.2026, online
Tuesday, 10.03.2026, presence at CAMPUS 02
Wednesday, 11.03.2026, online
Thursday, 12.03.2026, online
Tuesday, 24.03.2026, presence at CAMPUS 02
Wednesday, 25.03.2026, online
Thursday, 26.03.2026, online
Tuesday, 05.05.2026, presence at CAMPUS 02
Wednesday, 06.05.2026, online
Thursday, 07.05.2026, online
Tuesday, 19.05.2026, presence at CAMPUS 02
Wednesday, 20.05.2026, online
Thursday, 21.05.2026, online
Individual & flexible learning
Take advantage of the Life Long Learning Pass at CAMPUS 02 University of Applied Sciences! This certificate programme has a modular structure, i.e. you can complete the individual university courses ‘Digital Sales Strategy & Structure’, ‘Digital & Social Selling’, ‘Digital Sales Processes & Customer Journey’, ‘Digital Sales Content & Campaign Management’ and ‘Digital Sales Culture & Leadership’ individually if required. If you complete at least four of the five available university courses on the Digital Sales Expert certificate programme within two years, you will be awarded the title ‘Certified Digital Sales Expert’.
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
The list of individual courses can be found below in the respective university course.
4 ECTS Credits, 32 LE
Individual lectures:
Digital business models
Basics of sales management
Channel management in sales
Agile Sales
Digital crisis communication
4 ECTS Credits, 32 LE
Individual lectures:
Trends in digital sales
Online sales dialogue
Selling via social media
Digital storytelling
Affiliate marketing
Influencer marketing
4 ECTS Credits, 32 LE
Individual lectures:
Digital tools for existing sales processes
Sales automation
Customer Journey & Customer Experience
Touchpoint management
Managing sales processes with KPIs
4 ECTS Credits, 32 LE
Individual lectures:
Content Creation
Campaign management
Search Engine Advertising (SEA)
Serach Engine Optimization (SEO)
4 ECTS Credits, 32 LE
Individual lectures:
Digital corporate culture/ transformation of corporate culture
Management of change processes
Tools and methods of change management
Leadership culture with purpose and inspiration
Agile and digital leadership
