Good salespeople are persuasive in person. Digital tools make them even more successful.
You are familiar with the classic sales process from initial contact to closing the deal. But today's customers get their information digitally, decisions are becoming more data-driven, and social selling is becoming increasingly important.
The Digital Sales Expert certificate course shows you how to use modern digital tools in sales without losing your personal persuasiveness. For greater efficiency, greater impact and more deals in the digital age.
Why this course?
Successful sales today connects:
This is precisely the combination offered by the Digital Sales Expert course – practical and directly applicable.
You will expand your sales expertise with crucial digital skills:
FLEXIBLE AND COMPATIBLE WITH WORK
Perfect for working professionals: face-to-face and online modules can be easily integrated into everyday life.
START
ANYTIME
You can start the course flexibly and complete the individual university courses according to your personal schedule.
PRACTICAL AND
AI-RELEVANT
Learn about the latest digital marketing tools and methods, including relevant AI applications.
FLEXIBLE AND COMPATIBLE WITH WORK
Perfect for working professionals: face-to-face and online modules can be easily integrated into everyday life.
START ANYTIME
You can start the course flexibly and complete the individual university courses according to your personal schedule.
PRACTICAL AND AI-RELEVANT
Learn about the latest digital marketing tools and methods, including relevant AI applications.
Part-time
Duration per university course: 2 days of attendance at FH CAMPUS 02 plus 4 online evenings
Scope: 32 teaching units per course (50% online teaching)
For certification, at least 4 of the 5 university courses must be completed within 2 years.
Participants: maximum of 25 people per course
Study location: Graz
Certificate of Advanced
Studies (CAS)
Certified Digital Sales Expert
Who is this vocational training programme for?
To experienced sales professionals who want to further develop their sales digitally:
In short:
For salespeople who want to take their sales skills to the next level digitally.
Requirements
ECTS
Each of the five university courses comprises 4 ECTS (32 teaching units of 45 minutes each):
To become a certified Digital Sales Expert, you must complete at least 16 ECTS (4 modules worth 4 ECTS each).
Costs
Participation in a university course costs EUR 990. If you book all 5 university courses in the certificate programme, the total price is reduced to EUR 4,400 (price advantage: EUR 550).
The price includes digital teaching and learning materials as well as lunch, drinks and snacks in the seminar room on attendance days.
Application & deadlines
Registration deadline for the ‘Digital Sales Culture & Leadership’ module: April 20th, 2026
Teaching times
Start: You can start with any module!
Face-to-face teaching at FH CAMPUS 02 generally takes place from 9 a.m. to 4.15 p.m. (8 teaching units)
Online teaching generally takes place from 5 p.m. to 8.15 p.m. (4 teaching units)
The exact times for each module:
Start of the next course: October 2026
Start of the next course: November 2026
Tuesday, 13.01.2026, in person at CAMPUS 02 UAS
Wednesday, 14.01.2026, online
Thursday, 15.01.2026, online
Tuesday, 27.01.2026, in person at CAMPUS 02 UAS
Wednesday, 28.01.2026, online
Thursday, 29.01.2026, online
Tuesday, 10.03.2026, in person at CAMPUS 02
Wednesday, 11.03.2026, online
Thursday, 12.03.2026, online
Tuesday, 24.03.2026, in person at CAMPUS 02
Wednesday, 25.03.2026, online
Thursday, 26.03.2026, online
Tuesday, 05.05.2026, in person at CAMPUS 02
Wednesday, 06.05.2026, online
Thursday, 07.05.2026, online
Tuesday, 19.05.2026, in person at CAMPUS 02
Wednesday, 20.05.2026, online
Thursday, 21.05.2026, online
Individual & flexible learning
Take advantage of the Life Long Learning Pass at CAMPUS 02 University of Applied Sciences! This certificate programme has a modular structure, i.e. you can complete the individual university courses ‘Digital Sales Strategy & Structure’, ‘Digital & Social Selling’, ‘Digital Sales Processes & Customer Journey’, ‘Digital Sales Content & Campaign Management’ and ‘Digital Sales Culture & Leadership’ individually if required. If you complete at least four of the five available university courses on the Digital Sales Expert certificate programme within two years, you will be awarded the title ‘Certified Digital Sales Expert’.
The list of individual courses can be found below in the respective university course.
4 ECTS Credits, 32 LE
Individual lectures:
Digital business models
Basics of sales management
Channel management in sales
Agile Sales
Digital crisis communication
4 ECTS Credits, 32 LE
Individual lectures:
Trends in digital sales
Online sales dialogue
Selling via social media
Digital storytelling
Affiliate marketing
Influencer marketing
4 ECTS Credits, 32 LE
Individual lectures:
Digital Tools for Sales Processes in the Age of AI
Sales Automation with the help of AI Agents
Customer Journey & Customer Experience
Touchpoint management
Controlling hybrid sales processes with KPIs
4 ECTS Credits, 32 LE
Individual lectures:
Content Creation
Campaign management
Search Engine Advertising (SEA)
Serach Engine Optimization (SEO)
4 ECTS Credits, 32 LE
Individual lectures:
Digital corporate culture and AI-driven transformation
Managing change processes in the age of AI
Tools and methods of change management
Leadership culture with purpose and inspiration
Agile and digital leadership - virtual, hybrid and AI-supported
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
