Academic course in retail management

Expand your career in the Austrian retail sector with our part-time Retail Management programme. The programme was developed by the Marketing & Sales Department in cooperation with leading Austrian retail companies and lasts three semesters. Our practice-orientated course content is tailored to the current challenges in retail management and imparts sound knowledge and skills. Start your successful career in retail now with our further education programme!

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Anmeldefrist: 30.09.2024
What to expect on the course

Content focus

The course prepares you in a compact and practical way for requirements in the following areas, among others:

  • Instore Marketing
  • Digital Commerce
  • Customer Experience
  • Omni-Channel-Retailing
  • Team-Management
  • Employee management
  • Sustainability

Curriculum

1st semester

Course Opening (0,5 SWS, 0,5 ECTS-Credits)
Time Management and Self-Organisation (0,5 SWS, 0,5 ECTS-Credits)
Introduction to Scientific Work (0,5 SWS, 1 ECTS-Credit)
Commercial Business Administration (1 SWS, 2 ECTS-Credits)
Retail Management (1 SWS, 2 ECTS-Credits)
Relevant legal Aspects for Retailers (1 SWS, 1,5 ECTS-Credits)
Personal Sale (1 SWS, 1,5 ECTS-Credits)
Communication, Presentation & Rhetoric (1 SWS, 1 ECTS-Credit)
Retail Marketing (1,5 SWS, 2 ECTS-Credits)
Market Research in Retail (0,5 SWS, 1 ECTS-Credit)

Consumer Behaviour (1 SWS, 2 ECTS-Credits)
Customer Experience and Customer Loyality (1 SWS, 2,5 ECTS-Credits)
Controlling in Retail (3 SWS, 5,5 ECTS-Credits)
Pricing in Retail (1 SWS, 1,5 ECTS-Credits)
Integrated Communication in Retail (1,5 SWS, 3,5 ECTS-Credits)
Product range policy (1 SWS, 2 ECTS-Credits)
Merchandise Planning (1,5 SWS, 3 ECTS-Credits)
Personnel Development (1,5 SWS, 3 ECTS-Credits)
Employee Management (1 SWS, 2 ECTS-Credits)
Effective Team Management (1 SWS, 2ECTS-Credits)

Business simulation retail (1 SWS, 3 ECTS credits)
Sustainability in Trade (1.5 SWS, 2.5 ECTS credits)
Location policy (1 SWS, 2.5 ECTS credits)
Instore marketing (1.5 SWS, 3 ECTS credits)
Dealing with complaints and claims (0.5 SWS, 1 ECTS credit)
Sales management (1 SWS, 2 ECTS credits)
Omni-channel retailing (1 SWS, 2 ECTS credits)
Technologies at the POS (0.5 SWS, 1.5 ECTS credits)
Digital Commerce (0.5 SWS, 2.5 ECTS credits)

SWS = semester hours per week
ECTS = European Credit Transfer System

Facts

3
Semesters

Part-time

Duration: 54 training days in 3 semesters
400 teaching units: of which approx. 30 % in the form of online teaching

Degree:

Academic retail manager

Ideal for people in retail who want to develop further and aspire to a responsible position in retail.

ECTS —> 60 CREDITS
Costs: € 7.990,- payable in 3 instalments
or € 7.790,- for a one-off payment
plus ÖH fee (currently: € 24.70) per semester

Studyplace

Application procedure

1. online application
2. submission of further application documents according to requirements
3. admission interview with the commission

Teaching times

nächster Start: voraussichtlich Oktober 2026

Lessons take place every 3-4 weeks either in person or online. The teaching times are from Monday to Thursday from 08:30 to 17:15. If the lessons take place in person on Mondays, they will probably start at 13:00 and end at 20:00.

You can download the exact overview of lesson times here
(subject to change)

Application

  • 01Online Application
  • 02Submission of further application documents
  • 03Admission interview with the Commission

max. number of participants: 25

Application deadline: to be announced

Requirements

A-levels are not required, but at least an apprenticeship qualification and 4 years of professional experience.

 

Academic programm in retail management
CONTACT FOR FURTHER INFORMATION
You benefit

Take off professionally

Learn how successful retail works in the 21st century. Develop a holistic entrepreneurial way of thinking and acting and live customer-orientation in the age of customer experience and touchpoint management. Learn how to motivate and lead employees and master the challenges of modern retail companies, including digitalisation and sustainability. Become future-proof and successful in the market!