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Master's programme Entrepreneurship & Sales Management

The part-time Master's degree Entrepreneurship & Sales Management provides you with in-depth knowledge in the areas of entrepreneurship, sales, and leadership. You will learn how to develop future-oriented business strategies, strategically leverage sales opportunities, and successfully lead teams – the perfect foundation for leadership roles in a dynamic economy. Our programme helps you take your entrepreneurial skills, leadership competencies, and sales talent to the next level.

Take off professionally

Career opportunities with Entrepreneurship & Sales Management

This programme prepares you for leading positions in sales, management, and business development, offering you numerous career opportunities across various sectors, both in established companies and in the dynamic startup scene. With this Master's degree, you will be well-equipped to excel in the following professional fields:

  • Head of Sales
  • Key Account Manager
  • Entrepreneur/Founder
  • Product Manager
  • E-Commerce Manager
  • Sales Analyst
  • Business Development Manager
  • Management Consultant
  • Channel Manager
What awaits you during the degree programme

Content focus & core areas

The Master's degree Entrepreneurship & Sales Management provides you with the essential skills to succeed in a dynamic business environment. You will learn how to identify and strategically leverage market opportunities, as well as develop business models and business plans that promote a customer-centric approach. Topics such as networking and financing are just as much a focus as the automation of core sales processes.


In addition, you will deepen your skills in negotiation and gain a clear roadmap to navigate confidently in the digital world. This hands-on knowledge forms the foundation for shaping businesses in a future-oriented and successful manner.

Work & study

The part-time degree programme is organised in such a way that it is compatible with full-time employment. Courses are mainly held on Friday afternoons and Saturdays, supplemented by individual evening sessions during the week. Students without a job can also complete the programme.

Facts

4
Semesters
Schwarzer Kreis mit einem weißen Drittel

Part-time

Ideal for professionals who want to develop their skills and for students without professional experience who are only entering the world of work during their Master's programme.

 

Study operation

Language: German, partly English

 

Part-time: 17 weeks/semester
Friday, 14:30 to 21:30
Saturday, 8:00 to 16:00
Evening appointments during the week possible in exceptional cases.

In the 1st semester an intensive week takes place in week 38 (15 to 20 September 2025).

Study start: expected 12 September 2025

 

 

Degree:

Master of Arts in Business, MA Symbol eines schwarzen akademischen Abschluss-Huts ohne Hintergrund

Approved study places

25

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ECTS —> 120 CREDITS
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Costs: 363,36
Euro/semester plus ÖH contribution (currently: € 25,20) for EU/EEA citizens

More detailed information for non-EU nationals and possible study grants can be found at https://www.campus02.at/en/studiengebuehren

Studyplace

Weiße Österreich-Karte mit markiertem Graz

Main Focus

The Master's degree programme in Entrepreneurship & Sales Management combines three key areas that are crucial for future leaders: Entrepreneurship , to develop and successfully implement innovative business ideas; Sales , to design effective sales strategies and persuade customers in the long term; and Leadership , to lead teams in an inspiring way and turn entrepreneurial visions into reality. This degree programme prepares you specifically for the challenges of a dynamic business world.

 

                   

 

Application

  • 01Online Application
  • 02Submission of further application documents
  • 03Admission interview with the Commission

Application deadline: Click here for the deadlines.

Requirements

  • Completion of a relevant Bachelor's degree programme or an equivalent degree programme at a recognised domestic or foreign post-secondary educational institution (the two-tier system of academic education thus also gives graduates of other fields of study and other domestic and foreign universities the opportunity to enter the Master's degree programme at CAMPUS 02 UAS).
  • Proof of at least 30 ECTS from economic subject areas
  • German language skills at level B2 of the Common European Framework of Reference for Languages

Here you will find further information on admission.

 

 

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Semester overview

Course schedule

Fullscreen
1st semester
2nd semester
3rd semester
4th semester
4 ECTS Credits
Analytics & Sales
4 ECTS Credits
Customer Journey
2 ECTS Credits
Customer management
4 ECTS Credits
Leading & Networking
3 ECTS Credits
General framework
2 ECTS Credits
Strategic action
5 ECTS Credits
Strategic management
6 ECTS Credits
Sales management
6 ECTS Credits
Customer Specifications
6 ECTS Credits
Digital Sales
4 ECTS Credits
Digital Work
5 ECTS Credits
Leadership tools
4 ECTS Credits
Customer management
2 ECTS Credits
General framework
3 ECTS Credits
Strategic action
6 ECTS Credits
Digital Sales in Practice
12 ECTS Credits
Master thesis
7 ECTS Credits
Strategic customer management
5 ECTS Credits
Scientific work
3 ECTS Credits
Coaching of employees
3 ECTS Credits
Master's examination by commission
11 ECTS Credits
Master thesis
7 ECTS Credits
Sales management trends
6 ECTS Credits
Future management
30 ECTS Credits
30 ECTS Credits
30 ECTS Credits
30 ECTS Credits
120 ECTS Credits
Compass to success

Your path to a degree programme

Online application

Your path to studying begins with a registration in our campus-management-system and the subsequent online application. If you have already studied at our UAS, registration is no longer necessary and you can apply directly in C02online .

Application documents

In addition to the online application, we ask you to complete the required application documents online as soon as possible. After reviewing the submitted documents, you will be contacted by us regarding the next steps. 

Admission interview

The admissions interview with the committee is the last step on your path to studying and gives you the chance to impress in person or virtually.

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Days
Hours
minutes
Seconds
Das Datum für den nächsten Bewerbungsschluss folgt demnächst ...
Your dream degree programme is just a few steps away.
Master Programme Entrepreneurship & Sales Management

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