The Bachelor's degree programme in Marketing & Sales imparts in-depth knowledge and practice-oriented skills in the areas of marketing, sales and communication. Students learn how to develop successful marketing strategies, market products in a targeted manner and optimise sales processes. The programme combines theoretical knowledge with practical projects in order to optimally prepare students for the tasks of modern business.
For graduates of this Bachelor's degree programme, numerous international career paths open up in various areas. With the specialised knowledge and practical skills they have acquired, they can make a successful start in companies of any size and in any industry. Possible career fields include:
Whether full-time or part-time - you can expect well-founded content, state-of-the-art teaching methods and a perfect combination of theory and practice.
Dieser Studiengang vermittelt Ihnen ein breites Fachwissen in den Kernbereichen der Betriebswirtschaftslehre, und kombiniert diese mit spezifischen Kompetenzen im Marketing- und Vertriebsmanagement. Zu den zentralen Themen gehören: Marketing & Sales Management, Konsumentenverhalten, Marktforschung, Sales Performance, Kommunikationsmanagement, Controlling und AI Data Analytics.
During your studies, you can expect real-life practical projects with companies, which will give you the opportunity to apply your knowledge directly. An integrated work internship will also give you valuable insights into the world of work and international options such as a semester abroad or an internship abroad will also strengthen your intercultural skills. In addition to the compulsory courses, you have the opportunity to choose from a wide range of electives to customise your studies to your individual interests.
Start your journey into a promising future now - with the Bachelor's degree in Marketing & Sales!
An internship is planned in the 5th semester of the degree programme.This internship offers students the opportunity to apply their theoretical knowledge in practice and find out which area best suits their interests and abilities. The internship can be recognised if the student has relevant professional experience.
Part-time: Ideal for working people who want to develop their skills and for high school graduates without professional experience who only enter the world of work during their studies.
Language: German, partly English
Fulltime: 65 study places available
17 weeks/semester
Mainly Monday to Thursday; appointments possible on Friday mornings.
Start of studies: Beginning of October
Parttime: 45 study places available
17 weeks/semester
Friday, 2:30 pm to 9:30 pm and
Saturday, 8:00 to 16:00
Evening appointments possible during the week, mainly online.
In the first semester, an intensive week will take place in week 37 (September 8 till 13, 2025).
Start of studies: 8 September 2025 (Please note: During the intensive week, teaching starts at 8:30 a.m.)
Degree:
Approved study places
Full-time & part-time
110
More detailed information for non-EU nationals and possible study grants can be found at https://www.campus02.at/en/studiengebuehren
The digital transformation is not only increasingly changing the disciplines of marketing and sales, but is also putting people at the centre more than ever! During their studies, students learn to design strategies and actively and purposefully use tools and data to reach customers across all channels. This is because customers expect a quick solution tailored to their individual needs more than ever before.
Application deadline: Click here for the deadlines.
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* Please note that the curriculum of this Bachelor's programme is regularly reviewed and updated as necessary to ensure that it remains at the cutting edge of science and practice. The content presented here may therefore differ at the time you start the programme.
Your path to studying begins with a registration in our campus-management-system and the subsequent online application. If you have already studied at our UAS, registration is no longer necessary and you can apply directly in C02online .
In addition to the online application, we ask you to complete the required application documents online as soon as possible. After reviewing the submitted documents, you will be contacted by us regarding the next steps.
The admissions interview with the committee is the last step on your path to studying and gives you the chance to impress in person or virtually.
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CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
