Science is our driving force: At the Josef Ressel Center for Platforms and Digital Ecosystems and in our think tank, we actively promote research and development. We combine scientific findings with business practice, thereby actively shaping the future in the areas of marketing and sales.
We align ourselves with the needs of the economy and focus on solution expertise with innovative approaches at a scientific level. Entrepreneurs will find competent contacts with us who understand the requirements of the economy and develop practical concepts.
Digitalization is transforming all sectors of the economy, with platforms and digital ecosystems in particular increasingly shaping business models, consumer behavior, and value creation processes. While leading companies often originate in the US and Asia, Europe is comparatively cautious, which is sometimes referred to as the “European platform gap.”
Against this backdrop, the Josef Ressel Center for Platforms and Digital Ecosystems is dedicated to the economic aspects of these business models. Together with three corporate partners, the center aims to analyze consumer-centric and sustainable concepts on a scientific basis and derive practical insights that help to make better use of digital opportunities.
The think tank is a central pillar of research and development at the Department of Marketing and Sales and is dedicated to the topic of the digital economy and the associated core disciplines: strategy, marketing, and sales. Its goal is to be a pioneer, trailblazer, and source of ideas and knowledge for science and industry.
As an interface between science and industry, the Denkfabrik team develops innovative ideas and concepts to strategically leverage changes in the digital economy and successfully implement new approaches. The focus is on three central perspectives:
Benefit from our unique combination of scientific expertise and practical experience!
Our interdisciplinary team combines years of research and practical expertise to collaboratively develop innovative and sustainable solutions for your challenges in the Digital Economy.
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
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