Department Marketing & Sales

Research & Development

Science is our driving force: In our Denkfabrik, we actively advance research and development. In doing so, we combine scientific knowledge with business practice, actively shaping the future in the areas of Marketing & Sales.

 

We align ourselves with the needs of the economy and focus on solution expertise with innovative approaches at a scientific level. Entrepreneurs will find competent contacts with us who understand the requirements of the economy and develop practical concepts.

Digital Economy

Denkfabrik

The Denkfabrik is the centre for research & development at the Department of Marketing & Sales and focuses on the topic of the digital economy and its related core disciplines: strategy, marketing, and sales. The aim is to be a pioneer, trailblazer, and a source of ideas and knowledge for both science and industry.

 

As an interface between science and industry, the Denkfabrik team develops innovative ideas and concepts to strategically leverage changes in the digital economy and successfully implement new approaches. The focus is on three central perspectives:

 

  • Branding & Strategic Management
  • Consumer Behavior
  • Strategic Management
Collaboration

Our Services

 

Benefit from our unique combination of scientific expertise and practical experience!

 

Our interdisciplinary team combines years of research and practical expertise to collaboratively develop innovative and sustainable solutions for your challenges in the Digital Economy.

Overview

Projects

Overview

Publications

Strong Partnerships

Our Partners

Universities and Higher Education Institutions
  • DHBW – Baden-Württemberg Cooperative State University Mannheim
  • FH Kärnten
  • Competence Centre for Women and Cars
  • INALDE – Universidad de la Sabana
  • IPAM Marketing School
  • ISCEM (Instituto Superior de Comunicação Empresarial)
  • SRH University of Applied Sciences for Business and Media Calw
  • WIFU – Witten Institute for Family Businesses
  • WHU Otto Beisheim School of Management
  • AccuPower GmbH
  • Amt der Steiermärkischen Landesregierung, Abteilung 16
  • BANK BURGENLAND
  • BANKHAUS SPÄNGLER
  • Bikee Ebike Schmiede GmbH
  • Capital Bank – GRAWE Gruppe AG
  • CD Invest Consult GmbH
  • Deloitte Wirtschaftsprüfung
  • FBN Österreich – The Family Business Network
  • FMMI – Fachverband der Maschinen-, Metallwaren- und Gießereiindustrie
  • gruenderland st
  • Holzcluster Steiermark
  • IV – INDUSTRIELLEN VEREINIGUNG
  • Julius Raab Stiftung
  • KPMG Austria GmbH Wirtschaftsprüfungs- und Steuerberatungsgesellschaft
  • MAGNA STEYR FAHRZEUGTENIK AG & Co KG
  • ÖGV – Österreichische Gewerbeverein
  • Raiffeisen Landesbank
  • Sattler AG
  • Saubermacher Dienstleistungs AG
  • Styria Media Group
  • WKO Styria
  • Young Science – Zentrum für die Zusammenarbeit von Wissenschaft und Schule