FH Gebäude

Academic course in retail management

Take your career to the next level with our part-time academic course in retail management, developed in collaboration with leading retail companies. Expand your leadership skills and deepen your management knowledge to successfully meet the dynamic demands of modern retail. This practice-oriented course, taught by top experts, equips you with new knowledge and crucial skills to take on leadership positions and actively shape the retail industry of tomorrow. Take advantage of this opportunity to advance your career! Translated with DeepL.com (free version)

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Application Deadline: 30 September 2026
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What to expect on the course

Content focus

The course prepares you in a compact and practical way for requirements in the following areas, among others:

  • Successful Retail Management
  • Instore Marketing
  • Merchandise Planning
  • Artificial Intelligence (AI) in Retail
  • Digital Commerce
  • Controlling in Retail
  • Customer Experience and Customer Loyalty
  • Employee Management
  • Omni-Channel-Retailing
  • Sustainability as a factor for success

Facts

3
Semesters

Part-time

Duration: 54 training days in 3 semesters
400 teaching units: of which approx. 30 % in the form of online teaching

Degree:

Academic retail manager

Ideal for people in retail who want to develop further and aspire to a responsible position in retail.

ECTS —> 60 CREDITS
Costs: € 7.990,- payable in 3 instalments
or € 7.790,- for a one-off payment
plus ÖH fee (currently: € 24.70) per semester

Studyplace

Application procedure

1. online application
2. submission of further application documents according to requirements
3. admission interview with the commission

Teaching times

nächster Start: voraussichtlich Oktober 2026

Lessons take place every 3-4 weeks either in person or online. The teaching times are from Monday to Thursday from 08:30 to 17:15. If the lessons take place in person on Mondays, they will probably start at 13:00 and end at 20:00.

You can download the exact overview of lesson times here
(subject to change)

Application

  • 01Online Application
  • 02Submission of further application documents
  • 03Admission interview with the Commission

max. number of participants: 25

Application deadline: to be announced

Requirements

Completed vocational training (apprenticeship certificate) and 3 years of relevant professional experience

Everything at a glance

Facts about the course

Part-time

Duration: 40 training days (with an average of 8 teaching units) and 20 online evenings (each with 4 teaching units), spread over 3 semesters

Approximately 45% of this is in the form of online lessons

max. number of participants: 25

Study location: Graz

Degree:

Academic retail manager

Who is this vocational training programme for?

This course is ideal for people in retail who want to develop their skills and aim for a position of responsibility in the retail sector.

Requirements

Completed vocational training (apprenticeship certificate) and 3 years of relevant professional experience

ECTS

60 ECTS credits spread over 3 semesters

Costs

  • EUR 8.490,- payable in three installments (EUR 2.830,- per semester) plus Student Union fee (currently EUR 25,20 per semester) or

  • EUR 8.290,- for a one-time payment
    plus Student Union fee (currently EUR 25,20 per semester)

Application & deadlines

  1. Online application
  2. submission of further application documents according to requirements
  3. admission interview with the commission

Registration deadline: 30 September 2026

Teaching times

Next start: Monday, 19 October 2026

The 40 training days are offered in the form of 10 teaching blocks of 4 days each (Monday–Thursday). Seven of the ten teaching blocks take place in the form of face-to-face teaching at FH CAMPUS 02, while the remaining three teaching blocks take place in the form of online teaching (via MS Teams).

In face-to-face teaching blocks, lessons always start at 1 p.m. on the day of arrival (Monday) and at 8:30 a.m. on all other days. The online evenings (4 teaching units of 45 minutes each) take place during the week and last from 5 p.m. to 8:45 p.m.

The detailed timetable with all teaching days can be downloaded here.

What awaits you in terms of content

Enclosed you will find a structured overview of all course content, organized by semester.

1st semester
  • Retail Management (2 ECTS credits)
  • Relevant Legal Aspects for Trade (1.5 ECTS credits)
  • Personal Sales (1.5 ECTS credits)
  • Communication, Presentation & Rhetoric (1 ECTS credit)
  • Business Administration (2 ECTS credits)
  • Retail Marketing (2 ECTS credits)
  • Market Research in Retail (1 ECTS credit)
  • Time Management & Self-Organization (0.5 ECTS credits)
  • Introduction to Academic Writing (1 ECTS credit)
  • Consumer Behaviour
  • Customer Experience and Customer Loyalty (2.5 ECTS credits)
  • Controlling in Retail (5.5 ECTS credits)
  • Pricing in Retail (1.5 ECTS credits)
  • Integrated Communication in Retail (3.5 ECTS credits)
  • Assortment Policy (2 ECTS credits)
  • Merchandise Planning (3 ECTS credits)
  • Personnel Development (3 ECTS credits)
  • Employee Management (2 ECTS credits)
  • Effective Team Management (2 ECTS credits)
  • Business Simulation Game: Trade (3 ECTS credits)
  • Sustainability in Trade (2.5 ECTS credits)
  • Location Policy (2.5 ECTS credits)
  • Instore Marketing (3 ECTS credits)
  • Dealing with complaints and grievances (1 ECTS credit)
  • Sales Management (2 ECTS credits)
  • Omni-Channel-Retailing (2  ECTS credits)
  • Technologies at the POS (1.5 ECTS credits)
  • Digital Commerce (2,5 ECTS credits)

ECTS = Score laut European Credit Transfer and Accumulation System

Academic programm in retail management
CONTACT FOR FURTHER INFORMATION
Portraitfoto Georg Jungwirth

FH-Prof. Mag. Dr. Georg Jungwirth

CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz

You benefit

Take off professionally

Learn how successful retail works in the 21st century. Develop a holistic entrepreneurial way of thinking and acting and live customer-orientation in the age of customer experience and touchpoint management. Learn how to motivate and lead employees and master the challenges of modern retail companies, including digitalisation and sustainability. Become future-proof and successful in the market!

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