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UNIVERSITY COURSE
Social Media Marketing & Community Management

Contents & focus
Facts about the course
Admission requirements
Timetable
Contact
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In this university course, you will learn how to develop an effective social media strategy, create compelling content and build an engaged community of fans for your brand or company. From choosing the right platform to developing sustainable social media strategies and interacting effectively with your target audience. In this course, you will also acquire practical know-how for measuring the success and optimising social media campaigns.

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What you can expect from the university course

Contents & focus

The university course ‘Social Media Marketing & Community Management’ covers the following content and key areas:

  • Social media platforms and algorithms
  • Development of sustainable social media strategies
  • Community engagement and interaction with users
  • Measuring success and optimising social media campaigns
  • Social Media Advertising

This course comprises 4 ECTS credits (32 LE). Performance is assessed by means of a project assignment. Performance is assessed by means of a project assignment.

ECTS = European Credit Transfer and Accumulation System
LE = teaching units

Facts

Part-time

Duration: 2 attendance days on site and 4 online evenings, i.e. 32 teaching units of which 50% online

max. number of participants: 25

Costs

For participation in the university course: EUR 990,-

Degree:

University Certificate of Participation

(upon provision of verifiable personal contribution)

or

University Confirmation of Participation

(upon fulfilment of attendance requirements)

Who is this vocational training programme for?

This vocational training programme is aimed at interested parties from all industries and companies of all sizes who are already working in digital marketing or would like to work in this field.

Requirements

University entrance qualification and relevant professional experience

ECTS

4 ECTS Credits

Application & deadlines

  1. Go to "Register now".
  2. Enter your details in the form.
  3. You will receive an e-mail from us confirming receipt of your registration.
  4. If necessary, we will ask you for additional documents by e-mail.

Registration deadline: 1 September 2026

Teaching times

Start: 15 September 2026

Classroom teaching at CAMPUS 02 from 09:00 - 16:15
Online lessons from 17:00 - 20:15

Tuesday, 15 September 2026, in person at CAMPUS 02 UAS
Wednesday, 16 September 2026, online
Thursday, 17 September 2026, online

Tuesday, 29 September 2026, in person at CAMPUS 02 UAS
Wednesday, 30 September 2026, online
Thursday, 1 October 2026, online

Individual & flexible learning

Take advantage of CAMPUS 02's Life Long Learning Pass! The university course „Social Media Marketing & Community Management“ is part of a modular vocational training programme. If you complete at least four university courses of the Digital Marketing Expert certificate programme within two years, you will receive the title „Certified Digital Marketing Expert“.

University Course Social Media Marketing & Community Management
CONTACT FOR FURTHER INFORMATION
Portraitfoto Georg Jungwirth

FH-Prof. Mag. Dr. Georg Jungwirth

CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz

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Registration deadline: 1 September 2026
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You benefit

Take off professionally

  • Develop effective social media strategies for your brand.
  • Produce content that really inspires your target audience.
  • Build an active and loyal community.
  • Select the appropriate platforms in a targeted and effective manner.
  • Learn how to make campaigns measurable and continuously optimise them.
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