KRAFT:dasMurtal CAMPUS

DIGITAL SALES Processes & Customer Journey

Sie möchten sich gezielt weiterbilden und Ihre Fähigkeiten im Bereich der digitalen Vertriebsprozesse und der Customer Journey ausbauen? Unser Hochschulkurs vermittelt umfangreiches Wissen zur Digitalisierung von Vertriebsprozessen und zur Optimierung der Customer Journey. Absolvent*innen erwerben die Fähigkeit, digitale Touchpoints und Verkaufsmaßnahmen effektiv zu überwachen und zu optimieren.

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What you can expect from the university course

Contents & focus

The university course "Digital Sales Processes & Customer Journey" covers the following content:

Digital tools for existing sales processes
Sales automation
Customer Journey & Customer Experience
Touchpoint management
Managing sales processes with KPIs

This course comprises 4 ECTS credits (32 LE). Performance is assessed by means of a project assignment.

ECTS = European Credit Transfer and Accumulation System
LE = teaching units

Facts

Part-time

Duration: 2 attendance days on site and 4 online evenings, i.e. 32 teaching units of which 50% online

max. number of participants: 25

Costs

For participation in the university course: EUR 990,-

Degree:

Confirmation of participation in the university course
„Digital Sales Processes & Customer Journey“

Who is this vocational training programme for?

This vocational training programme is aimed at

People in sales, marketing, e-commerce, sales support, internal sales, product management
Managers in marketing & sales
Entrepreneurs, managing directors, founders

Requirements

University entrance qualification/School-leaving certificate and relevant professional experience

ECTS

4 ECTS Credits

Application & deadlines

Go to "Register now".
Enter your details in the form.
You will receive an e-mail from us confirming receipt of your registration.
If necessary, we will ask you for additional documents by e-mail.

Anmeldefrist: 07. Jänner 2026

Teaching times

Start: 12.01.2026

Präsenzunterricht in Obdach grundsätzlich von 09:00 – 17:00 Uhr

Online-Unterricht grundsätzlich von 17:00 – 20:15 Uhr

Montag, 12.01.2026, Präsenz Obdach
Mittwoch, 14.01.2026, online
Donnerstag, 15.01.2026, online
Montag, 26.01.2026, Präsenz Obdach
Mittwoch, 28.01.2026, online
Donnerstag, 29.01.2026, online

Individual & flexible learning

Take advantage of CAMPUS 02's Life Long Learning Pass!
The university course "Digital Sales Processes & Customer Journey is part of a modular vocational training programme, das aus insgesamt fünf Hochschulkursen besteht. Wenn Sie mindestens vier Hochschulkurse des Digital Sales Expert certificate programme within two years, you will receive the title "Certified Digital Sales Expert".

University course Digital Sales Processes & Customer Journey

CONTACT FOR FURTHER INFORMATION

FH-Prof. Mag. Dr. Georg Jungwirth

CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz

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You benefit

Take off professionally

You know how to optimise sales processes using various digital tools and sales automation.
You will be able to evaluate and improve digital touchpoints with customers and the customer experience based on clear mappings of the customer journey.
You will know important key figures for managing digital measures and (digital) sales processes.

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DIGITAL SALES Processes & Customer Journey

Contents & focus

Facts

FH-Prof. Mag. Dr. Georg Jungwirth

Take off professionally