This university course provides you with the essential tools for successful marketing in the digital age. You will learn how to develop an effective strategy that maps the entire customer journey, from the first touchpoints with your company to sustainable customer loyalty. You will also learn how to use AI technologies profitably to optimise your marketing activities. This course is rounded off by teaching you about the most important legal framework conditions in digital marketing.
The university course ‘Fundamentals & Strategies of Digital Marketing’ covers the following content and key areas:
This course comprises 4 ECTS credits (32 LE). Performance is assessed by means of a project assignment. Performance is assessed by means of a project assignment.
ECTS = European Credit Transfer and Accumulation System
LE = teaching units
Part-time
Duration: 2 attendance days on site and 4 online evenings, i.e. 32 teaching units of which 50% online
Costs
For participation in the university course: EUR 990,-
Degree:
University Certificate of Participation
or
University Confirmation of Participation
Who is this vocational training programme for?
This vocational training programme is aimed at interested parties from all industries and companies of all sizes who are already working in digital marketing or would like to work in this field.
Requirements
University entrance qualification and relevant professional experience
ECTS
4 ECTS Credits
Application & deadlines
Registration deadline: 23 March 2026
Teaching times
Start: 07. April 2026
Classroom teaching at CAMPUS 02 from 09:00 - 16:15
Online lessons from 17:00 - 20:15
Tuesday, 7 April 2026, in person at CAMPUS 02 UAS
Wednesday, 8 April 2026, online
Thursday, 9 April 2026, online
Tuesday, 21 April 2026, in person at CAMPUS 02 UAS
Wednesday, 22 April 2026, online
Thursday, 23 April 2026, online
Individual & flexible learning
Take advantage of CAMPUS 02's Life Long Learning Pass!
The university course ‘Fundamentals & Strategies of Digital Marketing’ is part of a modular vocational training programme. If you complete at least four university courses of the Digital Marketing Expert certificate programme within two years, you will receive the title ‘Certified Digital Marketing Expert’.
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
