UNIVERSITY COURSE
DIGITAL SALES CULTURE & LEADERSHIP

The university course ‘Digital Sales Culture & Leadership’ deals with leadership and corporate culture in a digital context as well as the management of change processes. In addition, graduates of this university course learn how to lead virtual teams in an agile manner.

What you can expect from the university course

Contents & focus

The university course ‘Digital Sales Culture & Leadership’ covers the following content:

  • Digital corporate culture and transformation of corporate culture 
  • Management of change processes 
  • Tools and methods of change management 
  • Leadership culture with purpose and inspiration 
  • Agile and digital leadership (leading virtual teams)

This course comprises 4 ECTS credits (32 LE). Performance is assessed by means of a project assignment.

ECTS = European Credit Transfer and Accumulation System
LE = teaching units

Facts

Part-time

Duration: 2 attendance days on site and 4 online evenings, i.e. 32 teaching units of which 50% online

max. number of participants: 25

Costs

For participation in the university course: EUR 990,-

Degree:

Confirmation of participation in the university course
„Digital Sales Culture & Leadership“

Who is this vocational training programme for?

This vocational training programme is aimed at
  • People in sales, marketing, e-commerce, sales support, internal sales, product management
  • Managers in marketing & sales
  • Entrepreneurs, managing directors, founders

Requirements

University entrance qualification/School-leaving certificate and relevant professional experience

ECTS

4 ECTS Credits

Application & deadlines

  1. Go to "Register now".
  2. Enter your details in the form.
  3. You will receive an e-mail from us confirming receipt of your registration.
  4. If necessary, we will ask you for additional documents by e-mail.

Application deadline: 20 April 2026 

Teaching times

Start: 05.05.2026

Classroom teaching at CAMPUS 02 from 09:00 - 16:15
Online lessons from 17:00 - 20:15

Tuesday, 05.05.2026, presence at CAMPUS 02
Wednesday, 06.05.2026, online
Thursday, 07.05.2026, online

Tuesday, 19.05.2026, presence at CAMPUS 02
Wednesday, 20.05.2026, online
Thursday, 21.05.2026, online

Individual & flexible learning

Take advantage of CAMPUS 02's Life Long Learning Pass!
The university course "Digital Sales Culture & Leadership" is part of a modular vocational training programme. If you complete at least four university courses of the Digital Sales Expert certificate programme within two years, you will receive the title „Certified Digital Sales Expert“.

University course Digital Sales Culture & Leadership
CONTACT FOR FURTHER INFORMATION
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Application deadline: 20. April 2026
You benefit

Take off professionally

  • You know the most important methods and tools of modern change management.
  • You know how to successfully transform an existing corporate culture for the digital age.
  • You know the principles of agile management and can lead virtual teams.