This university course provides you with the knowledge you need to develop effective content strategies and successfully manage digital campaigns. You will learn how to plan and create appealing content formats, including the use of AI tools for content creation. You will also learn how to integrate user-generated content in a targeted manner and develop editorial plans for your digital channels. This will enable you to achieve your marketing goals through professional campaign management and inspire your target audience in the long term.
The university course ‘Content Marketing & Campaign Management’ covers the following content and key areas:
This course comprises 4 ECTS credits (32 LE). Performance is assessed by means of a project assignment. Die Leistungsfeststellung erfolgt mittels einer Projektarbeit.
ECTS = European Credit Transfer and Accumulation System
LE = teaching units
Part-time
Duration: 2 attendance days on site and 4 online evenings, i.e. 32 teaching units of which 50% online
Regionen
Dieser Kurs wird in Graz und in Liezen angeboten.
Costs
For participation in the university course: EUR 990,-
Degree:
University Certificate of Participation
or
University Confirmation of Participation
Who is this vocational training programme for?
This vocational training programme is aimed at interested parties from all industries and companies of all sizes who are already working in digital marketing or would like to work in this field.
Requirements
University entrance qualification and relevant professional experience
ECTS
4 ECTS Credits
Anmeldefristen
Die Anmeldefrist für den Kurs in Graz ist am 26.05.2026.
Teaching times
Start: 09. Juni 2026
Classroom teaching at CAMPUS 02 from 09:00 - 16:15
Online lessons from 17:00 - 20:15
Tuesday, 9 June 2026, in person at CAMPUS 02 UAS
Wednesday, 10 June 2026, online
Thursday, 11 June 2026, online
Tuesday, 23 June 2026, in person at CAMPUS 02 UAS
Wednesday, 24 June 2026, online
Thursday, 25 June 2026, online
Der Starttermin und die Unterrichtszeiten werden bis Ende Juli bekannt gegeben.
Individual & flexible learning
Take advantage of CAMPUS 02's Life Long Learning Pass! The university course „ Content Marketing & Campaign Management“ is part of a modular vocational training programme. If you complete at least four university courses of the Digital Marketing Expert certificate programme within two years, you will receive the title „Certified Digital Marketing Expert“.
HochschulCampus Region Liezen
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
