University course
Digital & Social Selling

Mit dem zunehmenden Fokus auf digitale Medien und Social-Media-Plattformen hat der Verkauf in nahezu allen Branchen an Bedeutung gewonnen. Unser Hochschulkurs, der auch das zweite Modul des Zertifikatslehrgangs „Digital Sales Expert“ ist, befähigt Absolvent*innen dazu, erfolgreiche Online-Verkaufsgespräche durchzuführen und Storytelling-Techniken zu nutzen. Darüber hinaus lernen Sie, Affiliate Marketing und Influencer Marketing als mögliche Verkaufsmultiplikatoren einzusetzen.

What you can expect from the university course

Contents & focus

Der Hochschulkurs „Digital & Social Selling“ setzt sich aus verschiedenen Schwerpunkten zusammen, die sich mit dem Verkauf von Angeboten über klassische digitale Kanäle und Social Media befassen:

Trends in digital sales
Online sales dialogue
Selling via social media
Digital storytelling
Affiliate marketing
Influencer marketing

This course comprises 4 ECTS credits (32 LE). Performance is assessed by means of a project assignment.

ECTS = European Credit Transfer and Accumulation System
LE = teaching units

Facts

Part-time

Duration: 2 attendance days on site and 4 online evenings, i.e. 32 teaching units of which 50% online

max. number of participants: 25

Costs

For participation in the university course: EUR 990,-

Degree:

Confirmation of participation in the university course
„Digital & Social Selling“

Who is this vocational training programme for?

This vocational training programme is aimed at

People in sales, marketing, e-commerce, sales support, internal sales, product management
Managers in marketing & sales
Entrepreneurs, managing directors, founders

Requirements

3 years of professional experience and completed A-levels

ECTS

4 ECTS Credits

Application & deadlines

Go to "Register now".
Enter your details in the form.
You will receive an e-mail from us confirming receipt of your registration.
If necessary, we will ask you for additional documents by e-mail.

Application deadline: 17 September 2024

Teaching times

Start: from October 2024

Classroom teaching at FH CAMPUS 02 from 09:00 - 16:15 Online lessons from 17:00 - 20:15

Tuesday, 08.10.2024, in presence at CAMPUS 02 University of Applied Sciences Wednesday, 09.10.2024, online Thursday, 10 October 2024, online

Tuesday, 22.10.2024, in presence at CAMPUS 02 University of Applied Sciences Wednesday, 23 October 2024, online Thursday, 24 October 2024, online

Individual & flexible learning

Take advantage of CAMPUS 02's Life Long Learning Pass!!
Der Hochschulkurs “ Digital & Social Selling“ ist part of a modular vocational training programme. If you complete at least four university courses of the Digital Sales Expert certificate programme within two years, you will receive the title Titel „Certified Digital Sales Expert“.

University course Digital & Social Selling

CONTACT FOR FURTHER INFORMATION

FH-Prof. Mag. Dr. Georg Jungwirth

CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz

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Das Datum für den nächsten Bewerbungsschluss folgt demnächst ...

Application deadline: 17.09.2024

YOU PROFIT

Take off professionally

You know how to sell products and services via digital channels (especially social media).
You can conduct online sales talks and know how to optimise storytelling, especially via digital channels.
You will be familiar with affiliate marketing and influencer marketing as concepts for increasing sales.

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Forschung & Entwicklung

University course
Digital & Social Selling

Contents & focus

Facts

FH-Prof. Mag. Dr. Georg Jungwirth

Take off professionally