UNIVERSITY COURSE
DIGITAL SALES CULTURE & LEADERSHIP

Der Hochschulkurs „Digital Sales Culture & Leadership“ beschäftigt sich mit der Führungs- und Unternehmenskultur im digitalen Kontext sowie mit dem Management von Veränderungsprozessen. Darüber hinaus lernen die Absolvent*innen dieses Hochschulkurses wie man virtuelle Teams agil führen kann.

What you can expect from the university course

Contents & focus

Im Hochschulkurs „Digital Sales Culture & Leadership“ werden die folgenden Inhalte und Schwerpunkte behandelt:

  • Digital corporate culture and transformation of corporate culture 
  • Management of change processes 
  • Tools and methods of change management 
  • Leadership culture with purpose and inspiration 
  • Agile and digital leadership (leading virtual teams)

This course comprises 4 ECTS credits (32 LE). Performance is assessed by means of a project assignment.

ECTS = European Credit Transfer and Accumulation System
LE = teaching units

Facts

Part-time

Duration: 2 attendance days on site and 4 online evenings, i.e. 32 teaching units of which 50% online

max. number of participants: 25

Costs

For participation in the university course: EUR 990,-

Degree:

Confirmation of participation in the university course
„Digital Sales Culture & Leadership“

Who is this vocational training programme for?

This vocational training programme is aimed at
  • People in sales, marketing, e-commerce, sales support, internal sales, product management
  • Managers in marketing & sales
  • Entrepreneurs, managing directors, founders

Requirements

3 years of professional experience and completed A-levels

ECTS

4 ECTS Credits

Application & deadlines

  1. Go to "Register now".
  2. Enter your details in the form.
  3. You will receive an e-mail from us confirming receipt of your registration.
  4. If necessary, we will ask you for additional documents by e-mail.

Application deadline: 18 March 2025 

Teaching times

Start: April 2025

Classroom teaching at FH CAMPUS 02 from 09:00 - 16:15 Online lessons from 17:00 - 20:15

Tuesday, 08.04.2025, presence at FH CAMPUS 02 Wednesday, 09.04.2025, online Thursday, 10.04.2025, online

Tuesday, 22.04.2025, presence at FH CAMPUS 02 Wednesday, 23.04.2025, online Thursday, 24.04.2025, online

Individual & flexible learning

Take advantage of CAMPUS 02's Life Long Learning Pass!!
Der Hochschulkurs „Digital Sales Culture & Leadership“ ist part of a modular vocational training programme, das aus insgesamt fünf Hochschulkursen besteht. Wenn Sie mindestens vier Hochschulkurse des Digital Sales Expert certificate programme within two years, you will receive the title Titel „Certified Digital Sales Expert“.

University course Digital Sales Content & Campaign Management
CONTACT FOR FURTHER INFORMATION
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Application deadline: 18 March 2025
You benefit

Take off professionally

  • You know the most important methods and tools of modern change management.
  • You know how to successfully transform an existing corporate culture for the digital age.
  • You know the principles of agile management and can lead virtual teams.
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