The part-time Master's degree programme in Digital Marketing Management combines marketing, management and information technology to prepare you specifically for leadership roles in digital marketing. By teaching these three core areas in a practical way, the Master's programme provides you with the ideal training to take on responsibility in a dynamic, technology-driven environment and successfully position companies in the digital age.
The Master's degree programme Digital Marketing Management gives you access to a wide range of career paths in the digital marketing world and prepares you for a variety of exciting professional fields:
In the Master's degree programme Digital Marketing Management, you will study the central topics of digital marketing in depth. The main areas of focus include data management, marketing analytics and the optimisation of SEO and SEA. The programme also focuses on social media marketing and the use of artificial intelligence in marketing. You will also learn how to increase the success of campaigns through effective lead generation and conversion rate optimisation. At the same time, the degree programme prepares you for the challenges of digital transformation and shows you how these can be actively shaped in a future-oriented way.
The part-time degree programme is organised in such a way that it is compatible with full-time employment. Courses are mainly held on Friday afternoons and Saturdays, supplemented by individual evening sessions during the week. Students without a job can also complete the programme.
Ideal for professionals who want to develop their skills and for students without professional experience who are only entering the world of work during their Master's programme.
Language: German, partly English
Part-time: 17 weeks/semester
Friday, 14:30 to 21:30
Saturday, 8:00 to 16:00
Evening appointments during the week possible in exceptional cases.
In the 1st semester an intensive week takes place in week 38 (15 to 20 September 2025).
Study start: expected 12 September 2025
Degree:
Approved study places
30
More detailed information for non-EU nationals and possible study grants can be found at https://www.campus02.at/en/studiengebuehren
The Master's degree programme in Digital Marketing Management combines the three key areas of marketing, information technology and management. It provides in-depth knowledge in strategic and operational marketing, combines this with technical expertise in information technology and data analysis and supplements it with leadership and management skills. In this way, you will be optimally prepared for the challenges of the digital economy.
Application deadline: Click here for the deadlines.
Here you will find further information on admission.
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Your path to studying begins with a registration in our campus-management-system and the subsequent online application. If you have already studied at our UAS, registration is no longer necessary and you can apply directly in C02online .
In addition to the online application, we ask you to complete the required application documents online as soon as possible. After reviewing the submitted documents, you will be contacted by us regarding the next steps.
The admissions interview with the committee is the last step on your path to studying and gives you the chance to impress in person or virtually.
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
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