The part-time Master's degree programme in Digital Marketing Management combines marketing, management and information technology to prepare you specifically for leadership roles in digital marketing. By teaching these three core areas in a practical way, the Master's programme provides you with the ideal training to take on responsibility in a dynamic, technology-driven environment and successfully position companies in the digital age.
The Master's degree programme Digital Marketing Management gives you access to a wide range of career paths in the digital marketing world and prepares you for a variety of exciting professional fields:
In the Master's degree programme Digital Marketing Management, you will study the central topics of digital marketing in depth. The main areas of focus include data management, marketing analytics and the optimisation of SEO and SEA. The programme also focuses on social media marketing and the use of artificial intelligence in marketing. You will also learn how to increase the success of campaigns through effective lead generation and conversion rate optimisation. At the same time, the degree programme prepares you for the challenges of digital transformation and shows you how these can be actively shaped in a future-oriented way.
The part-time degree programme is organised in such a way that it is compatible with full-time employment. Courses are mainly held on Friday afternoons and Saturdays, supplemented by individual evening sessions during the week. Students without a job can also complete the programme.
Ideal for professionals who want to develop their skills and for students without professional experience who are only entering the world of work during their Master's programme.
Language: German, partly English
Part-time: 17 weeks/semester
Friday, 14:30 to 21:30
Saturday, 8:00 to 16:00
Evening appointments during the week possible in exceptional cases.
In the first semester, an intensive week will take place from 15 to 19 September 2026.
Start of studies: September 2026 (Please note: During the intensive week, teaching starts at 8:30 a.m.)
Degree:
Approved study places
30
More detailed information for non-EU nationals and possible study grants can be found at www.campus02.at/en/studienbeitraege-gebuehren/
The Master's degree programme in Digital Marketing Management combines the three key areas of marketing, information technology and management. It provides in-depth knowledge in strategic and operational marketing, combines this with technical expertise in information technology and data analysis and supplements it with leadership and management skills. In this way, you will be optimally prepared for the challenges of the digital economy.
Application deadline: Click here for the deadlines.
Here you will find further information on admission.
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Your path to studying begins with a registration in our campus-management-system and the subsequent online application. If you have already studied at our UAS, registration is no longer necessary and you can apply directly in C02online .
In addition to the online application, we ask you to complete the required application documents online as soon as possible. After reviewing the submitted documents, you will be contacted by us regarding the next steps.
The admissions interview with the committee is the last step on your path to studying and gives you the chance to impress in person or virtually.
The Master's degree programme in Digital Marketing Management is particularly suited to individuals with an interest in digital marketing, data-driven decision-making and modern communication strategies. During the programme, students develop expertise in digital marketing, marketing analytics, customer experience management, and the design and implementation of successful digital marketing strategies.
Yes. For the Master's degree programme in Digital Marketing Management at CAMPUS 02 UAS, a business-related Bachelor's degree is not a mandatory requirement. Graduates from other academic disciplines are also welcome to apply, provided they meet the admission requirements and can demonstrate at least 30 ECTS credits in business-related subjects.
As digital marketing sits at the intersection of marketing, management, technology and communication, applicants from fields such as communication, media, IT, engineering, humanities and social sciences are particularly welcome. A diverse range of academic backgrounds enriches the learning experience and brings valuable perspectives to contemporary digital marketing challenges.
Depending on your previous academic background, additional documentation or bridging business modules may be required. Whether the admission requirements are fully met is assessed individually as part of the application and admissions process.
Our tip: Not sure whether your Bachelor's degree qualifies you for the Master's degree programme in Digital Marketing Management? We encourage you to submit an application or contact the programme team. We will review your individual academic background and advise you on your personal admission options.
In the Master's degree programme in Digital Marketing Management, students develop expertise in the planning, implementation and optimisation of digital marketing strategies. They learn how to make data-driven decisions, use digital channels effectively, create meaningful customer experiences, and successfully manage digital transformation processes in marketing.
The programme covers forward-looking areas such as Digital Marketing Strategy, Social Media and Content Marketing, Performance Marketing, E-Commerce and Online Sales, Marketing Analytics and Data Management, as well as Digital Brand Management. Students also explore the application of artificial intelligence and digital technologies in marketing. Throughout the programme, students develop the ability to plan marketing activities strategically, manage them using data-driven insights, and contribute sustainably to business success in a digital environment.
The application process takes place online via the CAMPUS 02 UAS website. In the first step, applicants submit their application documents electronically. Based on these documents, eligible candidates may be invited to an online interview. Following the interview, applicants are informed whether they have been offered a place, placed on the waiting list, or unfortunately not admitted. Any study places that become available after the application deadline are allocated gradually to candidates on the waiting list.
Yes, students have the opportunity to gain international experience through, for example, an exchange semester abroad or an international internship. Further information can be found here: International Affairs – CAMPUS 02 UAS. In addition, graduates have the opportunity to complete a graduate internship abroad after successfully finishing the programme, allowing them to further enhance their international experience and professional network.
The Master's degree programme in Digital Marketing Management opens up a wide range of career opportunities in digital marketing.
The most common career fields include:
The combination of strategic marketing expertise, digital technologies and management skills makes this programme particularly future-focused. Students benefit from lecturers with extensive industry experience, valuable networking opportunities, insights into the latest digital trends, and a strong focus on data-driven marketing practices throughout their studies.
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
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