Below, we present a selection of our published publications and delivered lectures since the year 2013.
Should you be interested in earlier publications, we will gladly provide them to you upon request.
| Author | Title | Type | Publication |
|---|---|---|---|
| Kerschbaumer, R. H., Kreimer, D., Stoppacher, L., Eisingerich, A. B., & Foscht, T. | Access-based Consumption Models as Sustainable Services: A Consumer Perspective. | Contribution to an anthology | Book: Sustainable Service Management: Volume 1: Sustainability from the Perspective of Customers and Employees |
| Kerschbaumer, R. H., Danglmaier, A., Geier, S., Kappel, D. | Breaking the Taboo: The Role of Online Reviews for Adoption of Online Mental Health Services. | Conference paper | EMAC Annual Conference 2024, Bucharest, Romania |
| Haas-Kotzegger, U., Wibmer, E., Kerschbaumer, R. H., Kappel, D. | Whirlwind warnings: Factors driving consumers to engage in negative eWOM towards brand activism on social media. | Conference paper | EMAC Annual Conference 2024, Bucharest, Romania |
| Kappel, D., Berger, C., Kerschbaumer, R. H., Haas-Kotzegger, U. | Influence of AI-based personalisation of the customer journey on purchase satisfaction – a managerial perspective | Conference paper | 17th Research Forum of Austrian Universities of Applied Sciences, Krems, Austria |
| Loibl, W., Jungwirth, G. Kerschbaumer, R. H., Oberzaucher, A. | Should the Whisper AI Tool be used to transcribe German Focus Group Interviews? | Conference paper | 17th Research Forum of Austrian Universities of Applied Sciences, Krems, Austria |
| Kerschbaumer, R. H., Danglmaier, A., Geier, S., Kappel, D. | Online reviews as a means to break the taboo in e-mental-health services. | Conference paper | 17th Research Forum of Austrian Universities of Applied Sciences, Krems, Austria |
| Haas-Kotzegger, U., Kappel, D., Kerschbaumer, R. H. | I in my bubble | Whitepaper | Graz, Online |
| Geier, S., Heckmann, S., Kappel, D., Kerschbaumer, R. H., Loibl, W. | Platforms and Digital Ecosystems as a Catalyst for Regional Businesses | Panel discussion | WKO Impulstag 2024, Graz |
| Author | Title | Type | Publication |
|---|---|---|---|
| Kerschbaumer R. H., Haas-Kotzegger U., Kappel D., Salhenegger-Niamir A. | I Love to Hate You: Brand Attachment, Corporate Crisis Communication, and Brand Forgiveness | Conference paper | Academy of Marketing Science 24th World Marketing Congress, Canterbury, UK |
| Kerschbaumer R. H., Kappel D., Salhenegger-Niamir A., Zorn S. | Corporate Crisis Communication and Brand Forgiveness: The Role of Brand Attachment | Conference paper | EMAC Annual Conference 2023, Odense, Dänemark |
| Kerschbaumer R. H., Haas-Kotzegger U., Upelj B. | Brand Hate and Brand Forgiveness | Lecture | 16. FH-Forschungsforum, FH St. Pölten |
| Kerschbaumer R. H. | How can my business be found on Google? | Workshop | DIH Süd, Online |
| Haas-Kotzegger U., Heckmann S., Loibl W., Kerschbaumer R. H., Oberzaucher A., Zorn S. | Who’s afraid of data? | Whitepaper | Graz, Online |
| Author | Title | Type | Publication |
|---|---|---|---|
| Haas-Kotzegger U., Heckmann S., Kappel D., Kerschbaumer R. H., Zorn S. | Digital Economy – Wie nutzen Unternehmen die Chancen des digitalen Wandels | Whitepaper | Graz, Online |
| Haas-Kotzegger U., Unger V., Reiterer J. | Preparing for the Next Normal: How University Sales Competitions and the Development of Students‘ Sales-Relevant Skills Have Changed Through COVID-19 | Paper | Journal for Advancement of Marketing Education, Volume 29, Special Issue |
| Haas-Kotzegger U., Kappel D. | The Digital Economy – a synthesis and research outlook | Poster | 15. FH-Forschungsforum, FH Kärnten |
| Author | Title | Type | Publication |
|---|---|---|---|
| Oberzaucher A. | Traffic Measures and Economy | Panel discussion | Forum Kloster Gleisdorf |
| Jungwirth G. | Support for the Internationalisation of SMEs | Lecture | Abschluss-Veranstaltung des Interreg-Projektes Go2 Benelux & Scandinavia |
| Jungwirth G. | Innovation and resilience at family-run global and European market leaders from Austria | Poster | F&E Award, FH CAMPUS 02 |
| Oberzaucher A. | Customer Journey: Analyse und Mapping | Workshop | Österreichische Post AG |
| Haas-Kotzegger U. | What is Eye-Tracking? | Newspaper article | Niederösterreichische Nachrichten (NÖN) |
| Author | Title | Type | Publication |
|---|---|---|---|
| Heckmann S | Digital Transformation as an Opportunity for Sustainable Change in Customer Interaction | Online-Vortrag | Greentech Cluster |
| Haas-Kotzegger U., Reiterer J., Unger V., Bauer A., | How Sales Competitions Enhance Students’ Interest and Prepare Them for a Career in International Sales | Paper/Contribution | Annual Conference der Academy of Marketing Science (AMS) |
| Oberzaucher A. | Customer Journey in the B2B Sector | Newspaper article/ Online contribution | Medianet.at |
| Jungwirth G., Kremer H. | Hidden Champions – Crisis-Resilient and Adaptable Top Stars | Contribution to an anthology | Buch „WeltMeister Österreich“, Das Jahrbuch zum Wirtschaftsstandort, Wien |
| Author | Title | Type | Publication |
|---|---|---|---|
| Jungwirth G., König D. | Corporate Social Responsibility in medium-sized Hidden Champions from Austria | Expert article | Zeitschrift “Ekonomiaz”, Spanien |
| Duque M. | Family Businesses in the Digital Transformation | Lecture | Expertenforum D.KB & CMC 2019 |
| Duque M. | How do our family businesses operate? | Lecture | Raiffeisenbank Lipizzanerheimat |
| Duque M. | Characteristics of Family Businesses 4o mini | Lecture | Raiffeisenbank Neumark-Oberwölz |
| Jungwirth G. | Innovation and resilience at family-run global and European market leaders from Austria | Lecture | Julius Raab Stiftung, Wien |
| Jungwirth G. | Success Factors of Austrian Hidden Champions in the Age of Digitalisation | Lecture | PwC Österreich, Wien |
| Jungwirth G., Rieger L. | Corporate Culture in family-owned World Market Leaders from Austria | Contribution to an anthology | Buch „Familienunternehmen im Fokus“, Beiträge zur wirtschaftswissenschaftlichen und technisch-wissenschaftlichen Forschung der Fachhochschule CAMPUS 02, Band 12 |
| Wünschl D., Otto T. | Family Businesses in Dealing with Technological Leaps | Contribution to an anthology | Buch „Familienunternehmen im Fokus“, Beiträge zur wirtschaftswissenschaftlichen und technisch-wissenschaftlichen Forschung der Fachhochschule CAMPUS 02, Band 12 |
| Wünschl D., Leindl M. | Entrepreneurial Families: Promoting Entrepreneurship Across Generations | Contribution to an anthology | Buch „Familienunternehmen im Fokus“, Beiträge zur wirtschaftswissenschaftlichen und technisch-wissenschaftlichen Forschung der Fachhochschule CAMPUS 02, Band 12 |
| Koban-Röß E. | Gender Marketing | Lecture | dm drogerie markt, Seeboden, Semriach, Graz, St. Georgen am Längsee |
| Duque M., Wünschl D. | Family Businesses in the Digital Transformation | Poster | Wissensdurst, FH CAMPUS 02 |
| Jungwirth G., Habenbacher A., Jezek P. C. | With our Hidden Champions, "everything stays in the family." | Contribution to an anthology | Buch „WeltMeister Österreich“, Das Jahrbuch zum Wirtschaftsstandort, Wien |
| Duque M., Hörzer T. | Sales Management 2.0: Impulses for Professional Sales Management in Family Businesses | Contribution to an anthology | Buch „Familienunternehmen im Fokus“, Beiträge zur wirtschaftswissenschaftlichen und technisch-wissenschaftlichen Forschung der Fachhochschule CAMPUS 02, Band 12 |
| Duque M., Güttersberger A. | Leading Family Businesses | Contribution to an anthology | Buch „Familienunternehmen im Fokus“, Beiträge zur wirtschaftswissenschaftlichen und technisch-wissenschaftlichen Forschung der Fachhochschule CAMPUS 02, Band 12 |
| Jungwirth G., König D. | Corporate Social Responsibility in family-owned Hidden Champions from Austria | Contribution to an anthology | Buch „Familienunternehmen im Fokus“, Beiträge zur wirtschaftswissenschaftlichen und technisch-wissenschaftlichen Forschung der Fachhochschule CAMPUS 02, Band 12 |
| Duque M. | How do our family businesses operate? | Lecture | Raiffeisenbank Leibnitz |
| Duque M. | How do our family businesses operate? | Lecture | Veranstaltung Unternehmens-Nachfolge, Raiffeisenbank Mureck |
| Duque M., Güttersberger A. | Transforming Leadership in Family Businesses | Contribution to an anthology | Buch „Familienunternehmen im Fokus“, Beiträge zur wirtschaftswissenschaftlichen und technisch-wissenschaftlichen Forschung der Fachhochschule CAMPUS 02, Band 12 |
| Pukl C., Billinger B. | Personal Competencies of Future Marketing Employees | Paper/Contribution | Konferenz Coming Soon, Linz |
| Pukl C., Billinger B. | The Changing Work Environment of Marketing Employees Without Leadership Responsibility in a Transforming Context | Poster | 13. FH-Forschungsforum, FH Wiener Neustadt |
| Author | Title | Type | Publication |
|---|---|---|---|
| Jungwirth G. | How to Conquer Global Markets from Austria | Expert article | Buch „WeltMeister Österreich“, Das Jahrbuch zum Wirtschaftsstandort, Wien |
| Hatzl S., Knefz-Reichmann A., Pergler E., Jungwirth G. | E-Service Pricing: State-of-the-Art Analysis and Requirements Mapping | Conference paper | Excellence in Services International Conference, Paris |
| Knefz-Reichmann A., Oberzaucher A. | Service Pricing: Current Status and Future Developments in the Top 500 Companies in Austria | Studie | RWC-Eigenverlag |
| Duque M. | Characteristics of Family Businesses | Lecture | Raiffeisenbank Hausmannstätten |
| Duque M. | How do our family businesses operate? | Lecture | Raiffeisenbank Bad Radkersburg |
| Jungwirth G. | Building Resilience in Family Businesses | Lecture | Bankhaus Spängler, Graz |
| Jungwirth G., Knefz-Reichmann A. | E-Service Pricing in Austria – Current Status, Importance, Challenges | Lecture | Digitaldialog, Graz |
| Jungwirth G., König D | Corporate Social Responsibility in Austrian Hidden Champions | Paper/Contribution | Arbeitspapier der Studienrichtung Marketing & Sales der FH CAMPUS 02, Graz |
| Knefz-Reichmann A., Oberzaucher A. | Service Pricing in the SME Sector: Current Status and Future Developments in SME Service Pricing | Studie | RWC-Eigenverlag |
| Wünschl D., Otto T. | Family Businesses in Dealing with Technological Leaps | Paper/Contribution | Arbeitspapier der Studienrichtung Marketing & Sales der FH CAMPUS 02, Graz |
| Wünschl D., Leindl M. | Entrepreneurial Families: Promoting Entrepreneurship Across Generations | Paper/Contribution | Arbeitspapier der Studienrichtung Marketing & Sales der FH CAMPUS 02, Graz |
| Author | Title | Type | Publication |
|---|---|---|---|
| Duque M. | How do our family businesses operate? | Lecture | Raiffeisen Kommerzforum |
| Duque M., Vavrovsky E.-V. | The Communicating Customer in Systemic Marketing | Paper/Contribution | Arbeitspapier der Studienrichtung Marketing & Sales der FH CAMPUS 02, Graz |
| Jungwirth G. | This is how you become a global market leader – from Austria | Contribution to an anthology | Buch „WeltMeister Österreich“, Das Jahrbuch zum Wirtschaftsstandort, Wien |
| Jungwirth G., König D.; | Corporate Social Responsibility in Austrian Hidden Champions | Paper/Contribution | Arbeitspapier der Studienrichtung Marketing & Sales der FH CAMPUS 02, Graz |
| Jungwirth G. | Medium-sized Family Businesses as World Market Leaders – Lessons from Austria´s Hidden Champions | Lecture | Hochschule HAMK in Valkeakoski (Finnland) |
| Jungwirth G. | The Corporate Culture of Family-Owned Austrian Hidden Champions | Conference paper | 11. FH-Forschungsforum, Krems |
| Author | Title | Type | Publication |
|---|---|---|---|
| Jungwirth G. | The Language of Global Market Leaders | Contribution to an anthology | Buch „WeltMeister Österreich“, Das Jahrbuch zum Wirtschaftsstandort, Wien |
| Jungwirth G., Duque M. | Analyse der Marketing- und Vertriebsaktivitäten von steirischen Familienunternehmen | Poster | Analyse der Marketing- und Vertriebsaktivitäten von steirischen Familienunternehmen |
| Duque M., Hörzer T. | Category System for Sales Management 2.0 – Impulses for Professional Sales Management in Family Businesses | Poster | FU Symposium, Graz |
| Duque M., Jungwirth G. | Analysis of Business Succession in Styrian Family Businesses | Poster | FU Symposium, Graz |
| Duque M., Zederbauer K. | What REALLY makes customers stay? How family business (FB) can retain them by using systemic retention „instruments“ | Poster | FU Symposium, Graz |
| Jungwirth G. | Family-Owned Medium-Sized Global Market Leaders from Austria | Lecture | Bank Gutmann, Graz |
| Jungwirth G. | The Global Goals and Potential of Austrian Hidden Champions, Lecture | Lecture | corporAID-Konferenz, Wien |
| Jungwirth G. | Corporate Culture in Family-Owned World Market Leaders from Austria | Conference paper | EIASM Konferenz, Zwolle (NLD) |
| Jungwirth G. | Corporate Culture in Family-Owned World Market Leaders from Austria | Lecture | EIASM Konferenz, Zwolle (NLD) |
| Jungwirth G., Duque M. | Image and Recognition of Styrian Family Businesses from the Perspective of the Styrian Population | Poster | FU Symposium, Graz |
| Jungwirth G., Duque M. | Survival Competencies of the Oldest Austrian Family Businesses | Poster | FU Symposium, Graz |
| Jungwirth G. | Innovation in Family Businesses – Tradition Shapes the Future | Lecture | FU Symposium, Graz |
| Jungwirth G. | Trends in Coporate Communication based on the Example of medium-sized World Market Leaders from Austria | Contribution to an anthology | Springer Gabler Verlag, Wiesbaden |
| Jungwirth G., Millonig M. | The Importance of Coporate Culture as Success Factor for World Market Leaders from Austria | Poster | FU Symposium, Graz |
| Jungwirth G. | Trends in Corporate Communication based on the Example of medium-sized World Market Leaders from Austria | Lecture | TIBCOM Konferenz, Kufstein |
| Author | Title | Type | Publication |
|---|---|---|---|
| Jungwirth G. | Hidden Champions – The Secrets of Extraordinary Success | Lecture | Graz |
| Mairhofer E. | Holistic Magnitude Scaling – A New Approach to Benefit Measurement | Conference paper | 9. FH-Forschungsforum, Hagenberg |
| Jungwirth G. | The Success Factors of Hidden Champions in Environmental Technology and Resource Efficiency | Lecture | envietech Konferenz, Wien |
| Duque M. | How do family businesses operate? | Lecture | Raiffeisenlandesbank Steiermark, Raaba |
| Jungwirth G. | Business Succession within the Family | Lecture | Raiffeisenlandesbank Steiermark, Raaba |
| Jungwirth G. | The Foundation for Responsible and Successful Family Businesses | Lecture | Bank Gutmann, Graz |
| Jungwirth G. | Medium-sized companies as world market leaders: Lessons from Austria’s Hidden Champions | Lecture | IPAM Konferenz, Porto (PRT) |
| Author | Title | Type | Publication |
|---|---|---|---|
| Jungwirth G. | Austria's Hidden Champions | Lecture | WK Steiermark (Graz) |
| Jungwirth G., Millonig L. | The Importance of Corporate Culture as Success Factor for World Market Leaders from Austria | Paper/Contribution | Arbeitspapier der FH-Studienrichtung Marketing & Sales der FH CAMPUS 02, Graz |
| Jungwirth G. | Austria's hidden champions: What you can learn from medium-sized world market leaders | Lecture | Graz |
| Jungwirth G. | Family business as world market leader | Lecture | F&E-Tag der FH CAMPUS 02, Graz |
| Koban-Röß E. | Gender Marketing | Lecture | Vortragsreihe FH Joanneum, Graz |
| Author | Title | Type | Publication |
|---|---|---|---|
| Duque M., Zederbauer K. | Coherence between systemic customer retention and customer satisfaction in family business – The communicating customer as a non-trivial system | Paper/Contribution | Arbeitspapier der FH-Studienrichtung Marketing & Sales der FH CAMPUS 02, Graz |
| Jungwirth G. | The formula for unlimited success | Lecture | Exporttag der WK Tirol (Innsbruck) |
| Jungwirth G. | Innovation management at medium-sized Austrian world market leaders | Conference paper | 7. FH-Forschungsforum, Dornbirn |
| Koban-Röß E. | Gender Differences in Complaint Behaviour and Implications for the Complaint Management Process | Conference paper | 7. FH-Forschungsforum, Dornbirn |
| Koban-Röß E. | Customers buy differently - so do female customers | Lecture | Marketing Symposium der FH Salzburg, Salzburg |
| Koban-Röß E., Sturm Heike | Gender Differences in Complaint Behaviour and Implications for the Complaint Management Process | Paper/Contribution | Arbeitspapier der FH-Studienrichtung Marketing & Sales der FH CAMPUS 02, Graz |
| Koban-Röß E., Wieser O. | Gender Selling | Lecture | W.I.N. – Wiedersehen, Informieren, Netzwerken, Graz |
| Mairhofer E. | Preference measurement - potential for improvement using the example of the customer value map | Paper/Contribution | Arbeitspapier der FH-Studienrichtung Marketing & Sales der FH CAMPUS 02, Graz |
| Jungwirth G. | The product policy of medium-sized Austrian world market leaders | Lecture | IABPAD Konferenz, Istanbul (TUR) |
| Jungwirth G. | Medium-sized export world champions from Austria: The success factors of the hidden champions | Lecture | Österreichischer Exporttag, Wien |
| Wünschl D., Porri P. | Use of operational sales controlling instruments in Austrian B2B companies | Paper/Contribution | Arbeitspapier der FH-Studienrichtung Marketing & Sales der FH CAMPUS 02, Graz |
| Koban-Röß E. | Gender Pricing | Lecture | BoMS – Symposium „preisWert“, Graz |
| Koban-Röß E., Wieser O. | Lets do Gender | Lecture | VBC Kongress, Wien |
| Jungwirth G. | Innovation Management in medium-sized Austrian World Market Leaders | Lecture | EBES Konferenz, Rom (ITA) |
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
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