DEPARTMENT Marketing & Sales

Know-How-Transfer

Practical projects for and with companies are essential components of

the UAS educational mission of "practice-orientated education at university level".

For you as a company and for us as a UAS degree programme, this means a sustainable win-win situation.

Together to success

Project partners

What do our project partners value about working with us?

  • State-of-the-art project management
  • Cost-efficient outsourcing
  • Hardly any personnel resources are tied up in your own company
  • All projects are carried out under the guidance of experienced coaches (lecturers with specialist and industry experience)
  • Entrepreneurial thinking is always at the forefront
  • Projects are completed within a clearly defined timeframe

Does your company need market research or a marketing concept? We would be happy to inform you about our possibilities in a personal meeting.

Structure is our culture!

Marketing and sales conception projects

Are you planning to launch a new product? Would you like to tap into new markets - nationally or internationally? Are you thinking about repositioning your company or individual business units? Or do you have an innovative business idea but no concrete implementation plan yet? Then talk to us!

Our students work with you to develop individual strategies and customised concepts, including in the following areas:

  • (Online) Communication concepts
  • (Online) Sales concepts
  • Product launch concepts
  • Market entry concepts
  • Customer loyality concepts
  • Positioning concepts
  • etc., …
ANALYZE first - then act!

Market research projects

Start your projects with a clear competitive advantage! Gain sound insights into your target market in advance - we support you with professional market research.

Our students carry out the following analyses for you under scientific supervision:

  • Potential analyses for market opportunity assessment

  • Customer satisfaction analyses to optimise your offers

  • Surveys on image, brand awareness and positioning

  • Interviews with industry experts

  • etc., …