This university course provides you with the necessary knowledge for search engine optimisation (SEO) and search engine advertising (SEA), the central components of search engine marketing. You will learn how to get your website to the top of search engine results through organic optimisation while simultaneously running targeted digital advertising campaigns for quick results. In addition, you will gain comprehensive knowledge of paid advertising measures with Google Ads and other digital advertising forms (SEA). You will also learn how to use performance marketing to optimise conversions and why the future belongs to Generative Engine Optimisation (GEO) in the age of AI.
The university course ‘Search Engine Optimisation (SEO) & Search Engine Advertising (SEA)’ covers the following content and key areas:
This course comprises 4 ECTS credits (32 LE). Performance is assessed by means of a project assignment. Performance is assessed by means of a project assignment.
ECTS = European Credit Transfer and Accumulation System
LE = teaching units
Part-time
Duration: 2 attendance days on site and 4 online evenings, i.e. 32 teaching units of which 50% online
Costs
For participation in the university course: EUR 990,-
Degree:
University Certificate of Participation
or
University Confirmation of Participation
Who is this vocational training programme for?
This vocational training programme is aimed at interested parties from all industries and companies of all sizes who are already working in digital marketing or would like to work in this field.
Requirements
University entrance qualification and relevant professional experience
ECTS
4 ECTS Credits
Application & deadlines
Registration deadline: 28 September 2026
Teaching times
Start: 13 October 2026
Classroom teaching at CAMPUS 02 from 09:00 - 16:15
Online lessons from 17:00 - 20:15
Tuesday, 13 October 2026, in person at CAMPUS 02 UAS
Wednesday, 14 October 2026, online
Thursday, 15 October 2026, online
Tuesday, 3 November 2026, in person at CAMPUS 02 UAS
Wednesday, 4 November 2026, online
Thursday, 5 November 2026, online
Individual & flexible learning
Take advantage of CAMPUS 02's Life Long Learning Pass! The university course "Search Engine Optimization (SEO) & Search Engine Advertising (SEA)“ is part of a modular vocational training programme. If you complete at least four university courses of the Digital Marketing Expert certificate programme within two years, you will receive the title „Certified Digital Marketing Expert“.
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
