Studierende sitzend auf Treppe in Aula
KRAFT:dasMurtal CAMPUS

Digital & Social Selling

Mit dem zunehmenden Fokus auf digitale Medien und Social-Media-Plattformen hat der Verkauf in nahezu allen Branchen an Bedeutung gewonnen. Unser Hochschulkurs befähigt Absolvent*innen dazu, erfolgreiche Online-Verkaufsgespräche durchzuführen und Storytelling-Techniken zu nutzen. Darüber hinaus lernen Sie, Affiliate Marketing und Influencer Marketing als mögliche Verkaufsmultiplikatoren einzusetzen.

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What you can expect from the university course

Contents & focus

The university course "Digital & Social Selling" is made up of various focal points that deal with classic digital channels and social media:

  • Trends in digital sales 
  • Online sales dialogue 
  • Selling via social media 
  • Digital storytelling 
  • Affiliate marketing 
  • Influencer marketing 

This course comprises 4 ECTS credits (32 LE). Performance is assessed by means of a project assignment.

ECTS = European Credit Transfer and Accumulation System
LE = teaching units

Facts

Part-time

Duration: 2 attendance days on site and 4 online evenings, i.e. 32 teaching units of which 50% online

max. number of participants: 25

Costs

For participation in the university course: EUR 990,-

Degree:

Confirmation of participation in the university course
„Digital & Social Selling“

Who is this vocational training programme for?

This vocational training programme is aimed at
  • People in sales, marketing, e-commerce, sales support, internal sales, product management
  • Managers in marketing & sales
  • Entrepreneurs, managing directors, founders

Requirements

University entrance qualification/School-leaving certificate and relevant professional experience

ECTS

4 ECTS Credits

Application & deadlines

  1. Go to "Register now".
  2. Enter your details in the form.
  3. You will receive an e-mail from us confirming receipt of your registration.
  4. If necessary, we will ask you for additional documents by e-mail.

Anmeldefrist: 20.Oktober 2025

Teaching times

Start: 03.11.2025
Präsenzunterricht in Obdach grundsätzlich von 09:00 – 17:00 Uhr
Online-Unterricht grundsätzlich von 17:00 – 20:15 Uhr

Montag, 03.11.2025, Präsenz Obdach
Mittwoch, 05.11.2025, online
Donnerstag, 06.11.2025, online
Montag, 17.11.2025, Präsenz Obdach
Mittwoch, 19.11.2025, online
Donnerstag, 20.11.2025, online

Individual & flexible learning

Take advantage of CAMPUS 02's Life Long Learning Pass!
The university course "Digital & Social Selling" is part of a modular vocational training programme. If you complete at least four university courses of the Digital Sales Expert certificate programme within two years, you will receive the title "Certified Digital Sales Expert".

University course Digital & Social Selling
CONTACT FOR FURTHER INFORMATION
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YOU PROFIT

Take off professionally

  • You know how to sell products and services via digital channels (especially social media).
  • You can conduct online sales talks and know how to optimise storytelling, especially via digital channels.
  • You will be familiar with affiliate marketing and influencer marketing as concepts for increasing sales.
Willkommen an Board