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UNIVERSITY COURSE
DIGITAL SALES CONTENT & CAMPAIGN MANAGEMENT

Contents & focus
Facts about the course
Admission requirements
Timetable
Contact
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Experts in the field of digital sales must also be able to understand and implement selected aspects of digital marketing. This concerns not only the conception, implementation and controlling of campaigns, but also the creation of interesting content for the optimisation of search engine marketing.
What you can expect from the university course

Contents & focus

The university course ‘Digital Sales Content & Campaign Management’ covers the following content:

  • Content Creation 
  • Campaign management 
  • Search Engine Advertising (SEA)
  • Search Engine Optimization (SEO)

This course comprises 4 ECTS credits (32 LE). Performance is assessed by means of a project assignment.

ECTS = European Credit Transfer and Accumulation System
LE = teaching units

Facts

Part-time

Duration: 2 attendance days on site and 4 online evenings, i.e. 32 teaching units of which 50 % online

max. number of participants: 25

Costs

For participation in the university course: EUR 990,-

Degree:

Confirmation of participation in the university course
„Digital Sales Content & Campaign Management“

Who is this vocational training programme for?

This vocational training programme is aimed at
  • People in sales, marketing, e-commerce, sales support, internal sales, product management
  • Managers in marketing & sales
  • Entrepreneurs, managing directors, founders

Requirements

University entrance qualification/School-leaving certificate and relevant professional experience

ECTS

4 ECTS Credits

 

Application & deadlines

  1. Go to "Register now".
  2. Enter your details in the form.
  3. You will receive an e-mail from us confirming receipt of your registration.
  4. If necessary, we will ask you for additional documents by e-mail.

Application deadline: 23 February 2026

Teaching times

Start: 10 March 2026

Classroom teaching at CAMPUS 02 from 09:00 - 16:15
Online lessons from 17:00 - 20:15

Tuesday, 10.03.2026, presence at CAMPUS 02
Wednesday, 11.03.2026, online
Thursday, 12.03.2026, online

Tuesday, 24.03.2026, presence at CAMPUS 02
Wednesday, 25.03.2026, online
Thursday, 26.03.2026, online

Individual & flexible learning

Take advantage of CAMPUS 02's Life Long Learning Pass!
The university course “Digital Sales Content & Campaign Management” is part of a modular vocational training programme. If you complete at least four university courses of the Digital Sales Expert certificate programme within two years, you will receive the title ‘Certified Digital Sales Expert’.

University course Digital Sales Processes & Customer Journey
CONTACT FOR FURTHER INFORMATION
Portraitfoto Georg Jungwirth

FH-Prof. Mag. Dr. Georg Jungwirth

CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz

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Application deadline: 23 February 2026
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You benefit

Take off professionally

  • You know how to create interesting content in digital marketing and why this has a positive effect on sales.
  • You know the most important campaign strategies and how to implement them successfully.
  • You know why Search Engine Advertising (SEA) and Search Engine Optimisation (SEO) are essential for successful sales.
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