Initial Situation:

The automotive industry is currently undergoing a rapid transformation driven by the use of AI technologies and other global trends. It is still unclear how this change will impact business models across the value chain. AI technologies have the potential to revolutionize business models in various areas of the automotive industry. Data-driven and service-based business models, enabled in part by AI, will be of essential importance for automotive companies in the future.

Objectives:

• Systematic assessment of the impact of AI on business models in the automotive industry.
• Development of an evaluation system to assess the impact of AI technologies on business models.
• Derivation of action recommendations for companies for strategic adaptation.

Methodology:

• Technology impact assessment
• Expert interviews, focus group workshops
• Literature review

Funding provider:

Zukunftsfond – Land Steiermark