Innovation is the successful implementation of ideas to increase a company's competitiveness on the market. Every innovation therefore starts with ideas - and to ensure that these ideas do not get lost in day-to-day business, it is necessary to develop and implement them in a targeted manner. In this module, you will deal with the systematic development of innovations with the help of mature innovation processes. These will guide you from determining the direction of innovation, through the effective generation of ideas with the right methods and tools, to the selection and implementation of the innovation project in the company. The Graz Innovation Model BIG Picture gives you a holistic understanding of how you can anchor innovations in your company in the long term.