Data-driven Personas

Period: September 2023 - Juni 2024
Contact: Mag. DI Eva Schirgi, FH Campus 02

In the DigiKomp4 project, a framework for the development of data-supported PERSONAS was developed, which is now being further developed in DigiKomp5. The framework consists of 2 parts:

  • Finding clusters in the data
  • Evaluate clusters and develop PERSONAS using the clusters/variables

This framework with the 2 parts is used and evaluated in courses with students. The results are in turn incorporated into further development.

EN