{"id":9737,"date":"2022-03-11T08:56:15","date_gmt":"2022-03-11T07:56:15","guid":{"rendered":"https:\/\/www.campus02.at\/marketing\/?page_id=9737"},"modified":"2022-03-11T09:55:30","modified_gmt":"2022-03-11T08:55:30","slug":"lv-plan-alhm","status":"publish","type":"page","link":"https:\/\/www.campus02.at\/marketing\/lv-plan-alhm\/","title":{"rendered":"LV-Plan ALHM"},"content":{"rendered":"

Akademischer Lehrgang Handelsmanagement<\/h3><\/div>

\u00dcbersicht<\/h3>\n

 <\/p>\n

1. Semester<\/h4>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Modul<\/strong><\/td>\nLehrveranstaltung<\/strong><\/td>\nECTS<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Induktion<\/td>\nEinf\u00fchrungveranstaltung<\/td>\n0,5<\/td>\n<\/tr>\n
<\/td>\nZeitmanagement und Selbstorganisation<\/td>\n0,5<\/td>\n<\/tr>\n
<\/td>\nErstellung von Projektberichten und Wissenschaftliches Arbeiten<\/td>\n1,0<\/td>\n<\/tr>\n
Handelsmanagement 1___________________<\/span><\/td>\nAllgemeine BWL<\/td>\n2,0<\/td>\n<\/tr>\n
<\/td>\nGrundlagen des Handels<\/td>\n2,0<\/td>\n<\/tr>\n
<\/td>\nRelevante rechtliche Aspekte f\u00fcr den Handel<\/td>\n1,5<\/td>\n<\/tr>\n
Pers\u00f6nlicher Verkauf<\/td>\nPers\u00f6nlicher Verkauf<\/td>\n1,5<\/td>\n<\/tr>\n
<\/td>\nKommunikation, Pr\u00e4sentation und Rhetorik<\/td>\n1,0<\/td>\n<\/tr>\n
Marketing<\/td>\nGrundlagen des Handelsmarketing<\/td>\n2,0<\/td>\n<\/tr>\n
<\/td>\nMarktforschung im Handel<\/td>\n1,0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

 <\/p>\n

2. Semester<\/h4>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Modul<\/strong><\/td>\nLehrveranstaltung<\/strong><\/td>\nECTS<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Kundenpolitik<\/td>\nEinf\u00fchrung in das K\u00e4uferverhalten<\/td>\n2,0<\/td>\n<\/tr>\n
<\/td>\nKunde*Kundin – K\u00e4ufer*in – Konsument*in<\/td>\n2,5<\/td>\n<\/tr>\n
Rechnungswesen<\/td>\nBuchf\u00fchrung<\/td>\n1,5<\/td>\n<\/tr>\n
<\/td>\nKostenrechnung<\/td>\n2,0<\/td>\n<\/tr>\n
<\/td>\nControlling<\/td>\n2,0<\/td>\n<\/tr>\n
Marketing-Mix 1<\/td>\nPricing im Handel<\/td>\n1,5<\/td>\n<\/tr>\n
<\/td>\nIntegrierte Kommunikation im Handel<\/td>\n3,5<\/td>\n<\/tr>\n
Sortiment & Logistik<\/td>\nSortimentspolitik<\/td>\n2,0<\/td>\n<\/tr>\n
<\/td>\nWarenbewirtschaftung<\/td>\n3,0<\/td>\n<\/tr>\n
Human Resource Management<\/td>\nPersonalentwicklung<\/td>\n3,0<\/td>\n<\/tr>\n
<\/td>\nMitarbeiter*innenf\u00fchrung<\/td>\n2,0<\/td>\n<\/tr>\n
<\/td>\nTeam (Management, Konfliktl\u00f6sung, Besprechungen)<\/td>\n2,0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

 <\/p>\n

3. Semester<\/h4>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Modul<\/strong><\/td>\nLehrveranstaltung<\/strong><\/td>\nECTS<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Handelsmanagement 2_____<\/span><\/td>\nUnternehmensplanspiel Handel<\/td>\n3,0<\/td>\n<\/tr>\n
<\/td>\nNachhaltigkeit im Handel<\/td>\n2,5<\/td>\n<\/tr>\n
Marketing-Mix 2<\/td>\nStandortpolitik<\/td>\n2,5<\/td>\n<\/tr>\n
<\/td>\nInstore Marketing<\/td>\n3,0<\/td>\n<\/tr>\n
Vertriebspolitik<\/td>\nUmgang mit Reklamationen und Beschwerden<\/td>\n1,0<\/td>\n<\/tr>\n
<\/td>\nVertriebssteuerung<\/td>\n2,0<\/td>\n<\/tr>\n
<\/td>\nOmni-Channel-Retailing<\/td>\n2,0<\/td>\n<\/tr>\n
Digital Commerce<\/td>\nTechnologie am POS<\/td>\n1,5<\/td>\n<\/tr>\n
<\/td>\nDigital Commerce<\/td>\n2,5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

 <\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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