{"id":5331,"date":"2019-06-06T07:32:58","date_gmt":"2019-06-06T05:32:58","guid":{"rendered":"https:\/\/www.campus02.at\/marketing\/?post_type=campus_news&#038;p=5331"},"modified":"2020-08-20T21:16:13","modified_gmt":"2020-08-20T19:16:13","slug":"digitalreadiness-fuer-familienunternehmen","status":"publish","type":"campus_news","link":"https:\/\/www.campus02.at\/marketing\/news\/digitalreadiness-fuer-familienunternehmen\/","title":{"rendered":"Digital!READINESS  f\u00fcr Familienunternehmen"},"content":{"rendered":"<p>Am 23. Mai 2019 lud die Studienrichtung International Marketing &amp; Sales Management\u00a0die Gesch\u00e4ftsf\u00fchrung der Firma <strong>Paulus GmbH<\/strong>\u00a0zu einem Workshop mit dem Thema \u201e<strong>FU im digitalen Wandel<\/strong>\u201c.<\/p>\n<p>Die Digitalisierung durchdringt s\u00e4mtliche unternehmerische Aufgaben: Strategie, Kundenorientierung, Leistungsangebot, Prozesskompetenz, Innovationsf\u00e4higkeit, Technologie, Wettbewerb, Unternehmenskultur, Corporate Governance und Leadership.<\/p>\n<p>Die ungeahnten und oft unbekannten M\u00f6glichkeiten der Digitalisierung sowie deren kontroversielle Diskussion verunsichern viele F\u00fchrungskr\u00e4fte. Im Rahmen der F\u00f6rderaktion <strong>Digital!READINESS <\/strong>unterst\u00fctzen wir steirische Familienunternehmen (FU) oder steirische Klein- und Mittelunternehmen (KMU), Ihren Transformationsprozess durch mehr oder weniger unbekanntes Terrain erfolgreich zu meistern.<\/p>\n<p>Dazu setzten FH-Prof. DI Dr. Martin Duque und FH-Prof. DI Dr. Dietmar W\u00fcnschl das neue Konzept &#8222;FU Wandler&#8220; f\u00fcr die Firma Paulus GmbH ein. Inhaberin und Gesch\u00e4ftsf\u00fchrerin Zita Maitz und Sohn Simon Maitz konnten das eigene Familienunternehmen im Hinblick auf die Digital!READINESS austesten und erhielten wichtigen Input zum Status Quo der Digitalisierung in ihrem Unternehmen.<\/p>\n<p>N\u00e4here Informationen:<br \/>\n<strong>FH-Prof. DI Dr. Martin Duque<br \/>\n<\/strong>Studienrichtung International Marketing &amp; Sales Management<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Am 23. Mai 2019 lud die Studienrichtung International Marketing &amp; Sales Management\u00a0die Gesch\u00e4ftsf\u00fchrung der Firma Paulus <a href=\"https:\/\/www.campus02.at\/marketing\/news\/digitalreadiness-fuer-familienunternehmen\/\" class=\"more-link\">mehr&hellip;<\/a><\/p>\n","protected":false},"author":86,"featured_media":5335,"parent":0,"template":"","coauthors":[66],"class_list":["post-5331","campus_news","type-campus_news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital!READINESS f\u00fcr Familienunternehmen - FH CAMPUS 02 - Marketing &amp; Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campus02.at\/marketing\/news\/digitalreadiness-fuer-familienunternehmen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital!READINESS f\u00fcr Familienunternehmen - FH CAMPUS 02 - Marketing &amp; Sales\" \/>\n<meta property=\"og:description\" content=\"Am 23. 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