{"id":4265,"date":"2018-04-24T16:05:04","date_gmt":"2018-04-24T14:05:04","guid":{"rendered":"https:\/\/www.campus02.at\/marketing\/?post_type=campus_news&p=4265"},"modified":"2018-04-24T16:05:04","modified_gmt":"2018-04-24T14:05:04","slug":"dritter-praxisdialogabend-zum-thema-branding","status":"publish","type":"campus_news","link":"https:\/\/www.campus02.at\/marketing\/news\/dritter-praxisdialogabend-zum-thema-branding\/","title":{"rendered":"Dritter Praxisdialogabend zum Thema Branding"},"content":{"rendered":"

Branding \u2013 was ist das eigentlich? Genau mit dieser Frage besch\u00e4ftigte sich der dritte Praxisdialogabend der 2. Semester des Bachelorstudiums Marketing & Sales an der FH CAMPUS 02, der am 17. April 2018 im Rahmen der Lehrveranstaltung \u201ePraxisdialog\u201c stattfand.<\/p>\n

Der Rand ist die neue Mitte!
\nDen Anfang machte Mag. Michael Brandtner (Positioning-Consultant der Associate of Ries & Ries und Lektor an der FH CAMPUS 02) und berichtete von neuen Gesch\u00e4ftsmodellen, die dank des Internets entstehen, dem First-Minder-Advantage und Randmarken, die jene der Mitte quasi \u201e\u00fcberrollen\u201c.<\/p>\n

Man bringe den Champagner!
\nIm englischen Vortrag gab Valentine Sans, MA (Brand Managerin bei Dom Perignon\/Mo\u00ebt & Chandon, Mo\u00ebt Hennessy \u00d6sterreich GmbH) Einblicke in das Luxusg\u00fctermarketing. Von kulturellen Unterschieden \u00fcber die Wichtigkeit von Differenzierung bis hin zur Kundenorientierung wurde auf alle wichtigen Aspekte der Branche eingegangen.<\/p>\n

Wir sind Hofer!
\nMag. Karin Viechtbaur (Gesch\u00e4ftsf\u00fchrerin der Hofer KG; Zweigniederlassung Hausmannst\u00e4tten) berichtete von der Initiative \u201eWir sind Hofer\u201c, einem gro\u00dfangelegten MitarbeiterInnen-Casting, das von den Angestellten begeistert aufgenommen wurde. In den pr\u00e4sentierten Videos konnte man die Begeisterung, die Motivation, die Freude am Job und den Erfolg der Aktion f\u00f6rmlich sp\u00fcren.<\/p>\n

Im Anschluss gab es wieder gem\u00fctliches Netzwerken am Buffet.<\/p>\n

Der n\u00e4chste Praxisdialog zum Thema \u201eAward Winning Companies\u201c findet am 12. Juni 2018 ebenfalls in der Aula der FH CAMPUS 02 statt.<\/p>\n

\"\"<\/a>
Gro\u00dfes Interesse am Thema Branding, viele Fragen aus dem Publikum<\/figcaption><\/figure>\n
\"\"<\/a>
Drei bestgelaunte Vortragende und spannender Input zum Thema Branding<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Branding \u2013 was ist das eigentlich? Genau mit dieser Frage besch\u00e4ftigte sich der dritte Praxisdialogabend der 2. Semester des mehr…<\/a><\/p>\n","protected":false},"author":135,"featured_media":4262,"parent":0,"template":"","coauthors":[16],"class_list":["post-4265","campus_news","type-campus_news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nDritter Praxisdialogabend zum Thema Branding - FH CAMPUS 02 - Marketing & Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campus02.at\/marketing\/news\/dritter-praxisdialogabend-zum-thema-branding\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dritter Praxisdialogabend zum Thema Branding - FH CAMPUS 02 - Marketing & Sales\" \/>\n<meta property=\"og:description\" content=\"Branding \u2013 was ist das eigentlich? Genau mit dieser Frage besch\u00e4ftigte sich der dritte Praxisdialogabend der 2. 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