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Master Degree Programme in
International Marketing

With an ever-changing business environment and development of new approaches for building skills necessary for success in modern International Marketing, the Master Degree Programme in International Marketing offers a new study plan, effective winter term 2018/19!
In order to prepare you well for the demanding and dynamically changing workplace of the 21st century, you need increasingly strong management skills, sound social skills and an in-depth knowledge of English. In addition, you will gain valuable exposure to:

  • Management in Smart Industries
  • Corporate Digitalisation
  • Sustainable Company Management

A business practice project, carried out for and with companies and set within the broad field of marketing, aims at practicing the modern tools of marketing within a real business environment. Spanish, the second most spoken language in the world after English, is now available on an optional basis. Welcome to tomorrow’s business world with the new Master Degree Programme in International Marketing!

The Master Degree Programme in International Marketing offers:

  • All professional competencies needed to meet the requirements for demanding activities in the area of international marketing: from the strategic development to the practical application
  • The complete personal skill set needed to successfully fulfil management tasks
  • Professional handling of the challenges posed by corporate digitalization
  • Personal confidence for dealing with clients from different cultures and countries
  • Excellent professional English
  • Spanish skills on an optional basis

 

The degree programme at a glance:

Facts

4
Semesters

Extra-Occupational

Ideal for the working professionals who want to develop further and for students without professional experience who want to enter the working world during the programme.

CLASSES

Extra-occupational:

Generally Fridays, 14.30 – 21.30
occasional evenings during the week
Saturdays, 08.00 – 16.00
At the beginning of the first semester: One intensive week from 17 – 22 September, 2018

Programme starts: 7 September, 2018

QUALIFICATION GAINED:

Master of Arts in Business, MA

Earth

  • All lectures in English
  • Second foreign language

Approved study places

29

ECTS —> 120 CREDITS
TUITION FEE: 363,36
Per semester. Plus Austrian National Union of Students’ contribution (currently 19,20 €) for EU and EEA nationals

Citizens from other countries - please visit our website www.en.campus02.at/tuition-fees/

LOCATION

Focus

The Master Degree Programme in International Marketing was designed for people keen to take on leadership and managerial roles in the future and who would like to extend their activities to global markets and/or to enhance their foreign activities, regardless of the size or sector of the company.

Application process

  • 01Online Application
  • 02Admission Test
  • 03Submission of further documents
  • 04Personal interview conducted by an admission committee

Application deadline: 30.6.2018

ADMISSION CRITERIA

The admission criterion for the Master Degree Programme in International Marketing is a completed, subject-relevant Bachelor or Diploma degree programme from a recognised, postsecondary academic institution in Austria or abroad.

The two-level system of academic training (Bachelor’s and Master’s) also allows graduates from other degree programmes and other home and foreign universities of applied sciences to study a Master’s degree at CAMPUS 02.

Further information

Further Information

Bettina Stangl

CAMPUS 02 University of Applied Sciences
Degree Programme in International Marketing & Sales Management
Körblergasse 126, 8010 Graz, Austria

The Path to Your Programme

Application deadline: 30. June 2018


Admission Criteria


Online Application

The path to your programme begins with registering. Once registered, you can apply online.

MA Application Test

During the online application you can choose your preferred Master application test date. The aim of the exam is to give you the opportunity to prove yourself and your skills. This test is therefore an integral part of the application process.

Application Documents

After the application test you have time to submit further application documents online. Mandatory documents however, should be submitted before the test.

Personal Interview

The last step towards your programme is the personal interview conducted by the board of examiners. The interview gives you the chance to prove yourself and your skills face-to-face.

Global markets await you and your company!

International marketing managers play a key role in company strategy development. This includes the preparation of international-oriented positioning, market and product strategies as well as preparing the implementation of these strategies in global markets. In addition to fundamental marketing expertise, self-organisation capacities and problem-solving skills, together with conflict management and cooperation skills, are of the utmost importance.

The Master Degree Programme in International Marketing was therefore designed for people keen to take on leadership and managerial roles in the future and who would like to extend their activities to global markets and/or to enhance their foreign activities, regardless of the size or sector of the company. Necessary personal skills are honed in a seminar series on management development.

Semester: 01 02 03 04

Timetable

Fullscreen
1. Semester
2. Semester
3. Semester
4. Semester
2 ECTS
CORPORATE COMMUNICATION
1.5 ECTS
CUSTOMER MANAGEMENT
1 ECTS
DECISION
4 ECTS
E-BUSINESS
2 ECTS
ENGLISH FOR ACADEMIC PURPOSES
2 ECTS
EXPORT SPECIFICS
4 ECTS
INTERNATIONAL MARKETING MANAGEMENT
4 ECTS
MARKETING PRACTICE
1 ECTS
MASTER THESIS - INTRODUCTION
3 ECTS
ORIENTATION
1 ECTS
RESPONSIBILITY
4.5 ECTS
STRATEGIC MANAGEMENT
2 ECTS
CORPORATE COMMUNICATION
4 ECTS
CUSTOMER MANAGEMENT
1 ECTS
DECISION
2 ECTS
E-BUSINESS
2 ECTS
ENGLISH FOR ACADEMIC PURPOSES
3 ECTS
EVALUATION OF BUSINESS VENTURES
5 ECTS
EXPORT SPECIFICS
2 ECTS
HUMAN RESOURCE MANAGEMENT
5 ECTS
INTERNATIONAL PRODUCT MANAGEMENT
1 ECTS
MASTER THESIS - INTRODUCTION
1 ECTS
RESPONSIBILITY
2 ECTS
SUSTAINABLE COMPANY MANAGEMENT
1.5 ECTS
DECISION
6 ECTS
E-BUSINESS AND ITS LIMITATIONS
2 ECTS
ECONOMICS
2 ECTS
ENGLISH FOR INTERNATIONAL MARKETING
3 ECTS
EVALUATION OF BUSINESS VENTURES
2.5 ECTS
HUMAN RESOURCE MANAGEMENT
10 ECTS
MASTER THESIS
3 ECTS
SUSTAINABLE COMPANY MANAGEMENT
3 ECTS
CONCLUDING FORUM
2 ECTS
ECONOMICS
2 ECTS
ENGLISH FOR INTERNATIONAL MARKETING
3.5 ECTS
MANAGEMENT DEVELOPMENT
19.5 ECTS
MASTER THESIS
30 Credits
30 Credits
30 Credits
30 Credits
120 Credits

CAREER PROSPECTS

Due to increasing market internationalisation and liberalisation, Masters in International Marketing are in great demand from companies active worldwide. Intercultural aspects of the job set high standards for future managers as regards technical and personal skills. An international marketer is clearly also able to execute marketing agendas for the local market.

Potential roles for Masters in International Marketing include:

  • Head of Marketing Department
  • Marketing Project Manager (market entry, product introduction)
  • Product Manager
  • Brand Manager
  • Customer Relationship Manager
  • Senior Export Executive
  • Marketing Controller
International business concept with businessman on New York city background with network on map and sunlight

CAREER OPPORTUNITIES

Potential areas of activity for graduates of the Master Degree Programme in International Marketing:

  • Strategy development and strategy implementation for developing and expanding international markets
  • Conception and structuring of marketing activities for products, brands and markets
  • Conception and management of online and mobile marketing activities
  • International branding policy
  • Professional customer relationship and complaint management
  • Product and category management
  • Marketing planning and controlling
  • Professional intercultural customer communication
  • Managing and operating a marketing and/or communication department
  • Public Relations

 

Views & Voices

Portraitfoto Christoph Holzer
Marketing is a number of measures taken in and outside a company and means that these measures are also communicated in and outside the company. The main objective is to improve a company’s reputation especially by embedding their positive and positively emotionalised image in suppliers’, customers’ and employees’ “gut feeling”. The skills needed to do so are imparted in the Degree Programme in International Marketing – “your” company will reap long-term benefits.  
Mag. Christoph Holzer
Captain for the 2017 academic year International Marketing
CEO, Management Board SPAR Österreichische Warenhandels AG

Marketing may well be defined on the basis of all entrepreneurial activities when it comes to evaluate trends, prospectives and demands on an uncounted variety of markets. The Master Programme in International Marketing will provide you the most effective and innovative of  tools to develop critically fruitful strategies on an international scale to target global sales activities.

Dkfm. Johannes Schick
Captain for the 2016 academic year International Marketing
CEO, Stölzle-Oberglas GmbH
Portraitfoto Johannes Schick
Portrtaitfoto Jörg Rosegger

Whereas the markets of the past can be characterized with relatively stable conditions, change is the only constant for today's corporations. The master degree programme in International Marketing will prepare you with the critical know-how and tools necessary to master the dynamic business challenges of the future.

Mag. Jörg Rosegger
Captain for the 2015 academic year International Marketing
Board-Deputy Chairman of Binder + Co

Studying International Marketing at CAMPUS 02 gives you the right tools to find unique and innovative marketing solutions. This Master Degree provides you with substantialknowledge in international business, management and leadership and prepares you for future challenges intomorrow‘s business world.

David König,
BA Graduate, MA Graduate
Marketing Communications Manager, NXP Semiconductors
Portraitphoto David König

Team

Studiengangsleitung

Portraitfoto Karin Madenberger
Karin Madenberger
Portraitfoto von Bettina Stangl
Bettina Stangl
Portraitfoto von Dietmar Wünschl
Dietmar Wünschl

Mag. Dr. Karin Madenberger, MSc

Studiengangsleiter/in

Mag. Bettina Stangl

Stv. Studiengangsleiter/in

Bereich Administration
Koordinatorin Marketing & PR

FH-Prof. DI Dr. Dietmar Wünschl

Stv. Studiengangsleiter/in

Bereich (inhaltlich) Lehre

Lehre & Forschung: Hauptberuflich

Portraitfoto von Dagmar Archan
Dagmar Archan
Christine Daul
(Dienstag bis Freitag)
Portraitfoto von Martin Duque
Martin Duque
Portraitfoto von Georg Jungwirth
Georg Jungwirth
April Jaucian-Oswald
Portraitfoto von Dagmar Klampfl
Dagmar Klampfl
(derzeit in Karenz)

MMag. Dagmar Archan

Lehre und Forschung

Koordinatorin Fachbereich Sprachen

Christine Daul, BA, MA

Lehre und Forschung
Assistent/in Forschung & Lehre

Koordinatorin Studien- und F&E-Projekte

FH-Prof. DI Dr. Martin Duque

Lehre und Forschung

Koordinator F&E

FH-Prof. Mag. Dr. Georg Jungwirth

Lehre und Forschung

April Jaucian-Oswald, MSc, MBA

Lehre und Forschung

Mag. Dagmar Klampfl

Lehre und Forschung
Assistent/in Forschung & Lehre

Portraitfoto von Eva Koban-Röß
Eva Koban-Röß
Portraitfoto Köhler
Tobias Köhler
Portraitfoto von Astrid Oberzaucher
Astrid Oberzaucher
Portraitfoto von Claudia Pukl
Claudia Pukl
Portraitfoto von Krista Sauerwald
Krista Sauerwald
Portraitfoto von Veronika Wolf
Veronika Wolf

FH-Prof. Dr. Eva Koban-Röß, MBA

Lehre und Forschung

Koordinatorin Fachbereich Marketing

DI Tobias Köhler, MSc Bakk.

Lehre und Forschung

FH-Prof. Mag. Dr. Astrid Oberzaucher

Lehre und Forschung

Koordinatorin Praxisprojekte

Mag. Claudia Pukl

Lehre und Forschung

Koordinatorin Fachbereich Personality Development

Krista Sauerwald, BSc, MBA

Lehre und Forschung

Koordinatorin Fachbereich International Marketing

Mag. Veronika Wolf, MBA

Lehre und Forschung
Assistent/in Forschung & Lehre

Koordinatorin Internationalisierung Koordinatorin Berufspraktikum

Portraitfoto von Dietmar Wünschl
Dietmar Wünschl

FH-Prof. DI Dr. Dietmar Wünschl

Lehre und Forschung

Koordinator Fachbereich Management

Lehre & Forschung: Nebenberuflich

Porträtfoto Michaela Absenger
Michaela Absenger
Alexius Aigner
Thomas Angerer
Hans-Jörg Bacher
Vida Bicman
Hans Bodingbauer

Mag. (FH) Michaela Absenger

Lehre und Forschung

Nebenberufliche Lehre

Ing. Mag. (FH) Alexius Aigner

Lehre und Forschung

Nebenberufliche Lehre

Mag. Dr. Thomas Angerer

Lehre und Forschung

Nebenberufliche Lehre

Mag. Hans-Jörg Bacher

Lehre und Forschung

Nebenberufliche Lehre

Mag. Dr. Vida Bicman

Lehre und Forschung

Nebenberufliche Lehre

Mag. Dr. Hans Bodingbauer

Lehre und Forschung

Nebenberufliche Lehre

Christian Brandstätter
Michael Brandtner
Eamonn Donnelly
Christopher Engel
Romina Espinal
Romana Floth

Christian Brandstätter, BA

Lehre und Forschung

Nebenberufliche Lehre

Mag. Michael Brandtner

Lehre und Forschung

Nebenberufliche Lehre

Eamonn Donnelly

Lehre und Forschung

Nebenberufliche Lehre

MMag. Dr. Christopher Engel

Lehre und Forschung

Nebenberufliche Lehre

Romina Espinal, Lic.

Lehre und Forschung

Nebenberufliche Lehre

Romana Floth, BA, MSc

Lehre und Forschung

Nebenberufliche Lehre

Desiree Fuchsbichler
Bernhard Gitl
Ute Greutter
Michael Haider
Bernd Hartweger
Johannes Hatzl

Desiree Fuchsbichler

Lehre und Forschung

Nebenberufliche Lehre

Mag. (FH) Bernhard Gitl

Lehre und Forschung

Nebenberufliche Lehre

Mag. Dr. Ute Greutter

Lehre und Forschung

Nebenberufliche Lehre

Dr. Michael Haider

Lehre und Forschung

Nebenberufliche Lehre  

Mag. Bernd Hartweger

Lehre und Forschung

Nebenberufliche Lehre

DI Dr. Johannes Hatzl

Lehre und Forschung

Nebenberufliche Lehre

Birgit Hefner-Matuschik
Isabella Hödl
Winfried Hofer
Thomas Hörzer
Thomas Karasek
Christian Klug

Mag. Birgit Hefner-Matuschik

Lehre und Forschung

Nebenberufliche Lehre

Dr. Isabella Hödl, LL.M.

Lehre und Forschung

Nebenberufliche Lehre

Mag. Dr. Winfried Hofer

Lehre und Forschung

Nebenberufliche Lehre, greenpark“ - Training, Beratung und Coaching in unternehmenskulturellen Fragestellungen

Ing. Thomas Hörzer, B.A., M.A., VDI

Lehre und Forschung

Nebenberufliche Lehre

Mag. Thomas Karasek

Lehre und Forschung

Nebenberufliche Lehre

Mag. Christian Klug

Lehre und Forschung

  Nebenberufliche Lehre

Nadja Konstantiniuk
Stefan Korb
Doris Korcak
Jörg Kraigher-Krainer
Helmut Krassnigg
Adelheid Kresitschnig

Mag. Nadja Konstantiniuk

Lehre und Forschung

Nebenberufliche Lehre

Ing. Mag. (FH) Stefan Korb

Lehre und Forschung

Nebenberufliche Lehre

Mag. Doris Korcak

Lehre und Forschung

Nebenberufliche Lehre

FH-Hon.Prof. Prinv.-Doz. Prof. (FH) Dr. Jörg Kraigher-Krainer

Lehre und Forschung

Nebenberufliche Lehre

Dr. Helmut Krassnigg

Lehre und Forschung

Nebenberufliche Lehre

Mag. Dr. Adelheid Kresitschnig

Lehre und Forschung

Nebenberufliche Lehre

Kathrin Lager
Thomas Lederer-Hutsteiner
Dagmar Lercher
Martin Macheiner
Peter Maderl
Bernd Maier

Mag. Dr. Kathrin Lager

Lehre und Forschung

Nebenberufliche Lehre

Mag. Thomas Lederer-Hutsteiner

Lehre und Forschung

Nebenberufliche Lehre

Mag. Dagmar Lercher

Lehre und Forschung

Nebenberufliche Lehre  

DI (FH) Martin Macheiner

Lehre und Forschung

Nebenberufliche Lehre

Mag. Peter Maderl

Lehre und Forschung

Nebenberufliche Lehre

MMag. Bernd Maier

Lehre und Forschung

Nebenberufliche Lehre

Bettina Majer
Günter Markowitz
Daniela Jakesz-Martens
Jul Martens
Emanuel Maxl
Immo Mohrenschildt

Mag. Bettina Majer

Lehre und Forschung

Nebenberufliche Lehre

DI Günter Markowitz

Lehre und Forschung

Nebenberufliche Lehre

Mag. Daniela Jakesz-Martens

Lehre und Forschung

Nebenberufliche Lehre  

Mag. Dr. Jul Martens

Lehre und Forschung

Nebenberufliche Lehre

Mag. Emanuel Maxl

Lehre und Forschung

Nebenberufliche Lehre

Mag. (FH) Immo Mohrenschildt

Lehre und Forschung

Nebenberufliche Lehre

Christian Monschein
Siegfried Neubauer
Katrin Neuböck
Kristina Neuböck
Reinhard Neudorfer
Sabine Oberreither

Dipl.-Päd. Christian Monschein, MBA

Lehre und Forschung

Nebenberufliche Lehre

DI Siegfried Neubauer

Lehre und Forschung

Nebenberufliche Lehre

Mag. (FH) Katrin Neuböck

Lehre und Forschung

Nebenberufliche Lehre

Mag. (FH) Kristina Neuböck

Lehre und Forschung

Nebenberufliche Lehre

Mag. Dr. Reinhard Neudorfer

Lehre und Forschung

Nebenberufliche Lehre

Dr. Sabine Oberreither

Lehre und Forschung

Nebenberufliche Lehre

Bernd Oberzaucher
Martin Paier
Thomas Pfummerl
Martina Radspieler
Manuela Reicht
Achim Sauer

Mag. Bernd Oberzaucher

Lehre und Forschung

Nebenberufliche Lehre

Mag. Martin Paier

Lehre und Forschung

Nebenberufliche Lehre

Mag (FH) Thomas Pfummerl

Lehre und Forschung

Nebenberufliche Lehre

Mag. Martina Radspieler

Lehre und Forschung

Nebenberufliche Lehre

Mag. (FH) Manuela Reicht

Lehre und Forschung

Nebenberufliche Lehre

Dr. Achim Sauer

Lehre und Forschung

Nebenberufliche Lehre

Eva Sauermoser
Markus Schaflechner
Michael Schaller
Stefan Schoeller
Paul Slamanig
Manuela Stelzer

MMag. Eva Sauermoser

Lehre und Forschung

Nebenberufliche Lehre

Markus Schaflechner, MSc, MBA

Lehre und Forschung

Nebenberufliche Lehre

Dipl.-Ing. Dr. techn. Michael Schaller

Lehre und Forschung

Nebenberufliche Lehre

Dr. Stefan Schoeller

Lehre und Forschung

Nebenberufliche Lehre

Mag. (FH) Paul Slamanig

Lehre und Forschung

Nebenberufliche Lehre

Mag. (FH) Manuela Stelzer

Lehre und Forschung

Nebenberufliche Lehre

Sabine Stolz
Cornelia Stumptner
Markus Tomaschitz
Stephan Wenger
Gerhild Wieser
Oliver Wieser

Mag. Sabine Stolz, MSc

Lehre und Forschung

Nebenberufliche Lehre

Mag. (FH) Cornelia Stumptner

Lehre und Forschung

Nebenberufliche Lehre

Mag. Dr. Markus Tomaschitz

Lehre und Forschung

Nebenberufliche Lehre

Stephan Wenger, BA, MA

Lehre und Forschung

Nebenberufliche Lehre

Mag. Gerhild Wieser

Lehre und Forschung

Nebenberufliche Lehre

Mag. (FH) Dr. Oliver Wieser

Lehre und Forschung

Nebenberufliche Lehre

Jürgen Wieser
Birgit Witrisal
Georg Ziehr

DI Jürgen Wieser

Lehre und Forschung

Nebenberufliche Lehre

Mag. Birgit Witrisal

Lehre und Forschung

Nebenberufliche Lehre

Dr. Georg Ziehr

Lehre und Forschung

Nebenberufliche Lehre

Verwaltung

Portraitfoto Daniela Breitegger
Daniela Breitegger
(Montag bis Freitag vormittags)
Portraitfoto von Eva-Maria Moitzi
Eva-Maria Moitzi
Portraitfoto von Brigitta Pinegger
Brigitta Pinegger
(Dienstag - Freitag)
Portraitfoto Angelika Strein
Angelika Strein
(Dienstag - Freitag)
Portraitfoto von Marianne Werber
Marianne Werber

Daniela Breitegger

Office Manager/in

Koordinatorin Studienbetrieb  

Eva-Maria Moitzi

Office Manager/in

Koordinatorin Sekretariat Studienrichtung

Brigitta Pinegger

Office Manager/in

Koordinatorin Studienbetrieb

Angelika Strein

Office Manager/in

Koordinatorin Studienbetrieb

Marianne Werber

Office Manager/in

Koordinatorin Studienbetrieb

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