{"id":5153,"date":"2018-12-05T15:02:34","date_gmt":"2018-12-05T14:02:34","guid":{"rendered":"https:\/\/www.campus02.at\/marketing\/?post_type=campus_news&#038;p=5153"},"modified":"2020-10-28T09:42:04","modified_gmt":"2020-10-28T08:42:04","slug":"certified-touchpoint-managerin","status":"publish","type":"campus_news","link":"https:\/\/www.campus02.at\/marketing\/en\/news\/certified-touchpoint-managerin\/","title":{"rendered":"Certified Touchpoint ManagerIn"},"content":{"rendered":"<h1><strong>Touchpoint-Management<\/strong><\/h1>\n<h2>&#8230; die Antwort des Marketings auf die Herausforderungen der Zukunft?<\/h2>\n<p>Anne M. Sch\u00fcller hat sich im deutschsprachigen Raum einen Namen zu diesem Thema gemacht.<br \/>\nDie Verfasserin zahlreicher Management-B\u00fccher gab vom 29. November bis 1. Dezember ihre Expertise im Rahmen einer Intensivausbildung in M\u00fcnchen weiter.\u00a0Dabei wurden die Themen:<\/p>\n<ul>\n<li>Customer Journey<\/li>\n<li>Touchpoint-Management und<\/li>\n<li>Kundenloyalit\u00e4t bearbeitet und unterschiedliche Vorgehensmodelle und Instrumente diskutiert.<\/li>\n<\/ul>\n<p>F\u00fcr die <strong>Studienrichtung International Marketing &amp; Sales Management<\/strong>\u00a0mit dabei:<br \/>\nClaudia Pukl, Fachbereichskoordinatorin f\u00fcr Personality Development ist nun \u201ezertifizierte Customer Touchpoint-Managerin\u201c!<\/p>\n<figure id=\"attachment_5151\" aria-describedby=\"caption-attachment-5151\" style=\"width: 150px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/12\/TochpointManager-Dez2019.jpg\"><img decoding=\"async\" class=\"size-thumbnail wp-image-5151\" src=\"https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/12\/TochpointManager-Dez2019-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/12\/TochpointManager-Dez2019-150x150.jpg 150w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/12\/TochpointManager-Dez2019-200x200.jpg 200w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/12\/TochpointManager-Dez2019-300x300.jpg 300w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/12\/TochpointManager-Dez2019-32x32.jpg 32w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/12\/TochpointManager-Dez2019-50x50.jpg 50w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/12\/TochpointManager-Dez2019-64x64.jpg 64w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/12\/TochpointManager-Dez2019-96x96.jpg 96w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/12\/TochpointManager-Dez2019-128x128.jpg 128w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><figcaption id=\"caption-attachment-5151\" class=\"wp-caption-text\">Thumbs up: die neuen Certified Touchpoint ManagerInnen &#8211; vorne rechts: Claudia Pukl<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Touchpoint-Management &#8230; die Antwort des Marketings auf die Herausforderungen der Zukunft? Anne M. Sch\u00fcller hat sich im <a href=\"https:\/\/www.campus02.at\/marketing\/en\/news\/certified-touchpoint-managerin\/\" class=\"more-link\">more&hellip;<\/a><\/p>","protected":false},"author":94,"featured_media":5150,"parent":0,"template":"","coauthors":[67,71],"class_list":["post-5153","campus_news","type-campus_news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Certified Touchpoint ManagerIn - FH CAMPUS 02 - Marketing &amp; Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campus02.at\/marketing\/en\/news\/certified-touchpoint-managerin\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certified Touchpoint ManagerIn - FH CAMPUS 02 - Marketing &amp; Sales\" \/>\n<meta property=\"og:description\" content=\"Touchpoint-Management &#8230; die Antwort des Marketings auf die Herausforderungen der Zukunft? 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