{"id":4296,"date":"2018-05-17T08:46:36","date_gmt":"2018-05-17T06:46:36","guid":{"rendered":"https:\/\/www.campus02.at\/marketing\/?post_type=campus_news&p=4296"},"modified":"2020-10-28T09:42:59","modified_gmt":"2020-10-28T08:42:59","slug":"learning-by-doing","status":"publish","type":"campus_news","link":"https:\/\/www.campus02.at\/marketing\/en\/news\/learning-by-doing\/","title":{"rendered":"Learning by Doing"},"content":{"rendered":"

Das Praxisprojekt Marktforschung ist f\u00fcr unsere Studierenden eines der spannendsten Projekte im Bachelorstudiengang Marketing & Sales. Die Studierenden erarbeiten in Gruppen unter Anleitung von erfahrenen Coaches eine von einem Unternehmen in Auftrag gegebene Marktforschung.
\n\u201cWahrnehmung der Marke Ecco Verde von Ecco Verde Online-Kunden\u201d lautet der Titel f\u00fcr das derzeitige Marktforschungsprojekt im Auftrag von niceshops, das auch als das \u201csteirische Amazon\u201d bezeichnet wird. Untersucht werden dabei das Image sowie kaufentscheidende Faktoren im hauseigenen Online-Shop f\u00fcr die Naturkosmetik von Ecco Verde. Kundinnen und Kunden nehmen derzeit online an einer Befragung teil und helfen Ecco Verde damit, noch genauer auf deren Bed\u00fcrfnisse einzugehen.<\/p>\n

Das Projektteam besteht aus f\u00fcnf Studierenden des Bachelorstudiengangs Marketing & Sales. Florian Flock, BA, ist Business Development Manager bei niceshops und im Unternehmen Ansprechpartner f\u00fcr das Projekt. Er studiert derzeit \u00fcbrigens ebenfalls an der FH CAMPUS 02 im Masterstudium Sales Management! Das Projekt startete mit dem Kick-Off Mitte M\u00e4rz und endet mit der Endpr\u00e4sentation beim Auftraggeber im Juli.<\/p>\n

Das Ergebnis steht jetzt schon fest: Viele Erkenntnisse und brauchbare Handlungsempfehlungen f\u00fcr das Unternehmen und viel praktische Erfahrung f\u00fcr unsere Studierenden.<\/p>\n

Unser Kontakt f\u00fcr Praxisprojekte:
\nFH-Prof. Mag. Dr. Astrid Oberzaucher
\nTel.: (0316) 6002-175
\nE-Mail: astrid.oberzaucher@campus02.at<\/a><\/p>\n

\"\"<\/a>
Das Studierendenteam mit Auftraggeber Florian Flock, BA, niceshops<\/figcaption><\/figure>\n

 <\/p>\n

 <\/p>\n

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