{"id":4248,"date":"2018-04-13T11:59:28","date_gmt":"2018-04-13T09:59:28","guid":{"rendered":"https:\/\/www.campus02.at\/marketing\/?post_type=campus_news&#038;p=4248"},"modified":"2018-04-13T11:59:28","modified_gmt":"2018-04-13T09:59:28","slug":"kundenakquise-4-0","status":"publish","type":"campus_news","link":"https:\/\/www.campus02.at\/marketing\/en\/news\/kundenakquise-4-0\/","title":{"rendered":"Kundenakquise 4.0"},"content":{"rendered":"<p>Die Herausforderungen des digitalen Zeitalters f\u00fcr den Vertrieb sind enorm und es ist wichtig, am Ball zu bleiben! Am 10. April lud die Studienrichtung International Marketing &amp; Sales Management daher gemeinsam mit Partner VBC zu einer Podiumsdiskussion zum Thema: \u201eKundenakquise 4.0 &#8211; Lead Generation als Erfolgsfaktor im Vertrieb\u201c in die Aula der FH CAMPUS 02.<\/p>\n<p>Mehr als 100 TeilnehmerInnen holten sich aktuelle Ans\u00e4tze zu folgenden Fragestellungen:<\/p>\n<ul>\n<li>Ist die telefonische Kaltakquise noch der richtige Ansatz um Neukunden zu genieren?<\/li>\n<li>L\u00f6st ein E-Mail den ersten Call ab und ist das \u00fcberhaupt erfolgreich?<\/li>\n<li>Welche Chancen bietet Social Media?<\/li>\n<li>Wie kommt die \u201eNew Economy\u201c mit digitalen Methoden zum ultimativen Lead?<\/li>\n<li>Wie konvertiert man Leads erfolgreich in Verkaufsabschl\u00fcsse?<\/li>\n<\/ul>\n<p>Am Podium diskutierte Moderatorin Silvia Gaich mit folgenden Experten:<\/p>\n<ul>\n<li>Alexander Meyer, CEO, Hackabu Growth Hacking, Wien<\/li>\n<li>Harald Gutschi, Gesch\u00e4ftsf\u00fchrung, UNITO Versand &amp; Dienstleistungen GmbH<\/li>\n<li>Jakob Logar, Verkaufsleiter digital, Kleine Zeitung<\/li>\n<li>DI (FH) Bernd Lieber, Verkaufsleiter Ochsner W\u00e4rmepumpen GmbH<\/li>\n<li>Niklas Tripolt, gesch\u00e4ftsf\u00fchrender Gesellschafter, VBC<\/li>\n<li>DI Tobias K\u00f6hler, MSc Bakk., Lektor f\u00fcr Digital Marketing, FH CAMPUS 02 Graz<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4251\" aria-describedby=\"caption-attachment-4251\" style=\"width: 150px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9915.jpg\"><img decoding=\"async\" class=\"size-thumbnail wp-image-4251\" src=\"https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9915-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9915-150x150.jpg 150w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9915-200x200.jpg 200w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9915-300x300.jpg 300w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9915-32x32.jpg 32w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9915-50x50.jpg 50w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9915-64x64.jpg 64w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9915-96x96.jpg 96w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9915-128x128.jpg 128w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><figcaption id=\"caption-attachment-4251\" class=\"wp-caption-text\">Die Podiumsdiskutanten mit Studiengangsleiterin Karin Madenberger und Moderatorin Silvia Gaich<\/figcaption><\/figure>\n<figure id=\"attachment_4250\" aria-describedby=\"caption-attachment-4250\" style=\"width: 150px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9770.jpg\"><img decoding=\"async\" class=\"size-thumbnail wp-image-4250\" src=\"https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9770-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9770-150x150.jpg 150w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9770-200x200.jpg 200w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9770-300x300.jpg 300w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9770-32x32.jpg 32w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9770-50x50.jpg 50w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9770-64x64.jpg 64w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9770-96x96.jpg 96w, https:\/\/www.campus02.at\/marketing\/wp-content\/uploads\/sites\/7\/2018\/04\/MG_9770-128x128.jpg 128w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><figcaption id=\"caption-attachment-4250\" class=\"wp-caption-text\">Moderatorin Silvia Gaich, Niklas Tripolt (VBC), Alexander Meyer (Hackabu), Harald Gutschi (UNITO), Tobias K\u00f6hler (FH CAMPUS 02), Bernd Lieber (Ochsner W\u00e4rmepumpen) und Jakob Logar (Kleine Zeitung)<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>Die Herausforderungen des digitalen Zeitalters f\u00fcr den Vertrieb sind enorm und es ist wichtig, am Ball zu bleiben! Am 10. <a href=\"https:\/\/www.campus02.at\/marketing\/en\/news\/kundenakquise-4-0\/\" class=\"more-link\">more&hellip;<\/a><\/p>","protected":false},"author":135,"featured_media":4250,"parent":0,"template":"","coauthors":[16],"class_list":["post-4248","campus_news","type-campus_news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kundenakquise 4.0 - FH CAMPUS 02 - Marketing &amp; Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campus02.at\/marketing\/en\/news\/kundenakquise-4-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kundenakquise 4.0 - FH CAMPUS 02 - Marketing &amp; Sales\" \/>\n<meta property=\"og:description\" content=\"Die Herausforderungen des digitalen Zeitalters f\u00fcr den Vertrieb sind enorm und es ist wichtig, am Ball zu bleiben! 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