{"id":133712,"date":"2026-01-21T14:00:26","date_gmt":"2026-01-21T13:00:26","guid":{"rendered":"https:\/\/www.campus02.at\/marketing\/?post_type=campus_news&p=133712"},"modified":"2026-01-21T15:03:48","modified_gmt":"2026-01-21T14:03:48","slug":"captains-evening-2026-praxis-trifft-studium","status":"publish","type":"campus_news","link":"https:\/\/www.campus02.at\/marketing\/en\/news\/captains-evening-2026-praxis-trifft-studium\/","title":{"rendered":"Captain\u2019s Evening 2026 \u2013 Practice Meets Studies"},"content":{"rendered":"

On\u00a0<\/span>14 January 2025 at 6 p.m.,<\/span><\/b>\u00a0this year\u2019s\u00a0<\/span>Captain\u2019s\u00a0Evening\u00a02026<\/span><\/b>\u00a0of the Bachelor\u2019s degree programme in Marketing & Sales at FH CAMPUS 02 took place. The evening centred around\u00a0<\/span>Angelika\u00a0Pretterhofer<\/span><\/b>a graduate of FH CAMPUS 02 and now, together with her husband, a successful owner and shareholder of\u00a0<\/span>Waldpark Hochreiter<\/span><\/b><\/a>In her role as Captain, she returned to her alma mater and offered students valuable insights into her company and her personal career journey.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Insights into Waldpark Hochreiter<\/span><\/b>\u00a0<\/span><\/h3>\n

The evening began with a concise introduction to Waldpark Hochreiter. Angelika Pretterhofer addressed key topics ranging from figures and facts to the company\u2019s philosophy and the particular challenges of running an experience\u2011oriented nature business. Playful forest knowledge, close interaction with animals, a cozy atmosphere, and an innovative spirit despite strong ties to nature characterize the Waldpark just as much as weather\u2011dependent conditions, limited accessibility without public transport, and an investment\u2011intensive business model in which experiences often have a shorter lifespan than loans. The presentation concluded with an outlook on the company\u2019s future goals.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\"\"\u00a0\u00a0<\/a>\"\"<\/a><\/p>\n

 <\/p>\n

Personal Insights and Open Q&A Session<\/span><\/b>\u00a0<\/span><\/h3>\n

Afterwards, product managers\u00a0<\/span>Eva Koban-R\u00f6\u00df<\/span><\/b>\u00a0and\u00a0<\/span>Doris Carini<\/span><\/b>\u00a0conducted an interview with Angelika Pretterhofer. The conversation focused on both her professional career and her role as an entrepreneur. During the subsequent Q&A session, the students took the opportunity to ask their Captain and project client in-depth questions and gained valuable, practice-oriented insights.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Creative Solutions for a Real Business Challenge<\/span><\/b>\u00a0<\/span><\/h3>\n

Another highlight of the evening was the\u00a0<\/span>Making-Of-Videos<\/span><\/b> videos created by the student teams, offering exciting insights into the two-day working process of the Business Challenge. Within just two days, the students were tasked with solving an assignment defined by the Captain: <\/span>the\u00a0<\/span>full-time students<\/span><\/b>\u00a0developed a marketing strategy to increase awareness of\u00a0<\/span>Chipsi<\/span><\/b>the first fully automated chips-making robot. In parallel, the\u00a0<\/span>part-time students<\/span><\/b>\u00a0worked on concrete proposals for a sales strategy.<\/span>\u00a0<\/span><\/p>\n

The results were prepared in the form of\u00a0<\/span>posters<\/span><\/b>\u00a0and presented at the Captain\u2019s Evening.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

Highlight: Poster Presentation and Award Ceremony<\/span><\/b>\u00a0<\/span><\/h3>\n

The highlight of the evening was the poster presentation. Each group presented its ideas and explained their concepts to the audience as well as to the other teams. Afterwards, all attendees were able to cast their votes before the best posters were formally awarded.<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\"\"\u00a0 <\/a> \"\"<\/a><\/p>\n

 <\/p>\n

Closing with Networking<\/span><\/b>\u00a0<\/span><\/h3>\n

To conclude the Captain\u2019s Evening, the focus shifted to networking. In a relaxed atmosphere, students, lecturers, and guests took the opportunity to exchange ideas, discuss the presented concepts, and establish new connections.<\/span>\u00a0<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Am\u00a014.\u00a0J\u00e4nner 2025 um 18 Uhr\u00a0fand der diesj\u00e4hrige\u00a0Captain\u2019s\u00a0Evening\u00a02026\u00a0des Bachelorstudiums Marketing & Sales\u00a0an der FH more…<\/a><\/p>","protected":false},"author":151,"featured_media":133718,"parent":0,"template":"","coauthors":[77],"class_list":["post-133712","campus_news","type-campus_news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCaptain\u2019s Evening 2026 \u2013 Praxis trifft Studium - FH CAMPUS 02 - Marketing & Sales<\/title>\n<meta name=\"description\" content=\"Captain\u2019s Evening 2026 an der FH CAMPUS 02: Unternehmerische Einblicke, reale Business Challenges und praxisnahes Lernen im Marketing & Sales Studium.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campus02.at\/marketing\/en\/news\/captains-evening-2026-praxis-trifft-studium\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Captain's Evening 2026\" \/>\n<meta property=\"og:description\" content=\"Captain\u2019s Evening 2026 an der FH CAMPUS 02: Unternehmerische Einblicke, reale Business Challenges und praxisnahes Lernen im Marketing & Sales Studium.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.campus02.at\/marketing\/en\/news\/captains-evening-2026-praxis-trifft-studium\/\" \/>\n<meta property=\"og:site_name\" content=\"FH CAMPUS 02 - 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