UNIVERSITY COURSE
DIGITAL SALES STRATEGY & STRUCTURE
Mit der fortschreitenden Digitalisierung gewinnt die Optimierung und Neugestaltung des Vertriebs in Unternehmen zunehmend an Bedeutung. Unser Hochschulkurs befasst sich mit den strategischen und organisatorischen Herausforderungen, die sich hierbei ergeben können. Als erstes Modul des Zertifikatslehrgangs „Digital Sales Expert“ lernen Absolvent*innen, digitale Geschäftsmodelle zu entwickeln und digitale Vertriebskanäle erfolgreich in das Channel Management zu integrieren.
Contents & focus
Im Hochschulkurs „Digital Sales Strategy & Structure“ werden die folgenden Inhalte und Schwerpunkte behandelt:
- Digital business models
- Basics of sales management
- Channel management in sales
- Agile Sales
- Digital crisis communication
This course comprises 4 ECTS credits (32 LE). Performance is assessed by means of a project assignment. Die Leistungsbeurteilung erfolgt mittels einer Projektarbeit.
ECTS = European Credit Transfer and Accumulation System
LE = teaching units
Facts
Part-time
Duration: 2 attendance days on site and 4 online evenings, i.e. 32 teaching units of which 50% online
Costs
For participation in the university course: EUR 990,-
Degree:
Confirmation of participation in the university course
„Digital Sales Strategy & Structure“
Who is this vocational training programme for?
- People in sales, marketing, e-commerce, sales support, internal sales, product management
- Managers in marketing & sales
- Entrepreneurs, managing directors, founders
Requirements
ECTS
4 ECTS Credits
Application & deadlines
- Go to "Register now".
- Enter your details in the form.
- You will receive an e-mail from us confirming receipt of your registration.
- If necessary, we will ask you for additional documents by e-mail.
Application deadline: 27 August 2024
Teaching times
Start: from September 2024
Classroom teaching at FH CAMPUS 02 from 09:00 - 16:15 Online lessons from 17:00 - 20:15
Tuesday, 10.09.2024, in presence at CAMPUS 02 University of Applied Sciences Wednesday, 11.09.2024, online Thursday, 12.09.2024, online
Tuesday, 24.09.2024, in presence at FH CAMPUS 02 Wednesday, 25.09.2024, online Thursday, 26.09.2024, online
Individual & flexible learning
Take advantage of CAMPUS 02's Life Long Learning Pass!!
Der Hochschulkurs „Digital Sales Strategy & Structure“ ist part of a modular vocational training programme. If you complete at least four university courses of the Digital Sales Expert certificate programme within two years, you will receive the title Titel „Certified Digital Sales Expert“.
FH-Prof. Mag. Dr. Georg Jungwirth
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
Take off professionally
- You will be able to understand and develop different digital business models, taking into account products and customers.
- You will be able to demonstrate the impact of digital sales channels on channel management and take steps towards agile sales as a modern form of organisation.
- You will know what is important in crisis management/issue management.
