UNIVERSITY COURSE
DIGITAL SALES STRATEGY & STRUCTURE
As digitalisation progresses, the optimisation and reorganisation of sales in companies is becoming increasingly important. Our university course deals with the strategic and organisational challenges that can arise in this context. As the first module of the "Digital Sales Expert" certificate course, graduates learn how to develop digital business models and successfully integrate digital sales channels into channel management.
Contents & focus
The university course "Digital Sales Strategy & Structure" covers the following content and focus:
- Digital business models
- Basics of sales management
- Channel management in sales
- Agile Sales
- Digital crisis communication
This course comprises 4 ECTS credits (32 LE). Performance is assessed by means of a project assignment. Performance is assessed by means of a project assignment.
ECTS = European Credit Transfer and Accumulation System
LE = teaching units
Facts
Part-time
Duration: 2 attendance days on site and 4 online evenings, i.e. 32 teaching units of which 50% online
Costs
For participation in the university course: EUR 990,-
Degree:
University Certificate of Participation
(upon provision of verifiable personal contribution)
or
University Confirmation of Participation
(upon fulfilment of attendance requirements)
Who is this vocational training programme for?
- People in sales, marketing, e-commerce, sales support, internal sales, product management
- Managers in marketing & sales
- Entrepreneurs, managing directors, founders
Requirements
University entrance qualification and 3 years of relevant professional experience
ECTS
4 ECTS Credits
Application & deadlines
- Go to "Register now".
- Enter your details in the form.
- You will receive an e-mail from us confirming receipt of your registration.
- If necessary, we will ask you for additional documents by e-mail.
Registration deadline: September 2026
Teaching times
Start: from October 2026
Classroom teaching at CAMPUS 02 from 09:00 - 16:15
Online lessons from 17:00 - 20:15
The exact class times will be announced in calendar week 13!
Individual & flexible learning
Take advantage of CAMPUS 02's Life Long Learning Pass!
The university course "Digital Sales Strategy & Structure" is part of a modular vocational training programme. If you complete at least four university courses of the Digital Sales Expert certificate programme within two years, you will receive the title "Certified Digital Sales Expert".
FH-Prof. Mag. Dr. Georg Jungwirth
CAMPUS 02 University of Applied Sciences
Department Marketing & Sales
Koerblergasse 126, 8010 Graz
Take off professionally
- You will be able to understand and develop different digital business models, taking into account products and customers.
- You will be able to demonstrate the impact of digital sales channels on channel management and take steps towards agile sales as a modern form of organisation.
- You will know what is important in crisis management/issue management.
