{"id":1910,"date":"2014-06-25T16:00:06","date_gmt":"2014-06-25T14:00:06","guid":{"rendered":"https:\/\/www.campus02.at\/?p=1910"},"modified":"2014-06-25T16:00:06","modified_gmt":"2014-06-25T14:00:06","slug":"science-business-marketing-conference","status":"publish","type":"campus_news","link":"https:\/\/www.campus02.at\/en\/news\/science-business-marketing-conference\/","title":{"rendered":"Science-to-Business Marketing Conference"},"content":{"rendered":"<p style=\"text-align: justify;background: #fffdda;padding: 0.5em;margin: 1em 0 2em 0\">\u201eCross-organizational value creation\u201c lautete das Motto der diesj\u00e4hrigen <strong>Science-to-Business Marketing Conference<\/strong>, welches 113 TeilnehmerInnen aus 24 L\u00e4ndern f\u00fcr drei Tage nach Winterthur lockte. Die 13. Auflage der Konferenz fand im Hauptgeb\u00e4ude der ZHAW School of Management and Law statt. Am zweiten Konferenztag war auch die Studienrichtung Informationstechnologien &amp; Wirtschaftsinformatik aktiv beteiligt. Doris Weitlaner \u2013 einzige \u00f6sterreichische Teilnehmerin \u2013 pr\u00e4sentierte stellvertretend f\u00fcr das Artemis Arrowhead Projektteam das in diesem Zuge entwickelte Framework zur Evaluierung von Dienstleistungsprototypen und zugeh\u00f6rigen Gesch\u00e4ftsmodellen.<\/p>\n<div id='gallery-1' class='gallery galleryid-1910 gallery-columns-4 gallery-size-thumbnail'><div class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14371586763_e3f52d884c_c.jpg'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14371586763_e3f52d884c_c-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14371586763_e3f52d884c_c-150x150.jpg 150w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14371586763_e3f52d884c_c-200x200.jpg 200w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14371586763_e3f52d884c_c-300x300.jpg 300w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14371586763_e3f52d884c_c-32x32.jpg 32w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14371586763_e3f52d884c_c-50x50.jpg 50w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14371586763_e3f52d884c_c-64x64.jpg 64w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14371586763_e3f52d884c_c-96x96.jpg 96w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14371586763_e3f52d884c_c-128x128.jpg 128w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/div><div class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14441857114_a2063ff1a3_c.jpg'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14441857114_a2063ff1a3_c-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14441857114_a2063ff1a3_c-150x150.jpg 150w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14441857114_a2063ff1a3_c-200x200.jpg 200w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14441857114_a2063ff1a3_c-300x300.jpg 300w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14441857114_a2063ff1a3_c-32x32.jpg 32w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14441857114_a2063ff1a3_c-50x50.jpg 50w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14441857114_a2063ff1a3_c-64x64.jpg 64w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14441857114_a2063ff1a3_c-96x96.jpg 96w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14441857114_a2063ff1a3_c-128x128.jpg 128w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/div><div class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14164793018_50c759236f_c.jpg'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14164793018_50c759236f_c-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14164793018_50c759236f_c-150x150.jpg 150w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14164793018_50c759236f_c-200x200.jpg 200w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14164793018_50c759236f_c-300x300.jpg 300w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14164793018_50c759236f_c-32x32.jpg 32w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14164793018_50c759236f_c-50x50.jpg 50w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14164793018_50c759236f_c-64x64.jpg 64w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14164793018_50c759236f_c-96x96.jpg 96w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14164793018_50c759236f_c-128x128.jpg 128w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/div><div class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14328246406_b2405d926b_c.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14328246406_b2405d926b_c-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14328246406_b2405d926b_c-150x150.jpg 150w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14328246406_b2405d926b_c-200x200.jpg 200w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14328246406_b2405d926b_c-300x300.jpg 300w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14328246406_b2405d926b_c-32x32.jpg 32w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14328246406_b2405d926b_c-50x50.jpg 50w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14328246406_b2405d926b_c-64x64.jpg 64w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14328246406_b2405d926b_c-96x96.jpg 96w, https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/14328246406_b2405d926b_c-128x128.jpg 128w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/div>\n\t\t<\/div>\n\n<p style=\"text-align: justify\">Das Rahmenwerk ist von unterschiedlichen theoretischen Konzepten und praktischen \u00dcberlegungen inspiriert. Es ist hierarchisch in drei Ebenen aufgebaut, die sich an operativen Abstraktionsebenen (<em>Gesch\u00e4ftsprozess, Teilprozess, Workflow<\/em>) orientieren, um dadurch die Bed\u00fcrfnisse unterschiedlicher Stakeholder besser adressieren zu k\u00f6nnen. Die drei Ebenen, die sich aus der Prozessdekomposition ergeben, werden durch ein \u201e<em>Executive Dashboard<\/em>\u201c erg\u00e4nzt. Auf jeder Ebene werden ferner vier unterschiedliche Ansichten (<em>alte, angestrebte und tats\u00e4chliche Situation als auch F\u00e4higkeitsgrad<\/em>) unterschieden, die die Ableitung von konkreten Handlungsempfehlungen erm\u00f6glichen \u2013 vorwiegend anhand von Abweichungsanalysen. Um die Evaluierung m\u00f6glichst holistisch und nicht einseitig durchzuf\u00fchren, wird in jeder Ansicht ein Ansatz \u00e4hnlich der Balanced Scorecard verfolgt. Ohne einen geeigneten Methoden- und Werkzeugkoffer kann eine solche Bewertung jedoch nicht erfolgen, weshalb das Mehr-Schichten-Konzept nur ein Skelett darstellt. Es bedarf daher der Integration von bspw. TCO, TEI, der Ressourcentheorie und einem Kennzahlenpool. Im Rahmen des Projektes, mit Laufzeit bis 2016, soll das Framework in mehreren\u00a0 Iterationen praktisch erprobt und kontinuierlich weiterentwickelt werden.<\/p>\n<p style=\"text-align: justify\"><a href=\"https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/blog_s2b.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1917\" alt=\"\u00a9s2bconf\" src=\"https:\/\/www.campus02.at\/wp-content\/uploads\/2014\/06\/blog_s2b.png\" width=\"800\" height=\"288\" \/><\/a><\/p>\n<p>Further information:<\/p>\n<p>S\u00e4mtliche Fotos finden Sie hier: <a href=\"https:\/\/www.flickr.com\/photos\/125156790@N04\/with\/14164703069\/\" target=\"_blank\">www.flickr.com\/s2bconf<\/a><\/p>\n<p>Science-to-Business Marketing Konferenz: <a href=\"http:\/\/www.s2b-conference.com\/ Arrowheadprojekt: http:\/\/www.arrowhead.eu\/ Tags: Konferenz, Arrowhead, Forschung Kategorie: IT &amp; Wirtschaftsinformatik\" target=\"_blank\">http:\/\/www.s2b-conference.com\/<\/a><\/p>\n<p>Arrowheadprojekt: <a href=\"http:\/\/www.arrowhead.eu\/\" target=\"_blank\">http:\/\/www.arrowhead.eu\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201eCross-organizational value creation\u201c lautete das Motto der diesj\u00e4hrigen Science-to-Business Marketing Conference, welches 113 <a href=\"https:\/\/www.campus02.at\/en\/news\/science-business-marketing-conference\/\" class=\"more-link\">more&hellip;<\/a><\/p>","protected":false},"author":135,"featured_media":91923,"parent":0,"template":"","coauthors":[],"class_list":["post-1910","campus_news","type-campus_news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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