{"id":150610,"date":"2024-09-09T15:24:14","date_gmt":"2024-09-09T13:24:14","guid":{"rendered":"https:\/\/www.campus02.at\/?post_type=campus_news&#038;p=150610"},"modified":"2024-09-09T15:43:40","modified_gmt":"2024-09-09T13:43:40","slug":"lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden","status":"publish","type":"campus_news","link":"https:\/\/www.campus02.at\/en\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/","title":{"rendered":"Living Space City Centre: This is How Graz's City Centre Will Become More Attractive Again"},"content":{"rendered":"<p>Die Grazer Innenstadt sieht sich mit einem Kundenschwund konfrontiert. Um wirksame Gegenma\u00dfnahmen zu entwickeln, hat Wirtschaftsstadtrat <strong>G\u00fcnter Riegler (\u00d6VP)<\/strong> das<a href=\"https:\/\/www.campus02.at\/marketing\/en\/\"><strong> Department Marketing &amp; Sales<\/strong><\/a> der <strong>CAMPUS 02 UAS<\/strong> mit einer umfassenden Studie beauftragt. Im Mittelpunkt steht die Frage: Was w\u00fcnschen sich die Besucher*innen und Bewohner*innen der Stadt? Bevorzugen sie traditionelle Handwerksbetriebe oder doch eher gro\u00dfe Ketten? Sollen mehr Parkpl\u00e4tze geschaffen werden oder w\u00e4re eine autofreie Innenstadt die bessere L\u00f6sung? Welche Aspekte sch\u00e4tzen die Menschen an der Grazer Innenstadt besonders?<\/p>\n<p class=\"translation-block\"><span data-contrast=\"auto\">These are challenging times for city centre businesses. The trend is increasingly shifting towards shopping centres and online shopping. In Graz, construction works are also making access more difficult. For this reason, <strong>Councillor for Economic Affairs G\u00fcnter Riegler (\u00d6VP)<\/strong> has launched a survey to find out what city centre visitors really want.<\/span><span> <\/span><\/p>\n<p class=\"translation-block\"><span data-contrast=\"auto\">The study, conducted by the <strong>Department of Marketing &amp; Sales<\/strong> under the leadership of <strong>Astrid Oberzaucher<\/strong>, surveyed <strong>831 people<\/strong> from Graz and the surrounding areas. These participants were selected to be representative, with a disproportionately high number of young people under 30. On one point, there is almost unanimous agreement: an attractive city must be clean and safe.<\/span><span> <\/span><\/p>\n<p><span data-contrast=\"auto\">There are also clear preferences regarding the offerings: 61 percent of respondents favour a diverse range, from craft businesses to retail chains. <\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">\u201cFurthermore, public transport, particularly accessibility in the evenings and on weekends, is perceived as extremely important,\u201d says Astrid Oberzaucher from the Department of Marketing and Sales at CAMPUS 02 University of Applied Sciences.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><\/blockquote>\n<h4><b><span data-contrast=\"auto\">Car-free or car-friendly?<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">The study presents a mixed picture regarding mobility. <\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">\u201cMany visitors wish for good parking facilities, but at the same time, they also demand peace and quiet,\u201d says Riegler. <\/span><\/p><\/blockquote>\n<p class=\"translation-block\"><span data-contrast=\"auto\">Almost 40 percent rate the <strong>parking facilities in Graz<\/strong> poorly, giving them a <strong>score of 4 or 5<\/strong>. The <strong>parking costs<\/strong> fare even worse. On the other hand, there are also 45 percent who prefer not to drive into the city at all. Additionally, a substantial 57 percent desire uninterrupted strolling without bicycles.<\/span><span> <\/span><\/p>\n<p class=\"translation-block\"><span data-contrast=\"auto\">The architecture and the gastronomic offerings of Graz's city centre receive particularly positive ratings. The <strong>events programme (score 2.3)<\/strong>, <strong>quality of living (2.3)<\/strong>, and <strong>mix of industries (2.5)<\/strong> also perform well. However, there is room for improvement in childcare, which could enable parents to shop more comfortably.<\/span><span> <\/span><\/p>\n<blockquote><p><span data-contrast=\"auto\">\u201cWe need to motivate people to come into the city centre,\u201d emphasises G\u00fcnter Riegler. <\/span><\/p><\/blockquote>\n<p class=\"translation-block\"><span data-contrast=\"auto\">But how can this be achieved? One idea is to direct drivers at the city entrances with <strong>signs for available underground car parks<\/strong>. In addition, master's students from the Department of Marketing &amp; Sales have developed further concepts. These include <strong>free public transport, pop-up stores, childcare<\/strong> while shopping, and a comprehensive <strong>Graz app<\/strong>.<\/span><span> <\/span><\/p>\n<p><span data-contrast=\"auto\">Moreover, young people are seeking experiences \u2013 here, the city of Graz is already focusing on events such as La Strada or the upcoming Aufsteirern festival and intends to further expand the offerings.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Grazer Innenstadt sieht sich mit einem Kundenschwund konfrontiert. Um wirksame Gegenma\u00dfnahmen zu entwickeln, hat <a href=\"https:\/\/www.campus02.at\/en\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/\" class=\"more-link\">more&hellip;<\/a><\/p>","protected":false},"author":166,"featured_media":150616,"parent":0,"template":"","coauthors":[1069],"class_list":["post-150610","campus_news","type-campus_news","status-publish","has-post-thumbnail","hentry","degree_programms-marketing-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lebensraum Innenstadt: So soll die Grazer City wieder attraktiver werden - FH CAMPUS 02<\/title>\n<meta name=\"description\" content=\"Die Grazer Innenstadt sieht sich mit einem Kundenschwund konfrontiert. Um wirksame Gegenma\u00dfnahmen zu entwickeln, hat Wirtschaftsstadtrat G\u00fcnter Riegler (\u00d6VP) das Department Marketing &amp; Sales der FH CAMPUS 02 mit einer umfassenden Studie beauftragt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campus02.at\/en\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lebensraum Innenstadt: So soll die Grazer City wieder attraktiver werden - FH CAMPUS 02\" \/>\n<meta property=\"og:description\" content=\"Die Grazer Innenstadt sieht sich mit einem Kundenschwund konfrontiert. Um wirksame Gegenma\u00dfnahmen zu entwickeln, hat Wirtschaftsstadtrat G\u00fcnter Riegler (\u00d6VP) das Department Marketing &amp; Sales der FH CAMPUS 02 mit einer umfassenden Studie beauftragt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.campus02.at\/en\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/\" \/>\n<meta property=\"og:site_name\" content=\"FH CAMPUS 02\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-09T13:43:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.campus02.at\/wp-content\/uploads\/2024\/09\/Graz-Standortentwicklung_FH-CAMPUS-02_Projekt_LinkedIn-Vorschau.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Puntigam Christin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/\",\"url\":\"https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/\",\"name\":\"Lebensraum Innenstadt: So soll die Grazer City wieder attraktiver werden - FH CAMPUS 02\",\"isPartOf\":{\"@id\":\"https:\/\/www.campus02.at\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.campus02.at\/wp-content\/uploads\/2024\/09\/Graz-Standortentwicklung_FH-CAMPUS-02_Projekt.png\",\"datePublished\":\"2024-09-09T13:24:14+00:00\",\"dateModified\":\"2024-09-09T13:43:40+00:00\",\"description\":\"Die Grazer Innenstadt sieht sich mit einem Kundenschwund konfrontiert. Um wirksame Gegenma\u00dfnahmen zu entwickeln, hat Wirtschaftsstadtrat G\u00fcnter Riegler (\u00d6VP) das Department Marketing & Sales der FH CAMPUS 02 mit einer umfassenden Studie beauftragt.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/#primaryimage\",\"url\":\"https:\/\/www.campus02.at\/wp-content\/uploads\/2024\/09\/Graz-Standortentwicklung_FH-CAMPUS-02_Projekt.png\",\"contentUrl\":\"https:\/\/www.campus02.at\/wp-content\/uploads\/2024\/09\/Graz-Standortentwicklung_FH-CAMPUS-02_Projekt.png\",\"width\":1024,\"height\":341,\"caption\":\"Astrid Oberzaucher_FH CAMPUS 02 Marketing & Sales Department f\u00fcr die Grazer Innenstadtentwicklung im Pressegespr\u00e4ch\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.campus02.at\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lebensraum Innenstadt: So soll die Grazer City wieder attraktiver werden\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.campus02.at\/#website\",\"url\":\"https:\/\/www.campus02.at\/\",\"name\":\"FH CAMPUS 02\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.campus02.at\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.campus02.at\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.campus02.at\/#organization\",\"name\":\"FH CAMPUS 02\",\"url\":\"https:\/\/www.campus02.at\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.campus02.at\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.campus02.at\/wp-content\/uploads\/2016\/10\/Logo.jpg\",\"contentUrl\":\"https:\/\/www.campus02.at\/wp-content\/uploads\/2016\/10\/Logo.jpg\",\"width\":1108,\"height\":440,\"caption\":\"FH CAMPUS 02\"},\"image\":{\"@id\":\"https:\/\/www.campus02.at\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lebensraum Innenstadt: So soll die Grazer City wieder attraktiver werden - FH CAMPUS 02","description":"Die Grazer Innenstadt sieht sich mit einem Kundenschwund konfrontiert. Um wirksame Gegenma\u00dfnahmen zu entwickeln, hat Wirtschaftsstadtrat G\u00fcnter Riegler (\u00d6VP) das Department Marketing & Sales der FH CAMPUS 02 mit einer umfassenden Studie beauftragt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.campus02.at\/en\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/","og_locale":"en_GB","og_type":"article","og_title":"Lebensraum Innenstadt: So soll die Grazer City wieder attraktiver werden - FH CAMPUS 02","og_description":"Die Grazer Innenstadt sieht sich mit einem Kundenschwund konfrontiert. Um wirksame Gegenma\u00dfnahmen zu entwickeln, hat Wirtschaftsstadtrat G\u00fcnter Riegler (\u00d6VP) das Department Marketing & Sales der FH CAMPUS 02 mit einer umfassenden Studie beauftragt.","og_url":"https:\/\/www.campus02.at\/en\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/","og_site_name":"FH CAMPUS 02","article_modified_time":"2024-09-09T13:43:40+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.campus02.at\/wp-content\/uploads\/2024\/09\/Graz-Standortentwicklung_FH-CAMPUS-02_Projekt_LinkedIn-Vorschau.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"3 minutes","Written by":"Puntigam Christin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/","url":"https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/","name":"Lebensraum Innenstadt: So soll die Grazer City wieder attraktiver werden - FH CAMPUS 02","isPartOf":{"@id":"https:\/\/www.campus02.at\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/#primaryimage"},"image":{"@id":"https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/#primaryimage"},"thumbnailUrl":"https:\/\/www.campus02.at\/wp-content\/uploads\/2024\/09\/Graz-Standortentwicklung_FH-CAMPUS-02_Projekt.png","datePublished":"2024-09-09T13:24:14+00:00","dateModified":"2024-09-09T13:43:40+00:00","description":"Die Grazer Innenstadt sieht sich mit einem Kundenschwund konfrontiert. Um wirksame Gegenma\u00dfnahmen zu entwickeln, hat Wirtschaftsstadtrat G\u00fcnter Riegler (\u00d6VP) das Department Marketing & Sales der FH CAMPUS 02 mit einer umfassenden Studie beauftragt.","breadcrumb":{"@id":"https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/#primaryimage","url":"https:\/\/www.campus02.at\/wp-content\/uploads\/2024\/09\/Graz-Standortentwicklung_FH-CAMPUS-02_Projekt.png","contentUrl":"https:\/\/www.campus02.at\/wp-content\/uploads\/2024\/09\/Graz-Standortentwicklung_FH-CAMPUS-02_Projekt.png","width":1024,"height":341,"caption":"Astrid Oberzaucher_FH CAMPUS 02 Marketing & Sales Department f\u00fcr die Grazer Innenstadtentwicklung im Pressegespr\u00e4ch"},{"@type":"BreadcrumbList","@id":"https:\/\/www.campus02.at\/news\/lebensraum-innenstadt-so-soll-die-grazer-city-wieder-attraktiver-werden\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.campus02.at\/"},{"@type":"ListItem","position":2,"name":"Lebensraum Innenstadt: So soll die Grazer City wieder attraktiver werden"}]},{"@type":"WebSite","@id":"https:\/\/www.campus02.at\/#website","url":"https:\/\/www.campus02.at\/","name":"CAMPUS 02 UAS","description":"","publisher":{"@id":"https:\/\/www.campus02.at\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.campus02.at\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.campus02.at\/#organization","name":"CAMPUS 02 UAS","url":"https:\/\/www.campus02.at\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.campus02.at\/#\/schema\/logo\/image\/","url":"https:\/\/www.campus02.at\/wp-content\/uploads\/2016\/10\/Logo.jpg","contentUrl":"https:\/\/www.campus02.at\/wp-content\/uploads\/2016\/10\/Logo.jpg","width":1108,"height":440,"caption":"FH CAMPUS 02"},"image":{"@id":"https:\/\/www.campus02.at\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.campus02.at\/en\/wp-json\/wp\/v2\/campus_news\/150610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.campus02.at\/en\/wp-json\/wp\/v2\/campus_news"}],"about":[{"href":"https:\/\/www.campus02.at\/en\/wp-json\/wp\/v2\/types\/campus_news"}],"author":[{"embeddable":true,"href":"https:\/\/www.campus02.at\/en\/wp-json\/wp\/v2\/users\/166"}],"version-history":[{"count":7,"href":"https:\/\/www.campus02.at\/en\/wp-json\/wp\/v2\/campus_news\/150610\/revisions"}],"predecessor-version":[{"id":150622,"href":"https:\/\/www.campus02.at\/en\/wp-json\/wp\/v2\/campus_news\/150610\/revisions\/150622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.campus02.at\/en\/wp-json\/wp\/v2\/media\/150616"}],"wp:attachment":[{"href":"https:\/\/www.campus02.at\/en\/wp-json\/wp\/v2\/media?parent=150610"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.campus02.at\/en\/wp-json\/wp\/v2\/coauthors?post=150610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}