Master Degree Programme in International Marketing
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“International marketing needs people who view globalisation as a strategic challenge in business management. As one of the initiators for the founding of CAMPUS 02 University of Applied Sciences for Industry, I am personally very pleased to see that training and qualifications in this vein are being successfully implemented in the Degree Programmes in International Marketing & Sales Management as pivotal core components.”
Dkfm. Dr. Werner Tessmar-Pfohl
Chairman of Sattler AG and Captain for students who started the Bachelor Degree Programme in Marketing&Sales in 2007 (full-time and part-time)
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Global markets await you and your company!
International marketing managers play a key role in company strategy development. This includes the preparation of international-oriented positioning, market and product strategies as well as preparing the implementation of these strategies in global markets. In addition to fundamental marketing expertise, self-organisation capacities and problem-solving skills, together with conflict management and cooperation skills, are of the utmost importance.
The Master Degree Programme in International Marketing was therefore designed for people keen to take on leadership and managerial roles in the future and who would like to extend their activities to global markets and/or to enhance their foreign activities, regardless of the size or sector of the company. Necessary personal skills are honed in a seminar series on management development. Besides offering a course in a second foreign language (English is a prerequisite), the programme prepares students for the following professional activities:
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Strategy development and formulation to develop and expand international markets
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Global product and branding policy
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Customer relationship management
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Product and category management
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Export with particular emphasis on supply chain management
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Marketing planning and marketing controlling
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E-marketing
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Intercultural external and internal marketing
Master Degree Programme in International Marketing at a glance
| Timetable: |
Friday: 14.30 - 21:30
Saturday: 08.45 - 16.00
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| Duration of semester: |
18 weeks
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| Winter semester: |
Mid-September - mid-February
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| Summer semester: |
End of February - mid-July
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Approved number of study places
Language
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30
German with a number of lessons in English
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Duration of degree
programme: |
4 semesters
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| ECTS: |
120 credits
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| Qualification gained: |
Master of Arts in Business (MA)
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| Tuition fee: : |
363.36 Euros per semester in addition to the Austrian Students’ Union contribution which is currently 16.86 Euros
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Head of degree
programme:
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Mag. Dr. Karin Madenberger
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| Contact details: |
Mag. Bettina Stangl
EMail: bettina.stangl@campus02.at
Tel: +43 316 6002-625
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Click here to download the Master Degree Programme in International Marketing information pack (German)