Global brands, such as Apple, Sony or BMW, but also smaller innovation leaders, such as Zotter Chocolate or Anton Paar GmbH, stage new products like stars. Here one will encounter the same word over and over again, namely innovation. Since the development of innovative products, applications and business models have been considered to be THE economic formula for success, experts have been required for such processes not only in technology-oriented branches of industry. Especially in service industries, trade and tourism innovation is becoming more and more a central topic of corporate development.
As pioneers, innovation managers prepare the ground for market launch. In the process departments connect, conduct processes and chair a team of experts. They construct bridges between engineers and business economists, between clients and designers, between inventors and decision makers. As thought leaders and mavericks, innovation managers shape the future of the company. Graduates of the Bachelor degree programme are able to design and to coordinate innovation projects inside companies. The Master degree programme deepens and broadens the knowledge and abilities for the application on the management level – for the innovation-oriented focus of the corporate strategy.