There is a phrase which we like to repeat over and over again until it sounds odd, because - if the truth be told - we love hearing it: You can innovate anything for anyone! You can innovate anything for anyone! You can innovate anything for anyone! It will work – regardless of the sector, the company or the field! But first, you must decide which path to follow…
You wait until an idea comes to you…and wait…and wait…and wait…
What it takes: Time and quite a lot of sitting around.
You focus on innovation management and keep churning out innovations!
What it takes: technical know-how, tenacity and the courage to overcome obstacles. (Just to clear up any doubts: we chose this option)
In the event that you identify more with the first option, we suggest that you get yourself a comfy armchair – because it may take a while! And if the second option sounds more like you, read on!
Innovations are not mystical super inventions uncovered per chance by genii (of course, that can also happen, but as the exception rather than the rule!). On the contrary, innovations are ideas which have been commercially launched with success. That means that an invention or an idea becomes an innovation when you can make money with it on the market. Sounds so simple, doesn’t it? You have an idea, you introduce it, you sell it, you become rich…but as experience has shown, it is not as easy as that. It is fundamentally true to say that by using systems, the correct methods, a structured process and with a few other factors, success probability increases dramatically. And we will teach you all about it in our Degree Programme in Innovation Management!
Innovation management is taken to be the systematic planning, managing and monitoring of innovations in companies. Unlike creativity which deals with the generation of ideas, innovation management focuses on the implementation of ideas. Innovation management covers all areas from the birth of the idea right through to its market launch.
The person who manages and drives all these processes and steps is called the Innovation Manager, and it is he or she who is entrusted with the task of shaping the future of a company in a targeted and systematic way. The following skills are necessary for this role:
which is why a broad mix of business and technology is taught in our degree programmes
Finely-tuned social skills when dealing with many different professional groups
hence a large amount of personality training is given in our degree programmes
The success stories amongst our students show that Innovation Management is a degree programme with a strong future bearing great potential for personal success!
That was only a brief synopsis for anyone who was in a hurry and was looking for a quick overview. However, if you are now curious and would like to know more about the topic, please keep on clicking. We have many more interesting contributions here, here und here.