Master Degree Programme in IT & IT Marketing
The Master Degree Programme in IT Technologies & IT Marketing expands knowledge learnt previously during relevant bachelor or diploma programmes and enables students to obtain a systematic qualification as an IT professional. It is offered as a part-time course for working professionals, enabling them to become a Dipl.-Ing. Teaching takes place in the form of seminars and small groups with an average study time of 3 semesters, thus allowing students to continue pursuing their daily professional activities whilst studying for an integral qualification as an IT executive during a predefined and manageable timescale.
IT managers increasingly move between IT and management as a result of the change in importance of IT technologies in business and administration. They will need to support future demanding managerial tasks (increasing efficiency in business processes, etc.) through the effective application of IT solutions. This requires solid knowledge in the area of business system engineering (business informatics), coupled with comprehensive management competencies. Interdisciplinary knowledge, social skills and the mastering of modern management tools and systems are therefore the key qualifications of the IT professionals of tomorrow.
As such, the focal points of the degree programme lie in the areas of business system engineering, information technologies, IT management, sales and service engineering.
PROFESSIONAL PROFILE
Graduates of the Master Degree Programme in IT & IT Marketing have enhanced scientific and technical skills and are well prepared for future managerial tasks. It follows that they are qualified to handle functions at leadership level in small and medium-sized enterprises, whilst being equally well-placed to assume management roles in business areas and mission-critical projects in larger companies. They pave the way for future technical and business developments and take care of regular strategic management duties.
The specific professions at the heart of the degree programme are:
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IT (sales)consultants
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IT process managers
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IT managers
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IT entrepreneurs
The pivotal emphasis of the Master Degree Programme in IT & IT Marketing is on providing students with an integral understanding of companies as a whole.