"Werden Sie Führungskraft und erobern Sie die Märkte dieser Welt"

 

Eckdaten

Degree Programme starts:



Winter semester



part time: September, 11th, 2017



Duration:



Master Programmes: 4 semesters



Language:



All courses are held in English

Tuition fees winter semester 2017/18:



Tuition Fees EUR 363.36 per semester, plus mandatory contribution to the ÖH-Austrian Students Union (EUR 19.20 at the moment) for EU- and EEA citizens.



Third country citizens - please visit our website: Study in Austria



It is possible to spend time at a summer school abroad and earn 6 ECTS between the 2nd and 3rd semester. See more information here: Summer School







Application process:



Online-Registration-> Written admission test-> Personal interview

Application - Online-Registration:



Registration form Master Degree Programme International Marketing 

Dates Info-Lounges



Registration Info-Lounge

Master Degree Programme in International Marketing

Master Degree Programme in International Marketing at a glance

Timetable:

Friday: 14:30 - 21:30

Saturday: 08:00 - 16:00

sometimes evenings during the week

1 intensive week at the beginning of the programme:

WT 17/18: September 11 to 16, 8.30 to 18.00

Duration of semester:

18 weeks

Winter semester:

End of first week in September - Mid-February

Summer semester:

End of February - Mid-July

Number of available study places:

23

Language

This degree programme is held in English

Duration of degree programme:

4 semesters

ECTS

120 credits

Qualification  gained

Master of Arts in Business (MA)

Tuition fees

Tuition Fees EUR 363.36 per semester, plus mandatory contribution to the ÖH-Austrian Students Union (EUR 19.20 at the moment) for EU- and EEA citizens.

Third country citizens - please visit our website: Study in Austria

It is possible to spend time at a summer school abroad and earn 6 ECTS between the 2nd and 3rd semester. See more information here: Summer School

Head of degree programme

Mag. Dr. Karin Madenberger

Contact details

Mag. Bettina Stangl

E-mail: bettina.stangl@campus02.at

phone: +43 316 6002 625

Click here to download the Master Degree Programme in International Marketing information pack

 

Global markets await you and your company!

International marketing managers play a key role in company strategy development. This includes the preparation of international-oriented positioning, market and product strategies as well as preparing the implementation of these strategies in global markets. In addition to fundamental marketing expertise, self-organisation capacities and problem-solving skills, together with conflict management and cooperation skills, are of the utmost importance.

The Master Degree Programme in International Marketing was therefore designed for people keen to take on leadership and managerial roles in the future and who would like to extend their activities to global markets and/or to enhance their foreign activities, regardless of the size or sector of the company. Necessary personal skills are honed in a seminar series on management development. Besides offering a course in a second foreign language (English is a prerequisite), the programme prepares students for the following professional activities:

  • Strategy development and formulation to develop and expand international markets
  • Global product and branding policy
  • Customer relationship management
  • Product and category management
  • Export with particular emphasis on supply chain management
  • Marketing planning and marketing controlling
  • E-marketing
  • Intercultural external and internal marketing



 

Jörg Rosegger"Whereas the markets of the past can be characterized with relatively stable conditions, Change is the only constant for today's corporations. The "Master Degree Programme in International Marketing" will prepare you with the critical know-how and tools necessary to master the dynamic business challenges of the future.”

Mag. Jörg Rosegger



Board-Deputy Chairman of Binder + Co and Captain for the Master Degree Programmes International Marketing and Sales Management for the 2015 academic year (part-time)

Gaulhofer Manfred, Dr.

“The purpose of each company is defined by the use that clients gain from the products and services on offer. Therefore, long-term success can only be guaranteed by distinctly market-oriented leadership. This maxim of entrepreneurial dealings, seemingly simple yet not always sufficiently implemented, is at the core of the Degree Programmes in International Marketing & Sales Management.”





Mag. Dr. Manfred Gaulhofer



Board-Deputy Chairman of Gaulhofer Industrie-Holding GmbH and Captain for the Master Degree Programmes International Marketing and Sales Management for the 2014 academic year (part-time)